Understanding Usage Statistics and Its Implications on Collection Management

Transcription

1 Understanding Usage Statistics and Its Implications on Collection Management Jaslyn Tan Marketing Manager (Subscriptions) John Wiley & Sons (Asia) Pte Ltd

2 Discussion Point What is Usage Statistics? Does Usage Statistics Report make sense? What Usage Statistics Report tell us? Measurement Implications Future Trend

3 What Usage Statistics Report Tell Us? Usage by Months Top Access Journals Format (HTML/PDF) Access Denied Journals Abstract vs Articles Search vs TOC

4 Usage Statistics: Does it make sense? Journal Jan Feb Mar Apr May June Total Full Text Access A B C

5 Usage Statistics: Does it make sense? No! Understand the intent of the users and analyze usage statistics intelligently and consistently!

6 What Usage Statistics Report Tell Us? Cost Implications - Assess the values of different online products and services Usage by Months Top Access Journals Support Collection Development Format (HTML/PDF) Access Denied Journals Users Behavior Abstract vs Articles Search vs TOC Plan Infrastructure

7 Usage Trend Usage by Months VS Comparison Study F u ll Thousands T e x t A c c e s s Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Cost Implications (prognosis) High Usage = Reduce Cost Per Access Months

8 Top Access Journals Must Have Users Needs Contents? Cost Per Access Purchasing Decision

9 Access Denied Journals Chemistry Engineering What are the reasons for Access Denied? Access problem? IP addresses issue? Titles required by researchers but not subscribed by library? Users Needs

10 User Behavior Article Delivery Method Users Behavior - HTML versus PDF HTML 2% PDF 98% Are your users using the networked resources like a photocopier or for browsing and knowledge discovery? Are they printing the articles on demand? Users prefer to read HTML from the screen but PDF format when they print. Users Behavior - Articles Delivery Method

11 User Behavior - Navigation Users Behavior - Navigation Searches 20% Abstract 12% TOCs 80% Articles 88%

12 User Behavior ArticleSelect vs PPV Pay Per View 9% Does your users utilize ArticleSelect Tokens to access journal titles that your institution did not subscribe? Articles Select 91% Does your users use their own money to pay for Pay Per View article from their own pocket? Users Needs

13 How to Use Usage Statistics Report? Support Collection Management Assess The Values Of Different Online Products And Services Decision Making in Titles Acquisition and Renewals Efficient Budget Allocation To Plan Infrastructure Understanding User Behavior

14 Improve Collection Management High Usage Low Price High Usage High Price Usage Low Usage Low Price Low Usage High Price Not all?? Usage are Equal! Price

15 Usage Growth by Subject Area Millions Time Spent Reading and the Number of Articles Read Varies Considerably Across Subject Disciplines Life/Medical Chemistry Business, Finance, Management Psychology Engineering Other

16 Results from various information studies Chemists are heavy users of journals, with 93.6% of citation studies from chemical source journals. (C.H.Brown, 1965) Scientists read approximately 130 articles per year. Medical researchers reading the most articles with 322 articles per year. Chemists read an average of 276 articles per year. Physicists read an average of 204 articles per year. Engineers read the least with an average of 72 articles per year. (Sources from the studies from 1997 through 2001 by Carol Tenopir and Donald W. King)

17 Implications of Usage Statistics Librarians Compare usage statistics from different publishers. Make better informed purchasing decisions. Plan infrastructure more effectively. Publishers and Intermediaries Provide data to customers in a format they want. Compare the relative usage of different delivery channels to serve end users better. Aggregate data for a customer that is using multiple delivery channels. Learn more about genuine usage patterns.

18 Comparison Studies with Diff. Publishers Consistent Comparison of Usage Statistics with Different Publishers is made possible with the launch of: Counting Online Usage of NeTworked Electronic Resources

19 Comparison Studies with Diff. Publishers COUNTER (Counting Online Usage of Networked Electronic Resources) launched in March An international initiative designed to serve librarians, publishers and intermediaries by facilitating the recording and exchange of online usage statistics. Released Code of Practice that provides guidance on data elements to be measured, definitions of these data elements, usage report content and formats, as well as on data processing. Develop acceptable, global standards for measuring online usage.

20 Measurement of Usage Statistics COUNTER Code of Practice Definition of Terms Used in Usage Statistics Report Data Processing and Auditing by approved 3 rd Party Only intended usage should be recorded and all requests that are not intended by the users should be removed. All double clicks on an http link within 10 seconds of each other will be counted as only one request. Where a PDF is involved, this filter is set at 30 seconds, due to the longer time it takes to render a PDF. WILEY is a member of COUNTER

21 Future Role of Librarians Collaboration between librarians and publishers to understand the needs of their users and provide customized solutions. Marketing Library Services to justify existence and budget allocation. Systematically collected valuable information to make decision on journal acquisition and renewals. Need to be more technically trained.

22 Future Trend Work with Publishers to Organize Training for End Users. Usage Reporting and Analysis Tools Understand Users Behavior to meet their needs and provide better services. Market Library Services Link WIS (publisher website) with their institution logo and text that tell users that online access is being provided by library. Increase your visibility with end users and help counter that everything is free on the internet mentality.

23 Conclusion Publishers and Librarians share the same goal in justifying our existence by meeting the needs of the end users through efficient e-content management and providing customized solutions.

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