Spring Fair February

Transcription

1 Spring Fair February Secure your place today at the UK s no.1 gift & home trade event springfair.com

2 2 With retailers constantly diversifying to offer a point of difference, they re always on the lookout for something new. Something seriously original. Every retailer, from independents to department stores, will be in attendance looking for that next best seller and innovative new supplier to help them compete in the ever-evolving retail environment. Join us to give your business the best possible chance; to meet these buyers and build lucrative new partnerships. Spring Fair has never been more essential. Nick Davison Portfolio director for Spring Fair

3 3 Experience the difference a day at Spring Fair can make to your business Get ready to network and do business with some of the most influential, passionate and forward-thinking people in the industry. During the event, you ll be taking orders, gaining leads and promoting your business non-stop. Before, during and after the event, we work tirelessly to help you get your products noticed by the entire industry. That s the Spring Fair difference. With 14 carefully curated show sectors plus the welcome addition of Glee at Spring Fair, we ll make sure you re perfectly positioned to meet the most relevant audience. Beauty & Wellbeing Children s Gifts, Toys & Gadgets Christmas Gifts, Floral & Seasonal Decorations Contemporary Gift DIY & Home Improvement Fashion, Jewellery & Luggage Gift Greetings & Gift Home Kitchen, Dining & Housewares Retail Solutions The Party Show The Summerhouse Volume Gift & Home

4 4 Connecting you with the right people, at the right time Setting the stage for the UK s key retail trade event every year is something that we know how to do well. Welcoming over 58,000 visitors each season, you ll be in a prime position to meet big-budget retailers from multiples, independents, online retailers and beyond. But don t just take our word for it... Get to know the Spring Fair audience: 46% 89% 88% have not attended any other trade show in the past 12 months, making Spring Fair a prime location to connect with buyers and contacts you won t meet anywhere else. place orders as a result of attending. With access to thousands of buyers ready and willing to do business, it s the best place to see your ROI soar. of visitors came looking to source new suppliers, so make sure you re there to meet them at Spring Fair Source: Visitor survey, Spring Fair 2017

5 5 Retailers from all over the UK and beyond 90.5% Scotland 3% UK Visitors North West 11% North East 2% Yorkshire & Humber 6% West Midlands 19% East Midlands 12% East of England 9% 9.5% International visitors Wales 5% Channel Islands 2% South West 10% London & South East 21%

6 6 Courtney Wood Owner, Bubblegum Stuff We ve had the best show we ve ever had! We ve met new buyers and had really good interactions with both smaller and larger retailers. We couldn t be happier!

7 7 Who will you meet? In addition to the thousands of independent retailers you ll meet, here s just a handful of the top online and big-budget multiple buyers you can expect to see at Spring Fair 2018.

8 8 Incredible exposure for your products As soon as you re on board, we ll start promoting your products to our extensive, quality database of UK and international buyers via , web, social, print and much more. Most importantly, we ll do this before, during and after the show. The best bit? It s all included as part of Spring Fair s industry-leading multichannel marketing campaign. 905,600 impressions on twitter 22,916 Instagram engagements

9 9 296,220 reach on facebook 279,234 website users 1,944,540 website views 970,801 exhibitor list vists Source: Spring Fair campaign, September 2016, February 2017

10 10 Spring Fair is the most important exhibition for us. We ve launched a lot of new products, met existing and new customers and we ve secured new sales leads every day. It acts as an indication for how the year will shape up and with the feedback so far it seems we re heading in the right direction! Richard J Keel Managing Director Keel Toys

11 11 The exhibition that works for you We ll work with you every step of the way, promoting you to all the right audiences and providing invaluable insights to help boost your business. Online promotion Personalised social media posts Chance to feature on the Spring Fair News Page and in the Post-Show Review Regular promotion to 180,000 industry professionals Dedicated exhibitor profile on our new website Print Print advertising in key publications A chance to feature in The Contemporary Capsule - our flagship magazine A profile in the The Catalogue, Spring Fair s official show guide A chance to feature in The Toys and Party Show Capsule Listing in the A-Z Guide Listing in the Little Black Book - with distribution to over 120,000 industry professionals Pre-event & onsite support Personalised printed and digital invitations, for you to send to your contacts One-on-one assistance from our dedicated support team Insightful newsletters and exhibitor manuals Invitations to industry events Complimentary exhibitor masterclasses Ready-made web and social media banners to help advertise your presence at the show

12 12 Enhance your experience with our amazing sponsors and partners We re proud to collaborate with renowned Home & Gift industry associations, media partners and sponsors to achieve the best show we possibly can. Thanks to the support of the entire industry, Spring Fair has gone from strength to strength.

13 13 We put a lot of time and investment into Spring Fair and found it to be worthwhile. The organisation of the event was fantastic - everything ran smoothly and the social media support we were given undoubtedly helped us. Liam O Flaherty Managing Director FloralSilk

14 14 A seriously good success story Hill Interiors With over 40 years in the industry, Hill Interiors has been part of Spring Fair for the last 25 years. The company views the show as an essential part of their sales and marketing strategy, using it to continuously build on their UK and international customer base with 140 new accounts signed in 2017 alone. Winning new customers Hill Interiors use Spring Fair to meet new prospects with the aim to develop them into successful long-term partnerships Launching new products They use the opportunity to educate new and existing customers about the company s high quality, unique and varied product range. Showing industry expertise An educated, professional team demonstrate Hill Interiors in-depth knowledge of the UK market, helping customers identify major sales opportunities through room-merchandising techniques.

15 15 Julian Potter General Manager Hill Interiors Spring Fair is the right place at the right time for us to launch new products and attract new customers. It works every year and is a show we rely on to build our business.

16 For more information contact the Spring Fair team T: +44 (0) E: springfair.com