Booth & Events Guidelines

Transcription

1 Booth & Events Guidelines Including Invitational XS Dance Parties Introduction The Booth & Events Program has been established to create an environment that fosters and encourages product selling as an integral part of a healthy Amway business. It also exposes IBOs to connect with consumers and build a strong customer base. The Booth & Events program has been introduced to allow IBOs to display, promote and sell specific Amway products in a retail environment on a temporary basis at selected events & venues. The Booth and Events program does not change the retailing rule in the Amway IBO Rules of Conduct, but enhances the exceptions made available. Products available include XS, Nutriway, Artistry, Steel Sapphire and APSA. Products sold are dependent on the event type. Example events include an annual Bridal Expo, a National Beach Volleyball Championships, a regular weekend soccer/netball game - or somewhere in between. Unless stated otherwise the Booth & Events opportunity is available for all IBOs to apply for. There may, however, be limitations on the number of applications per event which will be dependent on the event organisers. What is a Booth? What is an Event? Booth - This is usually a stand set up at an Expo or similar, where the purpose is to promote various products or services. Sales are usually secondary to promotion. The Amway Business Opportunity cannot be promoted at these events. You are able to collect contact details of potential clients, and/or supply them with your contact details. A booth is somewhere potential clients can experience the products without having to purchase them. These events may run for a few hours, a day or up to a week. Event this is for the primary purpose of retailing products. These are usually 1 day events either annual or weekly (or anywhere in between). A popular example is a sporting venue at the weekend cricket game. What Products at What Booth or Events? Below is a list of types of venues that qualify for selling at temporary health, beauty, and sporting & music events. Also listed are the Amway brands that are suitable to sell at each type of venue as well as which products can be sold individually. It is important that the brand and products represented are consistent with type of booth approved. NOTE: fetes, fairs, markets, kiosks in retail centers and any event associated with a primary school will not be approved. No event will be approved for the purpose of the Business Opportunity.

2 By Event Type Events Available Product Brands Available Additional Details Health Health Expo Nutrition Expo Health Seminars is permitted to be sold in the Supplements must be sold in sealed bottles / packages High School Formal Expo Secondary School Sport Events (Athletics Carnival) Marathons Fun Runs Sports Tournaments (Singular occurrence) Sports Events (regular occurrence) Cultural Music & Dance Events Artistry Tolsom Steel Sapphire ( with Artistry) Beauty Sporting Music Steel Sapphire is available when Artistry is approved. XS is permitted to be sold in the Nutriway Supplements must be sold in sealed bottles / packages Secondary School Music Event Music Festivals Concert Cultural Events Agricultural XS is permitted to be sold in the Annual Shows Dance Party Invitational Event APSA Additional Brands may be approved, on condition APSA is the primary product Invitational XS Dance Party Not Permitted Restrictions of application apply. Please see additional details for Invitational XS Dance Party is permitted to be sold in the Fetes, Fairs, Markets, Kiosks at retail Centres, Any event associated with Primary school Product Brands not listed above Booth or Event for Business Opportunity.

3 By Product Brand Requested Events Available Additional Details Beauty - Artistry Artistry Tolsom Energy Energy High School Formal Expo Health - Nutriway &/or XS Energy Health Expo Nutrition Expo Health Seminars Secondary School Sport Events (Athletics Carnival) Marathons Fun Runs Sports Tournaments (Singular occurrence) XS Energy Only Music Events (Secondary School) Music Festivals Concert Dance Party Invitational Events Cultural Events Agricultural Steel Sapphire can be requested on condition Artistry is primary product can now be sold in the can inside the event XS can now be sold in the can inside the event Dance Party is to be a strictly invitation event. APSA Agricultural Shows / Expo Additional Brands may be approved, on condition APSA is the primary product Other Brands Steel Sapphire High School Formal Expo. Will be approved as an additional range available where Artistry is the primary brand displayed.

4 Requirements To be considered for approval, an IBO must complete a Sales Application for the Sale & Promotion of product at a Booth or Event. This must be submitted to Amway no less than 30 days prior to the first day of the event. Once approved, you will be issued an authorization certificate via as well as an approval letter. This certificate must be on display at the event. The display and sale of authorized products at temporary events (no more than 10 days) where the themes are consistent with the products being sold are permitted. The following information must be sent to Amway, in writing, 30 days prior to the event, to allow sufficient time to grant approval: A completed Booth & Event Application Form; Permission, approval or invitation from the Event organizer prior to your application to Amway; If we have multiple IBOs requesting the same event, we will give priority to the IBO with authority from the event organizer. A written description of the type of event (including the date of the event); Name of the specific product(s) to be displayed and sold; A list of specific literature to be used at the booth or for handouts. Any privately produced material for handouts or display must be sent with the booth request for approval; A signed statement from the Platinum or above IBO accepting responsibility for booth activity and a list of names of all IBOs staffing the booth; A post-event accounting of total volume sold must be provided to the Corporation by the Platinum if the volume sold is part of the qualifying volume for Silver Producer or above for purposes of verifying 70% Rule compliance; A regular event over a season at the same location, may be on the one application, but all individual dates must be stated; and A regular event that occurs at various locations must have a separate application per location. All persons working at the Booth / Event must be current IBOs Preparation In conducting your booth or event, you will want to be very professional. For many it will be the first time customers come in contact with you and your products - you want the first impression to be the best! Some things to consider: Do you have upline support? Do you have everything you need? This includes product, printed material, business cards, working product or samples, tables, posters or pop-up banners. If Artistry is being sampled, do you have remover wipes, cotton tips etc? If XS is being sampled, do you enough sample size cups, variety of flavours, garbage bin? If the event is outside do you have a plan if it rains? Do you have a tent/marquee? What are the event organisers providing for you? What are their requirements, what are their dos anddon ts? What do you have to purchase? What can you borrow? Invitational XS Dance Parties Nothing engages people faster than letting them drink in the XS lifestyle first hand. Booths and Events have launched more relaxed rules to empower distributors to host their own XS parties to bring new prospects and customers into the business and help form engaged, younger, communities of their own. Application to hold a dance party is separate to other Booth & Events applications One application per date & location. Multiple dates or locations will require multiple applications and approvals. Please note, anyone over the age of 16 years may be invited and attend an XS Dance Party. However if alcohol is available this is restricted to those 18 years and over

5 Requirements to apply Applicant is to be the Host of the event Any IBO may apply to host an XS Dance Party Either Host or Co-host to be Silver Producer or above Event application must be supported by upline Qualified Platinum if not named as host or co-host. Applicant/Host must be in attendance for duration of the event. Event invitations must be personalised. Your invitee can bring guests of their own, but you must ensure there are no forms of spamming when inviting guests If Co-host required, Co-host or upline Platinum to attend event. Invitation must include the following details Name of invitee Clear description of event XS DANCE PARTY. Cannot be misleading as other event, for example Jane s Birthday Party Entry Fee details (free if no charge) Energy Brand is exclusive to Amway Date, Time, Location, Host Details Must display approved XS logo / images including registered trademarks Invitation Template will be sent to you with your approval documents Items available for purchase from amway.com.au Additional items available from xsgear.com Only XS Energy products are available to be promoted or sold during this event. This event is not to be used to promote other Amway Brands or the Business Opportunity regardless if Amway or Brand name is used or not An IBO may charge an entry fee for an XS Dance Party but under the following conditions Only XS parties held on an offsite, third party venue can have an entry fee. If the party is held in a private residence, there are not be a fee to enter The maximum price for an offsite XS Dance Party is $10. This must include each guest being given 2 cans of XS. If the entry fee is $5, each guest can receive 1 XS can upon entry. An entry fee must be charged if the purpose of the party is to promote XS aka it is an XS Promotion Party. If your event is a private function for a specific event (for example a birthday party or and end of year Christmas party) then there must not be a charge Do Complete the Sales Application Form including Platinum signature/s Submit the form within 30 days prior to the event. Please ensure that the booth/event or XS Dance Party is within the Guidelines as set out within this document and the Rules of Conduct for Amway IBOs Ensure the authorisation certificate is clearly displayed at the event. Use Amway s trademarks correctly and as per the Rules of Conduct. Don t х No prospecting potential new IBO s at these kinds of events. Don t pay deposits and order product UNLESS you have been ed an approval letter and certificate. Don t submit a form for a market/fair/fete, kiosks in retail centres, primary school sports. No product slandering against other competitors products. Contact us - More information Australia New Zealand Jackie Runac Michelle Chu Ph: (02) Ph: (09) Fax: (02) Fax: (09) E: aust_bu@amway.com E: NZ_bu@amway.com