Individual Writing Portion

Transcription

1 Propaganda Project Poster Must be 2 feet by 3 feet in size Mostly images, must include text Pamphlet Must be 8.5 by 11 Mix of text/pictures Article Must be 1 typed page

2 Individual Writing Portion Explanation: What is the propaganda selling/promoting? What visual/textual clues do you use to promote that? Analysis: What propaganda technique are you using? Who is your target audience for your

3 Explanation: This ad is promoting that men receive testing for prostate cancer. This is evident through the tombstone, skull and crossbones, and the word dead. Analysis: The ad on the left is an example of the propaganda technique called the lesser of two evils, and the target audience is 45 year old men who likely are affluent. This is effective for men of this age bracket because as a person ages,

4 Bandwagon Propaganda Part 1

5 What it means 1. Bandwagon an appeal to the audience to follow the crowd A bandwagon is a float or wagon in a parade that encourages people to jump aboard and enjoy the music that is being played.

6 How it works Uses social evidence to legitimize itself and become attractive. Plays on the need for belonging, Makes the group a desirable place to be. May use the scarcity principle, showing that it is better to join sooner or later.

7 Example A political party holds a rousing rally, with music, speeches and much cheering. Those who go are encouraged to 'keep the faith' and 'bring others on board' and otherwise keep the bandwagon going. Eight out of ten people in your area have already signed up for this long-distance phone service. Time is running out, so hurry! Everyone knows what a bargain this is. Shouldn t you save money too?

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9 How to Replicate it Show people how others are 'on board' Show people having a good time together. Highlight how not joining in means being left behind. Highlight that being left out is an undesirable state of

10 What It Means: Snob Appeal Presenting an idea/product as appealing because only a select group of people use it

11 How it works It appeals to a person s desire to Belong to a select/elite group Feel special Feel above others

12 How to Replicate it For your audience, research what they consider elite or upper class This usually includes: expensive items, luxurious life, clean and easy life, simplicity, elegance, etc. Tell them they can be a part of it if they (buy a product, join a group, etc)

13 What it Means: Name Calling the use of derogatory language or words that carry a negative connotation when describing an enemy Often used in political/presidential races

14 How it Works Once a name is called, the audience stops listening It dismisses a person s statement because that person s authority is discounted

15 How to Replicate it Find a negative stereotype associated with the group/people Create a negative association between that person/group and a negative stereotype

16 What is it? 5. Transfer an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind.

17 How it works: Two objects/things are juxtaposed The attributes of one (good/bad) thing are placed next to each other The attributes of 1 thing move onto the other thing

18 How to replicate it: Choose the idea/thing you are promoting Choose an item/thing that is similar, but with better attributes Place them next to each other, link them

19 What is it? 6. Glittering Generalities words that have different positive meaning for individual subjects, but are linked to highly valued concepts

20 How it Works Uses words with highly positive connotations Hope, faith, purity, excellence, etc. Creates positive words and ideas in the mind of the audience

21 How to Replicate it Choose words or a phrase that has a highly connotative appeal Faith, hope, love, fun, excellence, purity, originality, etc. Relate it to your ad/product/promotion

22 3. Pinpointing the Enemy an attempt to simplify a complex situation by presenting one specific group or person as the enemy. You just can t trust politicians they ll do anything to get elected.

23 How it works Chooses a group of people Group is typically a minority/other Chooses one radical/negative aspect to emphasize Claims they are the majority s enemy

24 How to replicate it Choose a government that is currently experiencing problems Find a minority in that government/country Negatively stereotype them/ blame them for the

25 7. Lesser of Two Evils presenting an idea as the least offensive option Having a dress code is better than having uniforms

26 How it works Presents choices as only 1 of 2. Excludes choices 3, 4, 5.. Claims that choice 1, while not great, is better than choice 2.

27 How to replicate it Choose one side of an unpopular/controversial campaign Smoking, lowering the drinking age, abortion, etc. Find another unpopular alternative. Label choice A as better than choice B

28 8. Assertion an enthusiastic statement presented as fact, even though it may not be true. Our product is simply the best!

29 How it works Very similar to glittering generalities Creates a positive connection between the product and the assertion Uses the superlative Uses no evidence as support because the positive connection is already made

30 How to replicate it Choose a product Create a positive sounding slogan/assertion. Use words like best, number 1, top, winner, etc. Give no evidence/back-up.

31 9. Card Stacking/Omission presenting positive information and omitting negative information Low-flow toilets save energy costs (Doesn t tell you they sometimes have problems flushing)

32 How it works Presents positive information Makes the audience believe there is no negative information

33 How to replicate it Choose a product/campaign Identify positive and negative traits Display only the positive traits Ignore negative traits

34 Analysis

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37 SOAPSTone Speaker Occasion Audience Purpose Subject Tone Republicans/Bush America; 2004 election Voting age Americans, likely older white males To inspire them to vote for Bush/Cheney Presidential elections Bold, masculine, confident