Association of Women's Health, Obstetric & Neonatal Nurses

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1 Association of Women's Health, Obstetric & Neonatal Nurses Media Guide Promote Your Products and Services to Leaders in Obstetrics, Women's Health and Neonatal Care! AWHONN Supplier Marketplace AWHONN Website Advertising FOR MORE INFORMATION, PLEASE CONTACT: Robyn Mourant Project Leader (800) ext.4324

2 About AWHONN AWHONN is recognized as the leading nursing authority for obstetrics, neonatal and women's health nursing. Our members spend approximately $9 million on products and services annually 65 percent of AWHONN members make or influence purchasing decisions throughout their organization. 98 percent of all U.S. births occur in hospitals and birthing centers where AWHONN nurses are the clinical leaders & bedside caregivers of childbearing families. About Our Members AWONN's mission is to promote the health of women and newborns. Our members represent the interests of more than 350,000 nurses that work in a wide variety of roles including: Nurses Executives Nurse Practitioners Labor and Delivery Nurses Women's Health Nurses Managers and Administrators Researchers Certified Nurse-Midwives Advance Practice RN's Neonatal and NICU Nurses Staff Nurses Instructors Don't miss your chance to reach leaders in obstetrics, women's health and neonatal care! Contact your Naylor account executive today! AWHONN Website Advertising AWHONN website is the go-to resource for leaders in obstetrics, neonatal and women's health. Offering the latest news and information about what AWHONN has to offer their members throughout the year. AWHONN Supplier Marketplace AWHONN's Supplier Marketplace is an effective way for AWHONN's members to look for products and services that they need for their occupation Marketing Questionnaire

3 AWHONN WEBSITE Advertising on the AWHONN Website Advertising on the AWHONN website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors log on to the AWHONN website to learn about upcoming association events, discover ways to maximize their AWHONN membership, search the AWHONN Supplier Marketplace. Advertising on AWHONN offers several costeffective opportunities to position your company as a leader in front of an influential group of women's health professionals. Features of AWHONN website advertising: Directs visitors to the landing page of your choice to expedite purchases Year-round visibility reinforces brand recognition Allows dynamic, time-sensitive promotion On average, AWHONN-website receives: More than 32,800 unique visitors per month More than 67,100 visits per month More than 264,600 page views per month *Traffic numbers from 12/1/2016 to 12/1/2017 Leaderboard (728 x 90 pixels) $8,500 Appear on every page of AWHONN.org four advertisers will rotate in this position. Custom Square (240 x 240 pixels) and Bottom Leaderboard Package $7,000 This ad displays on the home page and selected popular sub-pages AWHONN.org. Four advertisers will rotate. Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

4 PREMIER LISTINGS VERSUS BASIC LISTINGS Premier Listing includes: Premium Placement Above Basic Listings Full-Color Company Logo Company Name Company Contacts - Up to five with separate title, and phone number for each person Full Mailing Address Phone Number Fax Number Active Web link Active Active Facebook, Twitter and LinkedIn links Forward to a Friend Capability Product/Service Category Listings - Includes five categories of your choice - Additional categories available for $50 each Extended Company Profile Full-Color Product/Service Image Extended Product/Service Description Google TM Map It! Google TM Site Search Request for Information Feature Request for Proposal Enabled Basic Listing includes: Company Name Company Contact - Limited to one person Full Mailing Address Phone Number Fax Number Active Product/Service Category Listing - Limited to one category - Assigned by association Upgrade Opportunities: Category sponsorship Add a video to your listing

5 PREMIER LISTING CATEGORIES Our AWHONN Supplier Marketplace allows visitors to locate your business quickly and easily. Your Premier Listing will appear under the categories of your choice, ensuring that your company is seen by those in the market for your products and services. Five free categories are included with your Premier Listing, and additional categories are only $50 each. Bold terms are for grouping purposes only and are not available for selection. Business Services Consulting Services Facility Management Systems Insurance Laboratory/Pathology Mortuary Products & Services Staffing Education Books & Journals Certification Consumer Education Continuing Education Lactation Consulting/Education Nursing Education - Graduate Programs Nursing Education - Undergraduate Programs Patient Education Simulators Staff Training Equipment/Supplies Air and Vacuum Systems Basin Sets Beds Birthing L&D Supplies Blanket Warmers Catherization Products Furniture L&D Equipment L&D Mirrors Lighting Medical Architectural Products Medical Devices Monitoring Devices Patient Security Products Patient Transfer Pharmaceuticals Surgical Supplies Information Technology Communication Systems Data Management Systems EMR Systems Perinatal/Neonatal Adoption Services Bereavement Breastfeeding Products Fetal Monitors Infant Bedding Infant Nutritional Products & Supplies Infant Supplies Infant Warmers/Incubators Infection Control Products Maternal Comfort/Hygiene Supplies Newborn Screening Products Women's Health Consumer Products Contraceptive Products Feminine & Personal Hygiene Products Healthcare Services Infection Control Products & Information Nutritional Products & Information Five (5) free categories with any Premier Listing. Additional listings are $50 each. No limit. Additional Categories X $50 = $ Initial: Date:

6 The purchase of any AWHONN Supplier Marketplace display ad comes with a COMPLIMENTARY Premier Listing a $495 value! Premier Listing Package $495 Premier Listings are designed to offer heightened visibility within AWHONN Supplier Marketplace. Premier Listings appear on a first-reserved, first-listed basis on top of all basic listings, ensuring they are seen first. Premier Listings contain all basic information, including company name, address, phone and fax. Includes five (5) product/service category listings of your choice. Additional category listings are $50 each. Premier Listing additional features: Full-color company logo Active website, Facebook, Twitter and LinkedIn links, address and up to five detailed contacts Extended company profile and products and services listing Full-color product image and description can be hyperlinked to any Web page of your choice Google Map It! displays a Google map of your business location Google site search allows users to search your company website directly from your Premier Listing Request for information generates a form through which users can contact a designated representative from your business directly Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

7 ABOUT THE AWHONN SUPPLIER MARKETPLACE - AWHONN.OFFICIALBUYERSGUIDE.NET The AWHONN Supplier Marketplace Online Buyers Guide is a user-friendly forum designed to bring suppliers and end-users together. Available whenever you need it, AWHONN Supplier Marketplace makes it easy to locate products and professional services geared to the women's health industry. A Reference at Your Fingertips: Cross-promoted in other AWHONN communication pieces Optimized to drive traffic from search engines and the AWHONN home page Efficient browsing with fewer clicks Users can set the Buyers' Guide as their default browser, bringing them to your listing Directs visitors to a landing page to learn more about your business Google integration returns richer results Consumers come to you when they are ready to buy Customized listing and enhanced content The purchase of any AWHONN Supplier Marketplace display ad comes with a COMPLIMENTARY Premier Listing a $495 value! Curtain Ad EXCLUSIVE POSITION $3,500 Display your business uniquely on every page of the AWHONN Supplier Marketplace and showcase your company at the top of every page with a call to action. Viewers click and expand the ad to view your full message. Banner Package (Run of Site) $3,250 No matter what page of the AWHONN Supplier Marketplace visitors click on, your message will be prominently displayed! Your ad will be displayed on both Leaderboards, as well as in the Rectangle Ad position. Run of site max of 7 companies rotating. Featured Companies (Run of Site) $2,250 The Featured Companies allows 7 companies to catch attention and are located in the right column of the home page. Category Rectangle $1,500 Category Rectangles appear in the 3rd rectangle position in the right column of the category(ies) of your choice and on all related sub-category pages, ensuring your message impacts those in the market for your specific products and services. Two advertisers maximum rotate per position. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

8 The purchase of any AWHONN Supplier Marketplace display ad comes with a COMPLIMENTARY Premier Listing a $495 value! Premier Listing Package $495 Premier Listings are designed to offer heightened visibility within AWHONN Supplier Marketplace. Premier Listings appear on a first-reserved, first-listed basis on top of all basic listings, ensuring they are seen first. Premier Listings contain all basic information. Includes five (5) product/service category listings of your choice. Additional category listings are $50 each. Premier Listing additional features: Full-color company logo Active website, social media links, address and up to five contacts Extended company profile and products and services listing Full-color product image and description linked to your website Google map of your business location Google site search: to search your website from your Premier Listing Request for information: a contact form to reach a representative from your business MAXIMIZE THE IMPACT OF YOUR PREMIER LISTING WITH THESE UPGRADES Guaranteed Position For companies that want to ensure top visibility in their category, we offer guaranteed placement above your competitors. When visitors click on a product/service category on the home page of the AWHONN Supplier Marketplace, your company is the first that they see. Includes Premier Listing upgrade. Category Sponsor #1 $995 Category Sponsor #2 $895 Category Sponsor #3 $795 Video Upgrade Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes. Upgrade $200 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

9 ONLINE SPECIFICATIONS ONLINE BUYERS GUIDE Curtain Ad Two files required, collapsed leaderboard and expanded billboard image Right 200px of leaderboard should have a call to action for viewers to click so the ad expands. Ad will size down on smaller devices. Ad copy should not have a large amount of text. Leaderboard : 954 x 75 pixels Billboard : 954 x 300 pixels Creative accepted : JPG only (no animation) Third Party Tags: Not Accepted. However URL click trackers are acceptable Leaderboard 728 x 90 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB AWHONN Acceptable Advertising Guidelines Within the framework of AWHONN s advertising guidelines, acceptable potential advertising shall respect and be sensitive to the reputation of AWHONN. Acceptable advertising may NOT include the following: Advertising for artificial infant nutrition, including infant formula Advertising for products under restrictive action, including a warning letter or recall letter from the FDA or any other regulatory body Advertising for products that have been proven to be seriously harmful to health, including alcohol, tobacco, firearms and products or services of poor taste, such as gambling or sexuality outside of the bounds of those products or services that are therapeutic in nature or application Advertising that is offensive, bias or discriminatory in content, text or imagery Featured Companies (Logo & Text) 120 x 60 pixels for rectangular or wider logos 120 x 120 pixels for taller logos JPG, GIF or Flash/SWF* accepted Max file size 100 KB Max word count: 30 words Rectangle 300 x 250 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Product Showcase 175 x 120 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Includes one graphic and one line of text Premier Listing Video Upgrade Runtime: 5 Minutes Maximum AVI, MOV, MP4, MPG, QT, RM, SWF or WMV accepted. 400 x 300 pixels