The Growth Masters. An annual curriculum on revenue growth. Alex Goldfayn

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1 The Growth Masters An annual curriculum on revenue growth Alex Goldfayn The singular year-long learning program for owners and executive leaders on rapid revenue growth through fast, simple, no-cost techniques.

2 The Growth Masters Alex Goldfayn A Note From Alex I wanted to take a moment to thank you for considering the Growth Masters program for you and your top leadership group. This is a singular year-long curriculum focused, to exclusion of nearly all else, on your revenue growth. We ll have three powerful days of learning throughout the year, held three to four months apart. I ll lead them personally. In between, I ll conduct four live webinars. Everything will stream live, so you can immerse yourself in the material if you can t make it to the in-person classes. Further, all recordings will be available for unlimited review via a private, password protected member site. I ve put this program together as a low-cost, high-powered way for you to learn, and to apply revenue growth principles to your company. Revenue growth requires behavior change, and one workshop is not enough. First, you have to understand and internalize this incredibly important mindset shift: you dramatically improve lives and companies. You owe it to people to tell them boldly, systematically about how you can help them. They deserve to know about your value, and to enjoy the payoff. Next, you must master just a few of the marketing behaviors necessary to grow your sales. I ll lay these out in detail during our program. And finally, simply, you need to take action. So much marketing and revenue! dies at the dirty hands of distraction and inactivity. In the Growth Masters Program, we will conquer the need for perfection, procrastination, and over-analysis once and for all. If you can give me 15 minutes per day (or, often, much less!) I ll hand you a proven system for growing your revenue. So join me for the Growth Masters an incredibly powerful year of learning, development, and revenue growth. You have a dream. Let s attain it together! Warmest regards, Alex Goldfayn CEO, Evangelist Marketing Institute I ve been part of other presentations by Alex, and have subscribed to his video series. Today s workshop continues to reinforce how simple marketing should be, yet we allow obstacles to get in the way. Alex teaches real action items that anyone can implement and practice. Stan Klarenbeck, Senior Vice President, Versateq

3 The day moved quickly, and was absolutely worth it. I have a ton of ideas about what I d like to implement. Alex is great. And it was a wonderful group of attendees too! Barbara O Conner, Executive Director, SmithBucklin I enjoyed the content and style of the presentation, as well as the open invitation to participate in the discussion. The material was relevant and to-the-point. The real value in this experience is the fact that we can start this work right now! Karl Heerdegen, CEO, The Northstar Group It was very good and went into greater detail than what I had heard from Alex at his speech at [my association]. I no feel committed to the 15-Minutes-Per-Day marketing plan! We came away from the seminars with a much more positive viewpoint of our own company and with a determination to move beyond our comfort level we had grown accustomed to. We recently acquired a competitor that can grow our company by 50%. Thank you for the push that we needed. Tim Koenigs, President, Koenigs ProSource, Inc. Alex has an incredible ability to present marketing in a simple and logical way. It becomes easy to understand! He s logical, and he shows us the way ahead. Exceptional presentation, well worth our international travel to attend! Dr. Mario Lemay, founder, Simplify The small group setting made it more comfortable. Alex related common sense knowledge in such a way as to create Ah-Ha! moments for me. These realizations can be readily and easily implemented! Marla Calico, COO, International Association of Fairs and Exposition

4 The Growth Masters Annual Curriculum Welcome to the singular, year-long learning program for owners and executive leaders on rapid revenue growth through fast, simple, no-cost techniques. Engineered for entrepreneurs and executives, by revenue growth consultant and advisor Alex Goldfayn, this program is designed to: Grow your business Help you secure your family s financial future ensure your children thrive! Ensure your legacy is profound, clear and meaningful Immerse you into a community of peers and colleagues running similar-sized businesses, dealing with similar issues Provide you access to world-class business learning events Increase your ROI on nearly every investment in your firm. Because our work focuses, like a laser, on growing your firm, you ll get a greater return on every dollar you spend on your business. Here are just some of the business improvements we ll work on: We ll focus like a laser on fast revenue growth Rapidly increase your number of customers or members Increase your revenue per customer Fill your pipeline with prospects Quickly and easily identify and add leads to your funnel Communicate about your organization in a powerful, compelling, consistent, systematic way Shift your thinking (and language!) from focusing on your products and services to focusing on your value to customers Arm you with two dozen no-cost marketing tools and techniques to grow your organization Orient you towards simple, fast marketing action that takes no more than 15 minutes per day We re building habits. We re changing behaviors. In 15 minutes per day. Here s how it works: The core of the program is three live, powerful and exclusive full-day Growth Masters Gatherings. These will be streamed live and available to all registrants. In between the conferences, we ll have four live webinars, reviewing material, sharing experiences, and engaging in valuable Q-and-A. Live sessions and webinars will be recorded available to you on a private membership site for unlimited review as long as you are a member. Each month, I ll send you material and guidance and for mindset, marketing, and action changes. This material is created exclusively for Growth Masters members. We ll interact with each other daily on a private board on on my Growth Forum, a private online discussion forum focused on revenue growth. You ll go through this program with peers and colleagues, who will become trusted advisors, friends, and partners in growth. I enjoyed the entire session. I enjoyed getting the lists of activities and the marketing planner. It was invigorating to be in the audience. It helps to get me thinking creatively again! Tracey Byron, Marketing Director ICCP

5 The Growth Masters FAQ Who is the Growth Masters Program For? The Growth Masters rapid revenue growth curriculum is designed for owners of closely-held businesses. It is also geared towards the key leadership at these companies, including your general managers, vice presidents, and heads of sales and customer service teams. How long does the Growth Masters run? You re signing up for a full year of powerful learning and development. How is Growth Masters structured? The core of the experience is made up of three full-day sessions occurring approximately every three to four months. In between, we ll have four live webinars focused on the tools and actions required for rapid revenue growth. Monthly, you ll receive materials by aimed at moving you to new action. Where will the workshops be? Initially, in Chicago, which is convenient to travel to and offers unlimited options for entertainment, dining, culture, shopping, and diversions. Eventually, we ll probably do them in different locations as well. What if I can t make it live? No problem. The three workshops will stream live, and everyone will receive the private links in advance. Further, the workshops and the webinars will be recorded and available to you on a private passwordprotected Web site. You can access these on an unlimited basis throughout the entire year of your program. Is there a money-back guarantee? Sure. But to be fair, the cancelation window is immediately after the first workshop. If, at the end of that first session, you decide this program is not for you, just let us know (that day!) and we ll refund your full investment within 24 hours. What else can my investment be applied to? Glad you asked! If you decide to work with Alex to apply the Growth Masters principles to your organization, you may apply your FULL investment (for all of the people attending from your company) towards the cost of the project. Which means your money actually doubles in value immediately. Where else can you get that kind of return? Who will lead the workshops and webinars? Alex Goldfayn, personally. No substitutes. You re paying for the best revenue growth expert there is, and you will get his personal instruction and attention. How are you able to do so much for so little investment? The goal is to help as many people as possible, as quickly as possible, for as little cost as possible. This program will fill up quickly, so don t delay in reserving your seat. Because Alex runs this program personally, time is limited, as is the space. Is phone and access to Alex included? No. In fact, in an effort to help as many people as possible at such low prices, Alex has phased out standalone one-on-one coaching programs altogether. Proactive, personal phone and access to Alex is available for private growth project clients only. That said, Alex loves a good conversation, and will be happy to catch up and speak with you personally at any time! For more FAQ please visit

6 Alex s approach to marketing is simple and noncomplicated. He gives you the confidence to know that if you utilize his techniques, you will grow your business! I appreciated the permission to not be afraid to market, and the reminder to not wait until it s perfect. I learned that there are three types of mailing: one-on-one, entire list, and smaller groups from the list. As Alex said, marketing is sending value and help, not selling! Laura Rudzinski, Executive Director, National Institute of Pension Administrators This was a tremendous experience an very affirming on what I need to make time to do. Simple and effective! Alex offers persuasive and compelling reasons to change sledlimiting mindsets. Sue Alexander Director of Education, International Society for Clinical Densitometry Alex L. Goldfayn Evangelist Marketing Institute LLC PO Box 7407 Buffalo Grove, IL Phone: technologytailor.com