YOUR ULTIMATE GUIDE EXHIBITING AT IJL #WITHYOU HOW TO MAKE THE MOST OF YOUR EXPERIENCE

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1 EXHIBITING AT IJL YOUR ULTIMATE GUIDE HOW TO MAKE THE MOST OF YOUR EXPERIENCE We understand that exhibiting at IJL is a big undertaking, which is why we want to make the process as easy as possible. The most successful exhibitors don t just take a stand, they exploit every opportunity to stand out and get noticed...before, during and after the event. #WITHYOU

2 FREE MARKETING Make the most of the free marketing included in your exhibiting package 1 2 COMPLETE YOUR ONLINE COMPANY PROFILE As part of your Exhibitor Package, you are provided with an online company profile on the event website. Make use of it fully and complete your company description, link your social media accounts, upload photos of your products and videos. Include as much information about yourselves so that visitors who browse the Exhibitor Directory to plan their visit can add you on their must-see list. PERSONALLY INVITE YOUR PROSPECTS TO THE EVENT TOP TIP: Your company profile & contact details are printed in the onsite directory so make sure that this is up-todate and accurate by the cut-off date of the 16th July. 83% of the most successful companies at exhibitions are the ones who invite their clients and prospects to attend in the run up to the show. The simple gesture is not only a great branding opportunity for you, but also makes visitors feel special and important, meaning they are far more likely to visit your stand. HERE ARE 3 FREE WAYS INVITE YOUR CUSTOMERS AND PROSPECTS: 1. ORDER INVITATIONS We all love receiving an invitation in the post! Order printed invitations and we will send them to you to post to your prospects. 2. SEND INVITATIONS VIA OUR WEBSITE Personalise the IJL registration form with your logo and text and send the unique URL to your customers and prospects, inviting them to the show. Your company name will appear on their badge as Guest of. 3. INVITE YOUR PROSPECTS/ CUSTOMERS TO THE AFTER HOURS PARTY, AS YOUR GUESTS As an exhibitor, you will also have the opportunity to invite 5 retailers (2 for Design Gallery Exhibitors) to the IJL After Hours party on the Sunday evening of the show, for networking, drinks, live music and canapés. Wristbands will be dropped at your stand, but be sure to invite them in advance as yours guests.

3 FREE MARKETING Make the most of the free marketing included in your exhibiting package USE IJL LOGOS AND BANNERS Download the IJL banners and logos to upload to your website and use as an signature. Let people know you will be there! ORDER YOUR PERSONALISED FLOORPLANS We can provide you with a customised IJL floorplan which highlights your stand at the show. You can use this A4 sized PDF flyer to promote your location on the show floor when sending your clients their invitation. WHY NOT INCLUDE THE FLOORPLAN WHEN YOU POST THE INVITATIONS? PR & PRESS Plan your own PR campaign around your participation to gain important exposure in key industry and consumer publications before, during and after the show. Write a press release (even if it s just bullet points) and send to all of the main trade publications, along with photos of your products or jewellery. DON T FORGET TO LET THE IJL PR TEAM KNOW WHAT YOU LL BE SHOWCASING/LAUNCHING AT THE EVENT TO BE CONSIDERED FOR INCLUSION IN THE OFFICIAL PR CAMPAIGN IN SUPPORT OF THE EVENT. 7 HAVE YOUR JEWELLERY FEATURE ON THE IJL TRENDS CATWALK Don t forget to submit your jewellery for the IJL catwalk on from July. Your jewellery will be photographed on the models and shown on the big screen, along with your company name and stand number. Buyers watch the catwalk to discover the latest trends so this is great exposure for you and your brand. USE SOCIAL MEDIA- SHOUT AS LOUD AS YOU CAN! Promote your presence at the show through social media before, during and after IJL. Be sure to use #IJL2018 and copy Please send any images or news to ijlteam@reedexpo.co.uk so that we can help promote you to our 60,000 social media following.

4 ALLOCATE EXTRA MARKETING BUDGET FOR: 1 2 ORDER A LEAD SCANNER Have you ever lost a very important business card? Order a lead capture device to collect buyer s details. You will be sent all of the data within 24 hours so that you can immediately start following up with your leads. SPONSORSHIP Don t forget to take out marketing and promotional opportunities to maximise your exposure before, during and after the show. There are branding opportunities available from 100, which can be tailored to suit your objectives. ONLINE PREMIUM PACKAGES Get ahead of the competition and bring your products and services to life by upgrading to a Premium or Premium Plus Promotional Package. ( 1. PREMIUM PACKAGE Only 275 and available to 30 exhibitors. Includes a highlighted listing and the opportunity for your products to appear on the online exhibitor list 2. PREMIUM PLUS PACKAGE Only an additional 1750 and available to 10 exhibitors. Includes a highlighted online listing which will appear at the top of your chosen product category, the opportunity for your products to appear on the 3 REMARKETING Directly target visitors to the IJL website with a real-time remarketing campaign, displaying your advert on thousands of other popular websites and driving them to your exhibitor profile. Get in touch with your Account Manager to discuss any of these opportunities

5 OPERATIONAL CHECKLIST Essential Planning few reminders Making sure that you are all set before you get to the show will mean you will have a better onsite experience. All operational information is available within the Exhibitor Manual (accessible through the Exhibitor Portal) Before the show, make sure that you have checked these off your list: AV/Electrics/Lighting/ Internet Staff/Contractor Badging QUICK GLOSSARY EXHIBITOR HUB use as your go-to place to find out everything you need to know about exhibiting. Furniture Flooring Stand Insurance Ordered your Exhibitor badges Parking/travel Book your deliver slots and parking Lead Capture Devices WiFi EXHIBITOR PORTAL This is where you go to update your company profile and add any marketing material to promote your brand. EXHIBITOR MANUAL everything you need to know about the setup of your stand, operational deadlines and venue information. Stand design/graphics

6 PLANING YOUR STAND DESIGN If you have opted for a shell scheme stand, remember that all the stands in your area are going to look the same in structure and colour. How are you going to make your stand out? Think of your stand like your shop window and the chance to show off your brand, as well as your products. It doesn t need to cost a lot of money to make your stand unique. Some of the most exciting stands we have seen have been simple, but well prepared for and thought out. This is your opportunity to get creative! Mark out your space and have a practise run of how your stand is going to look. That way you can arrive onsite and set-up stress free. SET YOUR OBJECTIVES: At the show I want to: (tick all that apply) FOCUS ON WHAT YOU WANT TO ACHIEVE TOP TIPS Share your objectives with your Account Manager. They will be able to advise on what you need to do to achieve them! Keep your display simple and uncluttered, showing off your best products. Then keep a tray of more products kept away so that you can take it out and show it to any prospects. Develop number of leads Meet number of new type of buyers Meet number of buyers from new countries Gain International Accounts Get number of business cards Meet number of new people Have meetings with number of current suppliers or buyers Let people know about your products and services Launch a new product or service Get feedback on a product or service Generate brand presence Establish yourself in the industry Gain publicity or PR Gain followers and follow number of social media contacts Make number of LinkedIn connections Be seen as a thought leader Stand out against my competitors Network with the industry

7 AT THE SHOW Now that you have set up your stand beautifully, your brochures and business cards have been put out and the finishing touches have been made, here are a few tips to attract buyers to your stand 1 DON T EAT OR BE GLUED TO YOUR PHONE AT YOUR 1 STAND AFTER THE SHOW 80% OF TRADE SHOW EXHIBITORS DON T FOLLOW UP ON THEIR LEADS! THIS IS A SHOCKING STATISTIC THAT WE NEED TO CHANGE. 2 SMILE AND ALWAYS LOOK APPROACHABLE LET YOUR PERSONALITY SHINE THROUGH 3 LOOK FRIENDLY, BUT PROFESSIONAL 2 BE PERSISTENT WITH FOLLOWING UP ON THE CONTACTS THAT YOU MADE. CALL THEM UP AND CONTINUE TO MARKET YOUR BRAND TO THEM. 4 5 DON T HIDE AT THE BACK ON YOUR STAND KNOW YOUR PRICING RRP S, MU AND MARGINS AND BE ABLE TO TALK ABOUT THEM CONFIDENTLY 3 DON T FORGET TO LET THE TRADE PRESS KNOW HOW THE SHOW WENT FOR YOU, KEEP THEM UP- TO-DATE WITH NEW STOCKIST AND ANY EXPOSURE OR KEY RELATIONSHIPS YOU MADE. 6 DON T BE AFRAID TO ASK FOR THE CONTACT DETAILS OF ANY LEADS OR PROSPECTS. SIMPLY ASK FOR THEIR BUSINESS CARD

8 CONTACTS USEFUL LINKS INTERNATIONAL EXHIBITORS Are you coming from abroad? You might find these areas of the website helpful For Travel & Accommodation For Visa & Passport For Tourist information about London For information about Hallmarking and ATA Carnet International-Exhibitors CUSTOMER SERVICES Tel: +44 (0) MARKETING Helen Clifford Tel: +44 (0) SALES International Sales Manager Fotoulla Michael Tel: +44 (0) UK Sales Manager Lennox Addo Tel: +44 (0) Travel: Exhibiting hub: Floorplan: Upgrade your stand package: Exhibitor Portal: Sponsorship: ijl-2017 Exhibitor Manual: available through the Exhibitor Portal OPERATIONS PRESS Hammond PR +44 (0) / UK Senior Sales Executive Amy Cunnington Tel: +44 (0) Sales Executive Jade Blair Tel: +44 (0) jade.blair@reedexpo.co.uk