Ⅲ Business Strategies by Company

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1 Ⅲ Business Strategies by Company SIC :Enhance new business with strong basis of surveying instruments POC ECC :Utilizing GNSS(GPS) as a core technology for rapid expansion in IT Construction & IT Agriculture :Strengthen Preventive Medicine and Treatment Segment by Enhancing the Strong Competitiveness of Examination/Diagnosis Segment 37

2 Business Strategy Strengthen Preventive Medicine and Treatment Segment by Enhancing the Strong Competitiveness of Examination/Diagnosis Segment Ophthalmic IT Expand Business Field Sharing data with cloud system and providing regional medical cooperation service 38

3 Providing Ophthalmic Total Solution Examination/ Diagnosis - Reinforcement & expansion of core business - Disruptive innovation by launching next generation OCT - Improvement of further price competitiveness Preventive/ Checkup - Low cost/ Fully automated devices Ophthalmic IT IMAGEnet (Ophthalmic Data System) web & cloud system Treatment/Prognostic Management - Enhance/expand of treatment device - Portable examination device 39

4 New Business <Prevention/Checkup> Expansion for Preventive / Checkup Business Sales Projection 400% Major Strategy World s First! Easy -to-use /operate device: Provide fully automated devices Launching low-cost devices by disruptive innovation Effective use of the national preventive/checkup system which is included governmental policy (defensive-prevention) New products (to be launched by FY2015) Disruptive Innovation: 1 model / World s First: 1 model FY2011 FY2012 FY2015 Market Potential Market Size: 80 billion yen Reduce of national health expenditure Growing needs for screening: improvement in QOL by early detection and treatment Fully automatic OCT & Ophthalmic examination devices 40

5 New Business <Treatment/Prognostic Management> Create Synergy with Treatment and Retinal Imaging Devices Major Strategy Provide treatment device better tolerated by patient (less-pain) Enhance treatment/ prognostic management by collaboration with pattern laser & OCT Expanding PASCAL user segment by adding full lineup World s No.1! Sales Projection 160% New products (to be launched by FY2015) World s No.1 : 2 models FY2011 FY2012 FY2015 Market Potential Treatment/ Prognostic Management Market Size: 70 billion yen Increase in Diabetic retinopathy and Aged-related macular degeneration 41

6 New Business <Ophthalmic IT> Solution Business Expansion which Offers Medical Efficiency Major Strategy Reduction of Medical Cost Integrated management of preventive/checkup and treatment/prognostic Offering smart & systematic medical care Offer cloud based web based system World s First! Sales Projection 160% New products (to be launched by FY2015) World s First : 1 model FY2011 FY2012 FY2015 Examination/ Diagnostic Market Potential Market Size: 30 billion yen Preventive/ Checkup Ophthalmic IT Treatment/ Prognostic Management Rising Medical cost due to aging 42

7 Core Business <Examination/Diagnostic> Enhancement of OCT Business Major Strategy World s First! The best lineup Launch Atlantis that the world s highest of high depth and speed measurement Ultimate standard device Maestro with simple operation for everyone Disrupting Innovation Next generation OCT:ultrahigh depth/ultrahigh speed/ wide field measurement New products (to be launched by FY2015) Disruptive Innovation: 1 model/ World s First :1 model/ World No.1:1 model/ Reduction of COGS: 1 model Sales Projection 200% FY2011 FY2012 FY2015 Research Hospital World s First High-depth OCT Market Potential Market Size : 60 billion yen Clinic 43 Optometrist Preventive/Checkup Existing Product World s First Full-auto OCT Next Generation OCT Replacing demand increased in Advance countries Market expansion of emerging countries 43

8 Core Business Examination/Diagnostic Expand Market Share by Strengthening Competitiveness Major Strategy Fullness of Product Variation - Fully automatic operation for everyone - Manual operation Cost Reduction 25% Common Platform Sales Projection 130% New products (to be launched by FY2015) World No.1: 2 models/reduction of COGS: 5 models/ Products for Emerging Market: 4 models/ Enhancement of Sales Capability: 1 model FY2011 FY2012 FY2015 Market Potential Market Size : 100 billion yen Increasing ophthalmic disease accompanying of aging Market expansion of emerging countries 44

9 New Product Launch FY FY2012 (Results) FY FY2015 (Plan) Disruptive Innovation 0 model 2 models World s No.1 2 models 5 models World s First 4 models 3 models Reduction of COGS 3 models 6 models Products for emerging Markets 1 model 4 models Enhancement of Sales Capability 1 model 1 model Total 11 models 21 models 45

10 Breakdown of Sales Growth Eye Care Company (Unit: billion yen) 44.5 Treatment/ Prognostic Management 31.0 Examination/ Diagnostic Preventive/ Checkup New Business (Preventive/Checkup, Treatment/Prognostic Management, Ophthalmic IT) Core Business (Examination/Diagnostic) FY2012 Actual Result Operating Income Ratio 5.0% Mid-term Plan FY2015 Operating Income Ratio 16.0% 46