Welcome! Exhibitor Seminar & Social 2018

Transcription

1 Welcome! Exhibitor Seminar & Social 2018

2 Your Show Team Chiara Renella-Brooks Show Manager Born and raised in Italy Has worked in events for 20+ years

3 Your Show Team Erin Calabritto Operations Coordinator New to Raleigh Former Orlando wedding planner

4 Your Show Team Eva Ladocha Show Office Administrator Born in Poland, raised in New York City Does improv comedy

5 Your Show Team Stacey Hahn Exhibit Sales Consultant, Companies A-E Lived in Raleigh for 10 years Wedding cake decorator

6 Your Show Team MaryAnn Dimino Exhibit Sales Consultant, Companies F-P NC State Grad (Go Pack!) Always remodeling

7 Your Show Team Taylor Treadaway-Burgess Exhibit Sales Consultant, Companies Q-Z Raised on a functioning farm in Raleigh UNC Grad (Go Tarheels!)

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9 Downtown Show Overview 1,400 sf Inspiration Home showing the latest interior décor and design trends Landscape Sponsorship still available, ask Erin for details! RB Landscaping Outdoor Living Feature The Marketplace, consumer-favorite home décor shopping area Fresh Ideas Stage, celebrity speakers & home improvement experts Cooking Stage, sponsored by The News & Observer s Triangle Today local lifestyle website TimberBlock s Engineered Homes Feature Luxury Living Scapes Outdoor Oasis Feature And many more home design, décor, and garden featurettes are in the works

10 Celebrity Sightings HGTV s Taniya Nayak Taniya has been regularly featured as host and interior designer on HGTV and as well as Food Network's Restaurant Impossible and currently on ABC s The Great Christmas Light Fight. DIY Network s Sara Bendrick A landscape designer with a passion for being involved with her projects, hosting the DIY Network s I Hate My Yard is the perfect fit for Sara.

11 *note: data below is from our post-show data from Fall 2017

12 Fairgrounds Show Overview Backyard Brews: Custom pub sheds feature beer and wine samples Landscape Sponsorship still available, ask Erin for details! Make It, Take It Workshop, consumers can tackle DIY crafts with guidance from experts The Marketplace, consumer-favorite home décor shopping area Fresh Ideas Stage, celebrity speakers & home improvement experts Standard Construction s Outdoor Living Feature And many more home design, décor, and garden featurettes are in the works

13 Celebrity Sightings WRAL s Faye Prosser TLC s Brett Tutor A local favorite, Faye teaches money saving workshops on how to save on your grocery expenses each and every week and how to meal plan on a budget! Brett is the new carpenter for TLC s hit show Trading Spaces. He can previously be seen on Discovery Channel's hit show Treasure Quest (season 2) where he is the security & survival specialist for an elite team of treasure hunters on the trail of the Treasure of the Trinity said to be worth as much as $400,000,000.

14 What Our Consumers are Shopping for: Spring Shows 89.2% - planning or shopping for Landscaping & Outdoor services 54.5% - planning or shopping for Kitchen & Bath 53.2% - planning or shopping for Home Décor & Design projects Fall Shows 88.3% - planning or shopping for Kitchen or Bath remodel 64.3% - planning or shopping for Home Décor & Design projects 63.5% - planning or shopping for Landscaping & Outdoor services

15 Top Product Category Increase for Attending the Show Year on Year Closet/Garage Organization - 12% Lighting- 10% Doors an Windoows- 8% Pools/Spas- 6% Flooring- 18% Decks- 15% Concrete- 5%

16 Consumer Media Media Buy: $519,206 Zip Codes Print Radio TV Billboards Placement

17 Exhibit Like an Expert! Pre-show At-show Post-show Chiara Renella-Brooks

18 Pre-show Plan Reach out to all your current customers and be sure to invite them to see you at the show Be sure to mail out all your complimentary tickets to prospects so you can close the deal at the show Be sure to add to your web-site our discount ticket button Get Social! Be sure to follow up and make sure you follow, re-tweet, re-post (facebook) all of our show s to drive traffic Know your numbers what are your goals!

19 At-Show Plan This is your show room! Put your best foot forward. 3 Second Rule Company Name, What you do, Why you do it better How are you going to excite your staff? Incentives, contests? Giveaways to drive consumer sales Schedule to be there early! Do not leave early!- your large order for the day can be at the end!

20 Post-Show Plan Did your on-site incentives work? Do you need to tweak it for next year? Any changes to your booth space/design? Need more room? Get feedback from your staff. Provide feedback to us in our surveys we send out after the show! This data is personally reviewed and considered when making show related decision Start planning for next show!

21 Operations Best Practices What are the rules, regulations, and secrets to successful show? Erin Calabritto

22 You re booked! What s next? Visit the Exhibitor Kit section of our website Exhibitor Manual (READ ME!!!) Facility Order Forms: Electrical, water, internet access Decorator Order Forms: Rental of carpet, chairs, tables, signage, etc. Move-In and Move-Out info

23 Exhibitor Badges NOT mailed out Pick up during move-in and show Show Office

24 Admission Passes Mailed out 2-3 weeks prior, 10 per 10x10 Invite customers, prospects, friends, family Social media giveaways Can leave at Will Call

25 Our Websites Exhibitor Kit is at the BOTTOM of the HOME PAGE

26 EXHIBIT SPACE DONT S

27 No sales are happening here!

28 Too much less is more!

29 Carpet does not cover booth space, table skirting is unprofessional

30 Needs Improvement

31 Should be in a 10x20 booth

32 How NOT to Exhibit Don t overstaff your booth Don t text or talk on phone Don t hold a buffet in your booth Don t go MIA Don t stalk attendees in the aisles Don t complain Don t treat the show like a vacation from the office

33 Texting, reading, tablecloth

34 Exhibit Space Do s

35 Carpet or Flooring is required in all booths Before You Get There

36 Excellent signage, warm and inviting Before You Get There

37 Amazing what you can do with 100 square feet! Before You Get There

38 10x10 in line booth Before You Get There

39 10x20 Booth

40 Literature and Giveaways - should be strategically planned Neatness Counts Before You Get There

41 For Complete Info Visit the EXHIBITOR KIT section of our website and click on EXHIBITOR MANUAL! Move-In/Move-Out Show Hours Order Forms Parking Info And More!

42 We are here to help! Ask us and tell us!

43 How to Set Up Your Exhibitor Listing Eva Ladocha

44 What is an Exhibitor Listing? Your website within our website One of the most visited sections of our website Searchable by name, category, and new exhibitors Your Listing Category is what goes in the printed Show Guide!

45 Benefits of Creating your Company Listing Visibility and Increased Sales: Promote your company, store and products on our website Promote show specials, new products, store openings and business updates If you renew again for 2019 your listing will not be taken down Consumers can contact you through a search function and form Get quote requests directly from your listing, respond to questions and build relationships Most importantly: Your chosen listing category is what goes in our printed Show Guide!

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47 Tips to get the most out of your listing: Enter a full description of your company Use as many keywords as possible Select the category that best represents your company Include your booth number Add your logo, website and address of your store Offer a show special or discount Follow up with requests

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50 Marketing Solutions Chiara Renella-Brooks

51 Three Product Groups To Support Your Business Custom Printing Exhibit Display & Signage Campaigns/Direct Mail Sales Material Show Signage Branded Content Attendee Lists Marketing Social Media Websites SEO/SEM Geo-fencing Digital Branded Content Targeted Banner Ads Video Pre-Roll YouTube Sales & Training Lead Management Lead Forms, Lead Input and Verification Sales Calls Lead Warming Sales Scripts

52 Need a booth? We can help! You have 3 seconds to capture your customer s attention. 3-piece Exhibit Display: 1 - Back Panel with frame 1 - Podium Banner Wrap 1 - Narrow Banner with Base Includes design, 2 Display Lights, storage container $1, Investment

53 Feature Product: Geo-Fencing Event Targeting Serve your company s digital ad to our show attendees Geo-Fence the show venue Geo-fence your competition or where your customers shop Geo-fence targeted zip codes and neighborhoods reach customers where your product or accessories are hitting a desired consumer with the appropriate household income What can you expect? Estimated Impressions - 100, ,000 and an Estimated 100+ click-thrus to your website for participating in this campaign. $1, /month investment

54 Facebook Advertising Why advertise on Facebook? Average time per visit is 20 minutes! FREE brand awareness. Paying for Likes, Comments, Shares, and Clicks to your website/facebook page. Different types of ads: Video, Pages Likes, Events & your specific demographic! A Facebook Custom Audience is a highly effective ad targeting option that lets advertisers find their existing audiences among people who are on Facebook. Two types of Custom Audiences we support: Customer List s or phone numbers Website traffic via a Facebook pixel How do we do this? We combine: Your consumer database The show s On-line Ticket Buyer database The consumer database for the show All of this targeting show attendees allowing you to extend show offers, expand your reach and increase brand awareness after the show! Facebook Custom Audience Advertising $1,450.00/month

55 WE DELIVER RESULTS We have been delivering your customers to our shows... Now let us drive them to your business.

56 Special Announcement: Downtown Show Move-In has changed! We are implementing a move-in schedule. Please pick up a copy or visit the Exhibitor Kit on our website for details. Your participation is KEY to making improvements to the move-in process. Please follow the schedule and share with your team!

57 Please complete your survey and turn it in before you depart today! THANK YOU FOR JOINING US! - Chiara, Erin, Eva, Stacey, MaryAnn, & Taylor

58 Prizes!

59 Thank you for attending today! See you at the shows!