Unit 4: Economics Topic B: Consumerism

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1 Unit 4: Economics 1

2 OUTCOMES: 1) What are the indicators of quality of life? 2) How does individual consumer behavior impact quality of life (e.g., environmental issues)? Pg ) How does marketing impact consumerism? Pg ) How does consumerism provide opportunities for and limitations on impacting quality of life? Pg ) How is consumerism used as a power of a collective (e.g., boycotts)? Pg ) To what extent do perspectives regarding consumerism, economic growth and quality of life differ regionally in North America? Pg 261 2

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9 Analyzing Advertising Techniques used in Advertising: Bandwagon Effect Encourages you to buy a product or service because everyone else is Emotional Appeal Uses strong emotional language that connects with your fears and desires Glittering Generalities Relates the product or service to words or images that promise everything, but deliver little or nothing Plain Folks Appeal Relates a product or service to the experience of ordinary folks Testimonials Uses celebrities or experts to speak for a product Scientific Appeal Uses statistics or scientific data to persuade consumers to buy a product or service Analyzing Ads by Pitch Magic Motherhood Popularity Peer Pressure Rebellion Sex Appeal Escape Fatherhood Security Low fat/thinness Desire to be fit Desire to appear younger Beauty Analyze 3 adds: 1) Did you know the product before you saw this ad? YES NO 2) What is the product or service the ad is advertising? 3) What is the pitch? 4) Who is the intended audience? What are the clues? 5) How is the message constructed? (Look for symbols, slogans, use of color and other designs. How do they convey underlying values or meaning?) 6) How does the content represent the subject? (Do you detect bias or stereotyping? Are events portrayed positively or negatively? Is the message realistic or sensational? Are the ad s facts and arguments logical? Are the claims it makes believable?) 7) What advertising techniques are used? 8) How do they put different techniques to work in the way they choose words and visuals? 9) How do these techniques influence consumer behavior? 10) Is there a slogan or a catchy phrase? If so what is it? 9

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13 SOCIAL STUDIES 9 MODULE 4: SECTION 2: LESSON 2 Consumerism and Quality of Life Create a political cartoon or written response that represents your own ideas about consumerism influencing your quality of life. Creating political cartoons requires you to use your imagination and sense of humour to present your point of view. Follow the steps to help you create your own political cartoon. If you are completing a written response, answer each question and include your answers with your written response. You may contact your teacher at anytime if you have difficulty with this assignment. Step 1 Before you draw your cartoon, decide on the issue about consumerism influencing your quality of life that you want to present to your audience. Step 2 What message do you want to communicate to your audience? What would be the opposite point of view? How might you include humour in your cartoon? Decide on the visual devices you will use. For example, the following should be considered: Caricatures are used to deliberately exaggerate a person s distinguishing features; e.g., a large nose or big forehead are both distinguishing features. A simple setting provides geographic reference. Symbols are used to help the reader understand the cartoon; for example, a maple leaf or beaver symbolizes Canada, a dove means peace, a hawk may mean war. Size is exaggerated. Dark shades are negative as opposed to light shades. Captions, balloon comments, or dialogue give the message. Provide a title if a caption is not used. Keep the cartoon simple so your audience understands your message. 13

14 Step 3 Once you have considered the components of your cartoon, you can complete your drawing. Your cartoon may be drawn by hand or completed digitally. You may print off a copy of this assignment and draw your cartoon in the box below. It may be a line drawing in black or in coloured ink to stand out. Caption: As an alternative, you may complete a written response. Be specific as you explain all the devices and images that you would use in a cartoon. Step 4 Write a one-paragraph summary of your cartoon explaining the details of your cartoon. Answer: 14

15 You will be graded according to the following scoring criteria. When you have completed this assignment, submit this assignment, your Consumerism and Quality of Life Political Cartoon or written response, and your scoring criteria to your teacher for assessment. Save a copy of this assignment to your Portfolio. Scoring Criteria: Consumerism and Quality of Life 15 marks Your cartoon... 5 Excellent 4 Proficient 3 Satisfactory 2 Limited 1 Poor Interpretation (5 marks) shows an insightful and accurate understanding of the topic shows a clear understanding of the topic shows an acceptable understanding of the topic shows an inadequate understanding of topic shows little understanding of topic Communication (10 marks) is engaging, and makes highly effective use of the political cartoon medium is convincing and makes effective use of the political cartoon medium (with few errors) is conventional and makes satisfactory use of the political cartoon medium (Minor errors do not interfere with your message.) is weak and makes limited use of the political cartoon medium (Major errors get in the way of your message.) is unclear and makes ineffective use of the political cartoon medium (Many errors obstruct your message.) 15

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20 SOCIAL STUDIES 9 Regions and Consumerism Consider what you know about differences of wages and GDP per capita. Analyze the GDP per capita in North America map on page 261 of your textbook. 1. To what extent might Canada, the United States, and Mexico have different perspectives on consumerism and quality of life? Answer: 2. How might the different economic perspectives of these countries affect the economy of their region and the other regions? Answer: Scoring Criteria: Regions and Consumerism Regions and Consumerism Excellent Satisfactory Limited I have provided a thorough review of regions and consumerism and have answered all of the questions. I have provided a review of regions and consumerism and have answered some of the questions. I do not understand the regions and consumerism and I have not answered all of the questions. I need to seek help from my teacher. 20

21 Marketing Project Have you ever thought about how much influence advertising has on the decisions you make as a consumer? Advertising is not just seen on television commercials and on billboards it s everywhere. Today, you will find advertising at sports events, on buses, in public washroom stalls, online and even on park benches! In mixed and market economies, marketers create demand: they encourage you to buy products even if you don t need them. YOUR TASK: Create a product or service that is NOT a necessity. You are a marketing team of 2 or 3. You must give the public a good reason to want to buy your product or service. You must: Include a photo or drawing to illustrate your product/service OR have a physical representation of your product Present a reason why your product/service is a Must Buy Have a caption; this could be in the form of a jingle or a play-on-words Use one or more of the following: (page 255 for more detail) o Bandwagon Effect o Emotional Appeal o Glittering Generalities o Plain Folk Appeal o Testimonials o Scientific Appeal YOU WILL BE PITCHING YOUR IDEA TO THE CLASS! Presentation date: Evaluation: Creativity 5 Visual presentation 5 Rational for product/service 5 Use of advertising techniques 5 21