ceo mentoring by peter fisk +genius edde sands, 22 march 2012 workbook for session 1

Transcription

1 ceo mentoring by peter fisk edde sands, 22 march 2012 workbook for session 1

2 Change Power Shifts and New Whitespaces

3 Customers Customer Context, Human Essentials

4 Brands Brand Essence, Propositions, Narratives

5 Innovation Creativity, Innovation, Business Model

6 ceo mentoring Change How to seize opportunities of changing markets Exploring the new value drivers of markets and business Finding the best global and local market opportunities Understanding how the best new businesses win Customers How to understand and engage them better Seeing your business from a customer/consumer perspective Understanding their priorities and preferences more deeply Segmenting markets in practical and profitable ways Brands How to build bolder and more distinctive brands Defining your brand more clearly, and what it does for people Developing specific propositions for each target segment Communicating brand and propositions effectively Innovation How to develop new products and solutions Being more creative, driving smarter and faster innovation Using open, crowdsourcing, and co-creation approaches Innovating your business model, how you make money

7 Opportunities Challenges 1 Business Priorities Short-term <1 year Long-term >1 year

8 2 CHANGE DRIVERS My old world My future world Consumer change Competitive change Structural change Technological change Political change Economic change Other changes GeniusWorks All rights reserved.

9 3 Customer insight GeniusWorks All rights reserved.

10 4 Customer context GeniusWorks All rights reserved.

11 5 Brand Definition GeniusWorks All rights reserved.

12 6 Creative Fusion Existing business: Creative parallel: Creative fusion: Silent Cashiers Bars Long Queues Finance Complicated Transactions Boring Silent Cashiers Bars Long Queues Finance Complicated Transactions Boring Silent Cashiers Bars Long Queues Finance Complicated Transactions Boring GeniusWorks All rights reserved.

13 7 Business models Supply Networks Market Networks Assets and Capabilities Products & Services Value Proposition Channels & Support Customer Segments Costs Performance Revenues GeniusWorks All rights reserved.

14 Less Important Important Very Important 8 Priority actions Urgent Less urgent Very urgent GeniusWorks All rights reserved.

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18 Peter Fisk Peter Fisk is a best-selling author and inspirational speaker, a strategic consultant to leading companies around the world and a business entrepreneur. Peter leads GeniusWorks, a strategic innovation business based in London and Budapest, Istanbul and Dubai, that works with senior management to see things differently to develop and implement more inspired strategies for brands, innovation and marketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandVision is a platform to develop better brands and brand portfolios. His best-selling book Marketing Genius explores the left and right-brain approaches to competitive success, and has been translated into more than 35 languages. Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, Creative Genius is the innovation guide for border crossers and gamechangers, whilst People Planet Profit explains how to grow, whilst doing good ethically, socially and for the environment. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming the world s favourite airline with a cultural alignment around customers. He went on to work with many of the world s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cemex, Lastminute.com and Marks & Spencer, Microsoft and O2, Orange and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Vodafone and Volkswagen. He was also the transforming CEO of the Chartered Institute of Marketing, the world s largest marketing organisation. He led the strategic marketing consulting team of PA Consulting Group, and was MD of Brand Finance before founding his own business. He was recently described by Business Strategy Review as one of the best new business thinkers and is in demand around the world as an expert advisor and energising speaker..