INSTANT MONEY MACHINE ADVANCED TRAINING EVERYTHING YOU NEED TO DOMINATE YOUR NICHE USING PINTEREST

Transcription

1 INSTANT MONEY MACHINE ADVANCED TRAINING EVERYTHING YOU NEED TO DOMINATE YOUR NICHE USING PINTEREST

2 CHAPTER-1 INTRODUCTION

3 Hello this is M. Bari Welcome to the advanced Pinterest training. If you are looking for building your brand, Drive free, Passionate, buyer traffic, To your websites, Then pinterest is the platform You want to use. In this course we ll show you quick and easy way to drive traffic step by step and Start making money. We ll show you basics of pinterest as Well as advanced tactics to get fast Results. We ll also show you tools that Make your life easy while using this super cool platform

4 At first pinterst may seem like A place full of images of fashion And food. But in fact it s much more than That. You ll find audience for almost all Types of businesses on pinterest. All you have to do is to use this Platform the right way and in Right steps. We ll show you the right steps And all you have to do is to start Implementing them as we show you.

5 CHAPTER-2 PINTEREST USER INTERFACE

6 This is the page you see when you Browse The very first time you have to sign up Using your and password. You can have any number of pinterest Account. But if you have different Businesses and want to use this platform to promote your businesses, then you should open different accounts for each of your businesses.

7 This is how the interface Looks like. Highlight-1 is the search bar Where you can search anything You are looking for. Highlight-2 is the link that ll Take you to your pin account. Highlight-3 is the social engagements Highlight-4 is the image that s called pin Highlight-5 is the pin title Highlight-6 is the pin description Highlight-7- is how the pin looks like When someone click on the pin image.

8 5 ELEMENTS OF A PINTEREST ACCOUNT 1. Logo/Portrait 2. Title/Business Name 3. Website 4. Description (160 characters) 5. Boards (categories) These are also the elements You need to get ready before You plan to start your new Pinterest account.

9 CHAPTER-3 PINTEREST PLAN

10 1 Depending on what you are going to use your pinterest Account for, you need to have specific plan before you Create your account and build your pinterest profile 2 Image-1 is a business Account and it Looks completely Professional. 3 Image-2 is completely A personal account. Image-3 is a business account with a personal touch.

11 BUSINESS ACCOUNT 1. logo 2. Business Name 3. Website address 4. Promotional Business description 5. Organized pinboards

12 PERSONAL ACCOUNT Here is how a personal Account looks like. You ll notice Personal touch in everything Including profile picture, Account name and pin boards. The person doesn t much Care about mentioning Web or business address Anywhere.

13 6 ESSENTIAL ELEMENTS GET READY WITH ALL THESE 6 ELEMENTS BEFORE YOU PLAN TO START A BUSINESS ACCOUNT. 1. Business Name: Use your business or website Name. that s the start of telling the world that you Exist. 2. Picture (Logo): if you want to establish your brand, Start doing it from Day-1. and your logo is the Identity of your brand. So, get your logo ready. Even if it s a simple one, it has to be a logo. 3. Username: this has to be available. Try to make it As unique and close to your brand as possible. 4. About you: You have only 160 characters to get Attention of your visitors. Make sure to mention the Challenge of your target audience and how your Business and pins can solve their challenges. 5. Location: if you are a local business, use your city, location. 6. Website: put your website address. You ll have to confirm That you are the site owner. So, follow their instructions And do that part.

14 CHAPTER-4 HOW TO PIN

15 PIN IT BUTTON Pinnable image 1. You need website. And it need to have Multiple categories. 2. Your website content should contain images. 3. And you need a system in place so You and your website visitors can pin them on pinterest.

16 PINTEREST DIALOGUE BOX WILL APPEAR

17

18 CREATE A NEW BOARD

19 CHAPTER-5 PINTEREST MINDSET

20 Pinterest is a social media But it s not facebook. It s not only for status updates, Post selifies or photos of the Food that people are eating. Pinterest is built for businesses And they offer a wide variety of features what business people Need to boost their businesses And make profit. It s said that A Picture is worth a thousand words. Pinterest is all about pictures. But after that, if one wants to read about the image, there is a place for description And if it fits your interest and you want to look at the website behind the image, you can visit the website simply by clicking the image.

21 Here is an example of a person and Her pinterest account. Common sense Says, she s using pinterest to 1. Draw attention of her audience 2. Build authority in her industry. 3. Drive traffic to her blog/website 4. Make sales and money 5. Close clients Etc. Now if you wanna connect with her, you Need to help her get what she wants So, you should Like/Repin/Follow/Leave positive comments on her pins/pinboards. These work as social proofs for her so she ll Be happy. And in return, she ll look at your Pins, profile and websites So, to become pinteresting, first condition Is to engage with other pinners in your industry. Makes sense?

22 CHAPTER-6 READ THE MIND OF YOUR AUDIENCE NEXT LEVEL NICHE RESEARCH

23 PIN LIKE A PRO 1. Before we start pinning, we need to remember, we don t pin for ourselves. We pin for our audience. That s why knowing what customer is looking for is crucial to get more engagement, more web traffic, more sales and profit. 2. For this demonstration, we ll use an amazon product as example. It s because amazon is a big marketplace. Depending on your niche, you may use any other marketplace such as clickbank. 3. We use a simple formula called 4P formula. Let me quickly explain how to perform 4P and read customer s mind. Now let s begin 4P FORMULA. 4P consists of 4 words that start with P. These words are Product, Popularity, Pain & Passion

24 PRODUCT Are they popular? Product: Every product is created to solve at least one problem. We want to work on a niche where there are lots of products that people are buying to solve some problem. In the example, an amazon product is sold for skin care. Particularly for anti aging. Now, when we searched on amazon for anti aging we found 12,827 products related to anti aging that have 4 star and up rating. It means there are a lot of products being sold for anti aging. If we work on this niche, we ll find a lot of product to sell. And we know well, more the sales, more the profit. But number of products is not good enough. They have to be popular. Let s see how we measure popularity

25 POPULARITY The product has to be popular among customers. High number of reviews, positive rating and answer to the questions from other buyers prove that the product is popular. We should look at at least 10 products closely to ensure popularity. We need to see how frequently customers are leaving reviews in the Most Recent Customer Reviews section. In this particular case, almost every few hours a new review is being published. Looks pretty promising. Isn t it?

26 POPULARITY Finally, we need to see whether the niche is hot on Pinterest as well. So, we ve searched for anti aging on pinterest. The number of pins and engagements on the pins look like it s a hot niche on pinterest as well.

27 PAIN As said before, pain or problem is one of the reasons why people buy products. So, while there are a lot of products being sold in a popular market, there must be some kind of pain. We need to locate those pains in order to be able to talk directly to the customers minds. To find pains, first thing to do is to check product s description. These descriptions talk to customers pain points directly. In this case, Vitamin C, Hydrating, formal clinical studies, proven results, more tone, less noticeable wrinkles, more healthy, vibrant looking, soft, silky feel are the terms used to mention pains of the target audience.

28 PASSION Passion is what makes people buy emotionally. So, in order to be able to engage the audience with our contents and promotional campaigns, we must know about their passion. In this particular case, the passion is Beauty or Skin Care. BEAUTY

29 PRODUCT POPULARITY PAIN PASSION Customers are passionate about their beauty and skin care, That s why aging becomes their pain. And to get relief from their pain, they buy products. And before they buy, they look for overall popularity of the product. 4P REVIEW

30 CHAPTER-7 PIN LIKE A PRO

31 Some people consider pinterest as their free ad board and they keep posting the same spammy pin-ads all over their pinboards. They surely get no attention of their audience and end up getting zero results with traffic, marketing and sales. These are the people who say, pinterest doesn t work. Then how to make pinterest work for you? THE ANSWER IS STEAL

32 STEAL Answer is simple copy niche leaders and do exactly what they are doing. Steal their pin idea. Steal their website idea. Promote the same product they are promoting. Let s talk about how to steal pin idea.

33 STEALING IN 4 STEPS STEP-1: Find pins in your niche that has high number of engagements. Like the one in the screenshot. STEP-2: Click on the image and visit it s website. Grab the domain of the website and check the analytics on similarweb.com. We can see this website gets 130K traffic per month. STEP-3: Check how much traffic they get from social sites and how much they get from pinterest. In this case, they get approximately 50% of the traffic from pinterest. Which is not bad at all. It means, they are getting profit from this traffic. That s why they are putting a lot of effort to get this traffic. STEP-4: Steal their website design, steal their topic selections, steal their pin image ideas, pin design ideas. Engage with the audience you find near them. And you ll get similar results.

34 CHAPTER-8 STEAL TRAFFIC LIKE A PRO

35 WE LL USE THE SIMPLE SOCIAL PRINCIPLE Real people want attention through their pins. That s why they build pinboards. If you like their pins, they like you. If you repin their pins, they love you make sense?

36 STEALING TRAFFIC IN 5 STEPS STEP-1: Now you know how to find pins that drive a lot of traffic from pinterest to their websites. Find one like that STEP-2: Click on these numbers and you ll find who repined or liked them. STEP-3: Click on those boards and you ll find followers. STEP-4: Click on the followers and you ll see the list of all the followers. THESE FOLLOWERS ARE THE TARGETED TRAFFIC OF YOUR NICHE STEP-5: Go to their pin boards and click like on their pins. This way they ll notice your presence and eventually look at your pins and website. That s how we get traffic. NOTE: LOOK FOR HUMAN NAMES. NOT BUSINESS NAMES WHILE DOING THIS

37 CHAPTER-9 FIND COMPETITORS, FIND KEYWORDS, FIND LASER TARGETED TRAFFIC

38 4 STEPS Search and find engagement Use similarweb.com to check traffic List of top traffic magnets in the niche Spy and get data (keywords, topics, website designs, features etc)

39 CHAPTER-10 YOUR WEBSITE LINKS ON PINTEREST

40 Here is a quick example of where to your put pinterest links on your website You can use widget to drive traffic to your pinterest account Use hover button to help your visitors to be able to share images on pinterest

41 You can use Pinterest Widget on the widget section of your blog. This way, your visitors can follow you on pinterest without leaving your website

42 Visit this page to make your pin it button

43 You can also add buyable pins. These buttons can help you sell directly to your audience from pinterest. Visit his page to get your buyable buttons.

44 CHAPTER-11 PINABLE IMAGES

45 This image is shorter than most others and gets less visibility than the taller ones. Use taller image. Taller images are more noticeable than shorter ones.

46 If the image width is less than 735 pixels, there will a border around it. So, try using images more than 735 pixels wide to avoid borders.

47 But this one is not popular. USE TEXT OVERLAYS But this one is popular. See, 84 repins and 12 likes. Both of the images are from the same niche. hair fall remedy. Both of them are nothing extra ordinary. But this image doesn t stand for anything. Visitors don t know what it s trying to say. Because it s using text overlay that describes what the image stands for.

48 On the other hand, this image has a clear statement on what the audience can expect from it. And you can see the difference in engagements. Another example here. This image doesn t say anything. You don t know whether it s about hair fall remedy or hair break remedy SO, USE TEXT OVERLAYS.

49 CHAPTER-12 BUSINESS ACCOUNTS

50 Pinterest states that if you want to use your account for commercial purposes, you must have a business account. Don t worry. It s free.

51 Visit If it s a new account, click Join Pinterest If you want to convert your present account to a business account, click Convert Now

52 Fill this form and you are good to go

53 BENEFITS OF BUSINESS ACCOUNT Pinterest offers a lot of tools that help businesses. Go through them and use them as required.

54 CHAPTER-13 IMAGES FOR PINTEREST

55 Pixabay.com is the best place to start with. Pixabay offers 555,000 CC0 images that can be Used for personal and commercial purposes 100% FREE of COST. Thank you Pixabay.

56 But when I searched for skin care The results are quite disappointing. And it happens because it s free, so, finding the exact image you are looking for is a bit tricky. So, you need to be a little smart while searching.

57 Now I searched with portrait woman and the results are much better than before

58 CHAPTER-14 SPYING ON COMPETITION

59 Right click on the website and select View Page Source In this particular case, Life Style Pro theme has been used. So. We looked for this theme on google and. Ctrl+F to open the search bar and search for This way, you ll know exactly which theme this website is using. But this will only work if the website is using wordpress.

60 Found it.

61 SOME OF THE TOP WP-PLUGINS USED BY PINTEREST TRAFFIC LEADERS

62 CHAPTER PINTEREST BUTTON. HERE IS WHERE IT ALL STARTS

63 If you are using wordpress, congrats. Because it ll Make your life easy. The only thing is you need is A plugin. And even better, it s a FREE. And it s the best of all out there. Click here to download the hover pin it button You can also use the widget builder. Get the details from Here in this link

64 This particular website drives 162,559 monthly traffic from pinterest. They surely know what they are doing and they are doing it right. The wordpress theme they are using is Pagelines which is freely available on wordpress.org. DOWLOAD THE THEME FROM HERE