ICSC EUROPEAN MARKETING CONFERENCE

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1 BACK TO BASICS Are you Giving your Customers what they Really Want? REGISTER NOW! icsc.org/2017ems #icsceurope #ICSCEUROPE THE PLACE FOR MARKET(ING) INTELLIGENCE IN RETAIL REAL ESTATE ICSC Global Partner ICSC European Partners Event Sponsors

2 BACK TO BASICS ARE YOU GIVING YOUR CUSTOMERS WHAT THEY REALLY WANT? Changes in customer behaviour, technology driven disruption and the success of online retail have had a strong impact on retail real estate over the past few years. Distracted by the transformation around us and driven by the will to innovate, we seem to have focussed on complicated details, theories and technologies. After years of experimenting and trying new things, the time has now come to take a moment and refocus on our main task: giving customers what they really want. WHO SHOULD ATTEND? Shopping centre marketing and management professionals Corporate retail marketing executives Retail property professionals with an interest in marketing, including asset managers Representatives of advertising agencies and marketing service providers in the retail real estate industry Join us in Vienna where we will go back to basics, explore what it takes to understand your customers needs now and in the future, and how to exceed their expectations. DISCOVER VIENNA THE PLACE FOR MARKET(ING) INTELLIGENCE IN RETAIL REAL ESTATE Join the 15th edition of ICSC s European Marketing Conference providing you with the contacts, knowledge and inspiration to take your marketing activities to the next level. Get ready for an action-packed programme with top level speakers, interactive group sessions, retail tours and inspiring awards. CONNECT WITH LIKE-MINDED PROFESSIONALS KEEP UP-TO-DATE WITH THE LATEST TRENDS CHALLENGE YOUR APPROACH HAVE FUN! Welcome to the Austrian capital! Once home to the Habsburg empire, Vienna is often described as Europe s cultural capital renowned for its imposing architecture, fine arts and musical heritage. Be inspired by the balance between the old and new. Discover Vienna s shopping scene featuring traditional family-run boutiques, young designers, fresh concepts, trendy coffee houses, bustling food markets and international flagship stores. Media Partners

3 HIGHLIGHTS GROWING KNOWLEDGE How to ask the right questions and better understand your shoppers Are you meeting customers expectations and how to exceed them? IMPROVING YOUR PHYSICAL SPACE AND SENSORY EXPERIENCE How do customers interact with your centre and how do they feel about it? What really matters to your customers? How to create a sense of place COMMUNICATING IN THE RIGHT WAY What kind of information do customers expect from you? How engaging with your customers in the wrong way can have a negative impact Gain insight into the most effective communication channels in the industry PROVIDING MEANINGFUL SERVICES Learn how services are being developed in other industries Find out how partnerships can help create new customer services CREATING THE IDEAL RETAIL MIX Hear about emerging trends in retail What is the role of leisure, food and beverage in shopping centres? REMOVING FRICTION How technology can be used to improve the customer experience What is on the horizon for innovation within real estate and other industries? PROGRAMME AT A GLANCE Wednesday, 7 June :30 10:00 Registration 10:00 13:00 Retail Tour 13:00 14:00 Networking Lunch 14:00 17:00 Group Sessions Thursday, 8 June :15 09:00 Registration 09:00 17:15 European Marketing Conference 12:00 13:00 NEXT GEN LIVE! 13:00 14:00 Networking Lunch 19:00 23:00 ICSC Solal Marketing Awards Ceremony & Dinner

4 2017 ICSC Solal Marketing Awards The Awards bring together the very best of retail marketing across Europe and South Africa, recognising best practice and rewarding the most effective campaigns. ICSC Solal Marketing Awards Ceremony Sponsor: THE BIGGEST NIGHT IN VIENNA ICSC Solal Marketing Awards Ceremony & Dinner mumok Hofstallung, Vienna Thursday, 8 June 2017, 19:00-23:00 Get ready for a big night out at the Solal Marketing Awards Ceremony and Dinner! Bringing together the who s who in retail marketing, this is THE event where the industry celebrates its outstanding achievements. Join the party at mumok Hofstallung in Vienna s vibrant MuseumsQuartier - the perfect backdrop for the evening s festivities! Limited places available book your ticket now to secure your place!

5 Registration Options Register online with a valid credit or debit card. To pay by invoice, download the registration form. To qualify for the Discounted Member or Next Generation Member fees, each registrant must be an ICSC member. 10% Group Discount Register three or more attendees from the same organisation at the same time to benefit from a 10% discount. Group discounts are not valid for online or Next Generation registrations. Please icsc.europe@icsc.org for more details. Conference Only Conference + Solal Awards Ceremony & Dinner Member Loyalty Fee (until 10 March 2017) Discounted Member fee VAT VAT Advance Registration (until 28 April 2017) Discounted Member fee Non-member fee Next Generation Member fee VAT VAT VAT VAT 1, VAT VAT Standard Registration (from 29 April 2017) Discounted Member fee Non-member fee Next Generation Member fee VAT 1, VAT VAT 1, VAT 1, VAT VAT Next Generation The ICSC Next Generation Member fee is subject to approval. To be considered for this fee, please submit your CV or a link to your LinkedIn profile to: icsc.europe@icsc.org. ICSC 29 Queen Anne s Gate, London, SW1H 9BU, United Kingdom Tel: icsc.europe@icsc.org