Aims & Outcomes: Criteria: Unit 5, 6, & 7: 1.2 Apply research activities to support solutions to a design problem.

Transcription

1 Supportive Research

2 Aims & Outcomes: Aims: To understand the research considerations which need to be made in order to support the brief. To understand how research will support the development of your chosen theme. To carry out supportive research in order to support the development of your chosen theme. Outcomes: You will have a clear understanding of the different research you need to carry out in order to support the development of your chosen design theme. You will begin to use your understanding to find supportive materials to help you to devise and develop high quality and skilful design process and outcomes. Criteria: Unit 5, 6, & 7: 1.2 Apply research activities to support solutions to a design problem.

3 Expectations: Now is the time for you to practice your independence. You need to independently carry out the following: Analyse the brief Discuss audience considerations Carry out a broad range of theme choice research and investigation Explore findings in the form of experimentation Keep a journal of reflection, evaluation and planning

4 What do you need to research? 1. What is branding and how is it used within promotion? 2. What are the elements of a brand and how are they used in brand identity? 3. What are 2D, 3D, & time based design products, and how are they used in promotion? 4. You need a examples of a wide range of promotional materials used in the advertising of your chosen specialist theme 5. You need to explore current market and branding campaigns relevant to your chosen theme 6. You need examples of the visual elements and principles used in branding & packaging 7. You need examples of the visual communication used in branding & packaging 8. You need to explore the materials, processes and technical skills used to create 2D, 3D, & time-based promotional materials 9. What is a concept board and how should you create one? How is a concept board used? Task: using your own and the list above begin your supportive research. Annotate your findings and how they support your design intentions. Keep your journal of your research reflecting on its usefulness and effectiveness and from this plan your next steps.

5 Things to Research With lots of Examples Branding: What is branding? Brand identity Elements of a brand Branding & promotion Branding products Designers who create branding Visual elements in branding Visual principles in branding Effective branding and logo design Materials techniques and processes in branding. Concept Boards: What is a concept board? How do you create a concept board? How is a concept board used? Promotional Materials: What are promotional materials? Different types of promotional materials Branding & promotion Promotional products Designers who create promotional products Visual elements in promotional products Visual principles promotional products Effective promotion design Materials techniques and processes in promotion Promotional campaigns, and how different materials work together. Packaging: Packaging used in your chosen theme? Different types of packaging Branding & promotion on packaging Packaging graphics Designers who create packaging and graphics Visual elements in packaging Visual principles in packaging How to design effective packaging How to create packaging, the packaging development process Materials techniques and processes in packaging Branding, promotional, and packaging campaigns, and how different materials work together. Animation: Examples of animation used in promotion and advertising Animation technique, the principles of animation Different types of animation Animation development, planning and production Animation used alongside branding and promotion Designers who create animated logos and advertising Materials, techniques and processes in animation. Remember - further research can and should be carried out as you develop this project.

6 Extra Research Task Go to some outlets based on your chosen theme: Collect branding materials Collect promotional materials Collect packaging materials Collect livery materials Stick them in your sketchbook Make sure you ask for permission before taking photos (tell them about your assignment). Do this in a range of different outlets for comparison.

7 Plenary: I feel the most important thing I learnt today was? With the information I learnt today, I will now be able to After today s lesson I can now explain. Today I was able to make progress because The part of the lesson I found easiest was If was to set homework to build on today s lesson I would I am proud of myself today because. I think it is important to remember what I learnt today because One thing I think I did really well was Next time I would like to learn