DarasDesign.com. Marketing Strategies for Millennials and the Next Generation Page 2

Transcription

1 Marketing Strategies for Millennials and the Next Generation Marketing Strategies for Millennials and the Next Generation Page 2

2 All contents copyright 2016 by Dara s Design. All rights reserved. No part of this document or the related files may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without prior written permission of the publisher. Marketing Strategies for Millennials and the Next Generation Page 3

3 Contents Marketing Strategies for Millennials and the Next Generation Who Are The Millennials? 3 The Big Difference 4 Marketing Strategies Website Marketing 6 Fun Mobile Facts 7 Ads and Offline Marketing In General 8 It s All About Experience 9 Social Media What Kind of Impact Does Social Media Have? 11 Marketing On Social Media 12 Conclusion 13 About Dara s Design 14

4 Who Are The Millennials? The new generation or millennials is a big topic in todays marketing world. But who are the Millennials? Why do we need to be mindful of this generation? How are they effecting the marketing world? This guide will answer the most press questions about the millennial generation and highlight strategies you can take to improve your marketing. The Facts: Millennials are children born between 1982 and 2002 They make up about 81 million of today s population They will replace the baby-boomers as they retire As early as 2017, they will carry the bulk of the spending power Marketing Strategies for Millennials and the Next Generation Page 3

5 The Big Difference What sets the millennial generation apart from previous generations? The millennial generation is growing up in an environment where cell phones, social media, e-commerce and instant messaging are the standard way of life They are highly visual communicators They are greatly influenced by one another Marketing Strategies for Millennials and the Next Generation Page 4

6 Marketing Strategies Marketing Strategies for Millennials and the Next Generation Page 5

7 Website Marketing Mobile Friendly In the U.S. alone 85% of 18 to 34 year old s own a smartphone, and they check them an average of 43 times per day. Make sure your website is mobile friendly. I can t express how important this is. If your site isn t mobile friendly you run the risk of losing potential customers. Period. A study from Icebreaker Consulting says about 40% of searchers will click another mobile result if a site s not mobile friendly. You Have Eight Seconds Instant access to social media posts, messages, articles, photos, videos and blogs can cause content overload. This can contribute to minimized attention spans. A study shows the average attention span in 2013 was eight seconds, down from 12 seconds in In other words, you have eight seconds to grab a Millennials attention. Make sure all the important items and graphics on your website are easily visible on the homepage. This goes for both your desktop and mobile layout. Marketing Strategies for Millennials and the Next Generation Page 6

8 Fun Mobile Facts Marketing Strategies for Millennials and the Next Generation Page 7

9 Ads and Offline Marketing In General A good rule to remember is to keep it short, sweet and to the point. Make sure the headline is something catchy and there isn t a lot of small print to read. Remember, you only have eight seconds to grab their attention. DaisyDeeArtStudio.com Marketing Strategies for Millennials and the Next Generation Page 8

10 It s All About Experience A 2014 survey by Eventbrite found that 78% of millennials would choose to spend money on a desirable experience over buying something desirable. So from a marketing view, you need to sell not just the product, but the experience as well. Coca-Cola is a great example of this. Their slogan is Taste the Feeling. They featured people having fun and drinking Coca-Cola in their ads and all through their website. They focus more on the happy feeling then the actual product. In general you want to give the feeling of people enjoying your service or products. You want the consumer to be able to place themselves in the photos Some examples: Realtor - use photos of happy people in front of a house, a family at the dinner table or maybe a group of people enjoying a football game on TV. Use photos of people enjoying the house instead of a photo of just the house Jewelry Maker - use photos of people wearing your creations Doctor - use photos of happy people getting a simple checkup Retail Store - once again use photos of people wearing or using your products Marketing Strategies for Millennials and the Next Generation Page 9

11 Social Media

12 What Kind of Impact Does Social Media Have? Since millennials are surrounded by social media and are avid users, sites like Facebook, Pinterest and Instagram have a huge impact on what they buy. About 68% of social media users in the U.S. between the ages of 18 and 34 say they are somewhat likely to make a purchase based on a friend s social media post. That is higher than any other generation. Marketing Strategies for Millennials and the Next Generation Page 11

13 Marketing On Social Media Photos, photos, photos. Remember this generation are highly visual communicators. Make sure you pay close attention to the actions your fans take on social media. What do they share, like or pin? It can tell a story of what matters to them. Also take note of popular images or trends and use these signals to produce more effective social marketing. Brands that use socially proven imagery frequently see higher engagement with fans. If certain types of photos drive more engagement with fans, take that opportunity to use similar photos to market new products. Marketing Strategies for Millennials and the Next Generation Page 12

14 Conclusion In conclusion if you want to stand out in today s mountain of content, you need to produce material that speaks to Millennials. They are the future of the buying population. Recap: Make sure your site is mobile friendly and all the important items are on the homepage and easily found Short, sweet and to the point is the best approach. Remember you only have eight seconds to grab their attention Don t just market your product focus on the experience that the product brings Again photos, photos, photos Make sure you have a presences on social media and is watching how your fans engage Keep an eye on new trends and use these to your advantage Marketing Strategies for Millennials and the Next Generation Page 13

15 About Dara s Design Dara s Design is a full service design and marketing company focusing on logo design, branding, social media marketing and website design. Designing is our true passion and we can handle any project. With an extensive history working with Real Estate agents, Dara s Design has handled the marketing initiatives for REALTORS listed in the Real Trends Top Contact Information Dara@ Sources for states include: Icebreaker Consulting, Google Research, Eventbrite, comscore, Convince And Convert Marketing Strategies for Millennials and the Next Generation Page 14