How do YOU develop business?

Transcription

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3 How do YOU develop business?

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5 1 Leads

6 1 2 Leads Credibility

7 1 2 3 Leads Credibility Brand Awareness

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10 1 Storytelling through activity

11 1 2 Storytelling through activity Opportunities to connect through data

12 1 2 3 Storytelling through activity Opportunities to connect through data Layout increases ability to assess impact and influence

13 Storytelling through activity Opportunities to connect through data Layout increases ability to assess impact and influence Search makes it easy to monitor keywords & activity

14 Storytelling through activity Opportunities to connect through data Layout increases ability to assess impact and influence Search makes it easy to monitor keywords & activity New tools strengthen and increase advertising results

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17 Your profile tells a story that answers 4 key questions

18 Your profile tells a story that answers 4 key questions Why are you 1 relevant?

19 Your profile tells a story that answers 4 key questions 1 2 Why are you Who and what relevant? influences you?

20 Your profile tells a story that answers 4 key questions Why are you relevant? Who and what influences you? What do you find interesting/inform ative/important?

21 Your profile tells a story that answers 4 key questions Why are you Who and what What do you find How thoughtful relevant? influences you? interesting/inform are you? ative/important?

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25 LinkedIn can help in several important ways...

26 LinkedIn can help in several important ways... Recommend connections for you

27 LinkedIn can help in several important ways... Recommend connections for you Tell you about your connections new connections

28 LinkedIn can help in several important ways... Recommend connections for you Tell you about your connections new connections Let you know when your connections have noteworthy happenings

29 LinkedIn can help in several important ways... Recommend connections for you Tell you about your connections new connections Let you know when your connections have noteworthy happenings Keep you informed of what your connections find interesting

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35 Viewers Judge your credibility through your story

36 Viewers Judge your credibility through your story Image Summary Activity Updates Community

37 Viewers Judge your credibility through your story You Monitor your impact through your metrics Image Summary Activity Updates Community

38 Viewers Judge your credibility through your story Image Summary Activity Updates Community You Monitor your impact through your metrics Profile Views Views of your posts

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41 Keep up with keyword traffic in major categories

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43 Get leads sent directly to your inbox

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46 For lawyers... "always be marketing" really means "always be informing."

47 For lawyers... "always be marketing" really means "always be informing." 1 Sponsored Content (Go for it!)

48 For lawyers... "always be marketing" really means "always be informing." 1 2 Sponsored Content (Go for it!) Text and Image Ads (Effective!)

49 For lawyers... "always be marketing" really means "always be informing." Sponsored Content (Go for it!) Text and Image Ads (Effective!) Sponsored In Mail (Use Caution)

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51 Sponsored Content

52 Sponsored Content 1 Information based marketing

53 Sponsored Content 1 2 Information based marketing Ads appear in home feed on all devices

54 Sponsored Content Information based marketing Ads appear in home feed on all devices Lead generation form for mobile devices

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56 Sponsored content shows up in your home feed.

57 Sponsored content shows up in your home feed.

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59 Lead Generation Forms

60 Lead Generation Forms Pre-populates up to 7 categories Data can be downloaded

61 Lead Generation Forms Pre-populates up to 7 categories Data can be downloaded

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63 Lead Generation Forms

64 Lead Generation Forms Data can be transferred to a CRM via Zapier

65 Lead Generation Forms Data can be transferred to a CRM via Zapier

66 Lead Generation Forms

67 Lead Generation Forms Control what happens after the click.

68 Lead Generation Forms Control what happens after the click. Use detailed thank you pages Track ad clicks Track form completion

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70 Optimize Traditional Ad Elements Headline Image Description Audience

71 Optimize Each Section

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73 Identify Target Market

74 Identify Your Target Market Determine Targeting Criteria

75 Identify Your Target Market Determine Targeting Criteria Geography Location Industry Job Title Job Function Company: Name, Characteristics or Similarities Skills LinkedIn Groups Schools

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77 *

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79 Desktop Viewing Profile Page Groups Page Company Page Inbox Page

80 Desktop Viewing Profile Page Groups Page Company Page Inbox Page

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82 Leverage Groups

83 Leverage Groups Use the LinkedIn Groups Directory to find groups: LinkedIn.com/search-fe- /group_search Test a campaign with groups by category only

84 Leverage Groups Increase impact by testing controlled ad sets Use the LinkedIn Groups Directory to find groups: LinkedIn.com/search-fe- /group_search Test a campaign with groups by category only

85 Leverage Groups Use the LinkedIn Groups Directory to find groups: LinkedIn.com/search-fe- /group_search Test a campaign with groups by category only Increase impact by testing controlled ad sets Geography Industry Seniority Geography Specific Skills Geography LinkedIn Group Categories

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87 Shows up in the LinkedIn Member s inbox

88 Shows up in the LinkedIn Member s inbox Shown only when the targeted audience is online

89 Shows up in the LinkedIn Member s inbox Shown only when the targeted audience is online High impact, but extreme danger zone

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91 Two Types of Bids

92 Two Types of Bids Cost per click (CPC) Cost per thousand impressions (CPM)

93 Two Types of Bids Cost per click (CPC) Cost per thousand impressions (CPM) Minimums

94 Two Types of Bids Cost Per Click (CPC) Cost Per Thousand Impressions (CPM) Minimums $10 per day minimum $10 per campaign minimum $2 CPC $2 CPM

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97 1 Qualified leads in your funnel

98 1 2 Qualified leads in your funnel Opportunities to speak

99 1 2 3 Qualified leads in your funnel Opportunities to speak New clients

100 Lawyers Do Social Media 2-Day Hands-On BootCamp for Lawyerpreneurs Downtown Washington, DC Limited Space Discount Code for DC Bar Members: Practice360

101 Tasha TC" Cooper is an attorney, author, Internet publisher and President of UpwardAction a digital marketing and online training company. A teacher at heart, TC has used UpwardAction to teach thousands of lawyers, business owners and leaders how to leverage the power of social media to increase their impact, expand their influence and diversify their income through on-line and inperson trainings. More 40,000 collectively follow TC on key social networks. TC has been engaged by clients that include NASA, Wall Street Project Economic Summit, Hampton University, Rutgers Business School, Levin Institute for Entrepreneurship, Maryland Bar Association, DC Bar Association and numerous individual attorneys, consultants, and small professional firms. She has contributed to numerous publications that include Black Enterprise Magazine, Speaker Magazine, California Bar Journal and Washington Lawyer Magazine. TC is a graduate of Columbia Law School, where she was a Harlan Fiske Stone Scholar, a Honors College graduate of Hampton University, and a graduate of the Coach U Corporate Coaching Track. She lives by her personal mantra Build

102 LawyersLaunchpad is the social media training center for attorneys powered by UpwardAction. We help practicing and recovering lawyers leverage the power of LinkedIn, Twitter and Marketing to build influential brands and develop business opportunities. UpwardAction is a digital media company that helps service providers and subject matter experts use the Internet to increase impact, expand influence and diversity income. We do this through on-demand social media training courses, customized digital marketing plans and featured profiles on our industry websites.