YOU KNOW YOUR BUSINESS HAS THE FULL COMPLEMENT OF BRASS, STRINGS, WOODWINDS AND PERCUSSION, SO WHAT DO YOU NEED TO REALLY PERFORM A SYMPHONY?

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1 YOU KNOW YOUR BUSINESS HAS THE FULL COMPLEMENT OF BRASS, STRINGS, WOODWINDS AND PERCUSSION, SO WHAT DO YOU NEED TO REALLY PERFORM A SYMPHONY? Enter your conductor.

2 The strings section of the orchestra offers the greatest range of expression, intensity, and nuance. An effective video strategy broadcasts your message and shares your story so it resonates with your target audience. Video engages your audience in a way other forms of content simply cannot dropping them in the middle of the action and showing them the vision of your business exactly as you see it. Video has become essential to the online experience, as consumers expect companies to feature video on their websites. Consumers want to be entertained, while learning as much about your company as they can in as little time as possible. Video allows you to do that. We work with clients to identify their video goals and determine the most effective way to use video to showcase their business. CREATE BRAND VIDEOS THAT RESONATE A brand video uses storytelling to explain your business to an audience with little time to read lengthy information. Brand videos show the value your business offers consumers, bringing your products, services, and vision to life in one or two minutes. From script writing to storyboards, voice over talent to music selection, live video footage to animation, we will share your brand s story on-screen, entertaining and educating your target audience. PRODUCE POWERFUL PRODUCT VIDEOS Online video is strongly tied to purchases and sales. Our team of video experts will create sales and product videos that creatively illustrate what your product does, why prospective clients need it, and how they will benefit from their purchase. DEVELOP ENGAGING EMPLOYEE MATERIALS As an employer, you need to ensure that all of your new hires are set up for success from the moment they walk through the door and that existing employees remain engaged. The use of video platforms has enabled businesses to deliver engaging, effective employee onboarding programs, introduce new employees to your company s culture and brand, and inform existing employees of business and industry news. We will create training videos for new hires or video for internal communications, assisting you through the entire process of scripting, shooting, and editing. Pitch Note Creative will help your business through every step of the video process. From pre-production to production and post-production, our team - staffed with writers, directors, editors, and animators - will bring your video idea to life. V IDEO

3 The woodwinds section of the orchestra brings color and warmth to the overall sound, backing up the melody and carrying the tune for the duration of the song. Design brings your brand to life, carrying your message to the intended audience and making your company recognizable among all the noise. First impressions are key. The design and feel of your website, marketing materials, and even your business cards shape consumers opinion of your business within seconds. Good design not only brings your company s vision to life, but also showcases your unique identity and establishes you as innovative, creative, and unique. FIND THAT EXTRA SOMETHING We love to create. We will dig into what makes your company great and bring that out in everything we design. Our team will work alongside your communications and marketing team to develop branding, logos, and trademarks that provide a clear and accurate visual representation of your identity. CREATE BOLD BRANDING Your brand is shorthand for what your business is all about. It s the first thing people recognize about your business. We work with clients to conceptualize unique brand identities, including iconography, color palettes, and logos. We work with new and existing companies to build new brand and product identities that strategically align with their specific business objectives. all play DESIGN IT ALL A brands identity defines who you are and where your company is headed. It should shine in everything consumers see, from business cards to web design. Our team can get the job done on time and within budget, helping you create videos, produce animation, and design collateral such as business cards, e-books, letterhead, direct mail pieces, press kits, infographics, custom reports, white papers, and more. MAKE YOUR WEBSITE STAND OUT Your website is often consumers first introduction to your business. Your website needs to captivate your visitors when they first arrive and hold their attention through intuitive design and appealing aesthetics. Our web design and development team works closely with our design and communications teams to create captivating design, streamlined navigation, and content that is in line with our clients goals and objectives. Pitch Note Creative has the skills and talent to help you create powerful designs that set you apart from the competition, captivate your audience, add value to your products and/or services, reinforce your message, and ultimately drive growth. DESIGN

4 The percussion section of the orchestra keeps the rhythm of the song. Marketing keeps the rhythm for your company, working behind the scenes in all of your business and sales efforts. Marketing bridges the gap between your business and your customer. It informs, engages, and tells your story, attracting attention and generating interest in your products or services. With creative campaigns and targeted messaging, Pitch Note Creative will help you create a diverse and far-reaching marketing strategy that identifies and engages your target audience. DEVELOP MASTERFUL MESSAGING We will help you create messaging that builds recognition and develops a relationship with consumers. We will work with your company to implement consistent, clear, and concise messaging across all platforms including your website, marketing materials, social media pages, and promotional and public relations materials. BUILD CREATIVE CAMPAIGNS Strategic marketing campaigns reach your target audience, giving your brand a voice and a medium to speak through. We work within your budget to create authentic, innovative campaigns that will drive the bottom line and produce lasting results. Creative campaigns may include byline development, video creation, graphic design, and more. COMMUNICATE WITH CLIENTS Communicating with your clients is your top priority, which makes it ours too. Our staff are experts in writing content and copy that is powerful, personal, and natural. Whether it s via , your website, social media, or any other platform, we can help you craft your message to engage current and prospective customers. SEND MORE THAN JUST S Consistent, targeted, and useful communication with new or existing clients is an important step to building and maintaining lasting relationships with consumers. We can help you build and manage your subscriber list, write and implement long-lead nurture campaigns, and conduct regular outreach including issuing blasts, blog updates, and more. Our staff are Infusionsoft Certified Trainers. Infusionsoft is a sales and marketing software that combines contact management, CRM, marketing automation, and e-commerce (if needed) into a single, online system. Pitch Note Creative will help you execute a marketing strategy that brings your brand to life and establishes your business in a unique position in the marketplace. We will help you identify what is most important and valuable to your target audience and show them how your product or service meets their needs. MARKETING

5 The brass section of the orchestra is known for its brilliant and blazing sounds. An effective public relations strategy broadcasts your message so it resonates with your target audience. Public relations is all about creating and maintaining a positive relationship between your business and the public. Through the composition and implementation of strategic public relations campaigns, Pitch Note Creative will deliver results that will help you build your brand. KNOW YOUR OBJECTIVE Understanding the purpose of a public relations campaign is what determines and drives your message. Are you trying to establish a company spokesperson as an expert in your industry? Build goodwill? Create and reinforce your brand and public image? Introduce and promote a new service or product? Generate sales or leads? Mitigate the impact of negative publicity? A clearly defined objective will lay the foundation for a successful campaign. PLAY TO YOUR AUDIENCE Defining your target audience within each public relations campaign will help shape and craft your message. It will also provide direction on the national, regional, and trade publications to target in order to reach your intended audience. KEEP IN TIME WITH TRENDS Staying on top of the latest news and trends is crucial to the success or failure of any public relations campaign. It s not just about having a good story, it s about choosing the right time to tell it so your audience can hear it. COMPOSE POWERFUL PRESS RELEASES Writing and distributing press releases provides journalists with an official statement containing all of the information they need regarding your business, your news, and your story. PITCH PERFECT Just as musical notes are strung together to create a song, words are carefully chosen to craft your story in an impactful, concise way that is both interesting and effective in gaining the media s attention and delivering a call to action. DAZZLE THE MEDIA Journalists and contributors are the key to reaching your target audience. Building and maintaining strong relationships with the media is an essential component to any public relations campaign, as they will help deliver your message and make sure it s heard. Pitch Note Creative has the expertise and experience to produce public relations campaigns that make you stand out among competitors, be recognized by current and prospective clients, and create brilliant and blazing campaigns that deliver results and help your business grow. PUBLIC RELATIONS