The future is now. Your network of the future has arrived.

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1 The future is nw. Yur netwrk f the future has arrived.

2 Clud has fundamentally changed the way we think f sftware delivery and data strage. w, new technlgy is beginning t d the same fr the netwrk. Tday s netwrks are cllectins f bxes that can ften hinder rather than help the business. Changing netwrk cnfiguratins and parameters in line with business needs can be slw, expensive and cmplicated, exactly the ppsite f what businesses need t cmpete harder and react faster than ever befre. In the very near future, netwrks will be viewed as a service, and everything will be virtualized and delivered remtely. eed mre security at a specific site Frget rdering new hardware. Yu culd simply lg nt a prtal and request it almst real-time. T help prvide a glimpse int the future, in actin tday, we ve cmpiled three examples f just hw innvative cmpanies can becme by leveraging netwrk f the future technlgies and architecture. It sunds exciting. After all, wh wuld want a netwrk f the past But what des it mean Tday, the wrld is evlving at expnential pace, aided by cntinuus advancements in technlgy. This is translating t prfund new ways f thinking and perating, bth in terms f hw we run ur businesses, and hw we run ur business infrastructure. In the very near future, netwrks will be viewed as a service, and everything will be virtualized and delivered remtely. The future is nw. ^ ^ F G 9 K < & G Q x # < & G Q x s K & h ß J l 9 ß J l 9 K

3 O T E. A man walks int a bar Well actually, he walks int his htel rm and switches n the TV sitting abve the mini bar. The TV mst likely relies n a set tp bx which is relatively expensive. It s nt particularly smart and has t be cnfigured manually when it s first installed. It prvides access t a limited number f lcal and internatinal channels (which vary frm cuntry t cuntry) and mst likely sme pay-per-view cntent and basic htel infrmatin. Internatinal htel chains invest ften heavily t ensure a unifrm guest experience arund the wrld, yet in-rm entertainment can vary dramatically. w imagine the type f experience prvided by a htel running a netwrk f the future. The guest turns n the TV and is presented with a list f quality channels that are standardized acrss the htel chain. The cntent presented is persnalized based n the guest s prir behavir, linked t their lyalty card number. As a result, the guest can watch their shw n matter where in the wrld they ve travelled. The lyalty card als prvides the htel with the insight that their regular guest rarely eats in the htel restaurants, s they presented the guest with a special discunt ffer which can als be pushed t their smartphne if they bk dinner n the spt via the TV remte. tels culd standardize their guests experience acrss different cuntries, while enabling upsell pprtunities autmatically, withut the need fr human interventin. The htel culd als jettisn the set tp bxes cmpletely, delivering cntent direct-t-rms via SD-WA. uge ptential cst savings culd be made by eliminating the need fr a device t be purchased and installed in each and every rm. Via SD-WA, the cntent culd be delivered easily and cheaply using whatever cnnectins are available at the htel s lcatin, including public internet. The benefits dn t stp there. Sftware Defined etwrking (SD) can be used t cnfigure multiple devices autmatically instead f having t wrk n ne bx at a time, dramatically reducing the time it takes t set up a new htel. SD culd enable the htel t increase the number f new sites its IT team culd cnfigure frm site per mnth t sites every week.

4 . Mney in the bank BAK We may have nline banking, phne banking and ATMs, but bank branches themselves haven t changed much in decades. Yet, as gvernments and central banks increase regulatin and prfit margins are squeezed, large branch netwrks increasingly stand ut as huge and hard t justify against their cst base. SD-WA can prvide part f the slutin. Strict data plicies mean that bank branches usually have a cstly MPS cnnectin, with a secnd cnnectin fr redundant backup. SD-WA can cntrl csts by allwing the bank t use the backup as well, in additin t integrating public internet and ther cnnectins fr nn-critical traffic. But that s just the beginning. Des data fr retail custmers really need t be delivered as quickly as that f institutinal investrs SD allws the bank t assign different pririties t different data, delivering mre imprtant infrmatin mre quickly withut cmprmising n security. Is all data really created equal SD allws the business t assign different pririties t different data. Then cnsider the branches themselves. Occupying cstly real estate and staffed by emplyees wh may sit idle during quiet perids, branches can be enrmusly expensive. Phne banking can circumvent this by situating emplyees in lwer cst areas ften nt even in the same cuntry but there are limits t what can be dne. Fr example, yu can t hand ver a cheque, sign a frm r cllect freign currency by phne. By prviding fast, cheap, secure and flexible cnnectins, netwrks f the future pen up an enrmus range f new pssibilities. Branches culd hst vide kisks allwing custmers t speak t a staff member in the existing call center. The technlgy culd als be intrduced int a bank s existing ATM netwrk. In fact, it s pssible t reduce the number f fixed branches by intrducing mbile branches that culd help reduce r eliminate rental csts altgether. By mving staff ut f branches where they can nly serve a limited gegraphical area and int call centers where they ptentially help many mre peple, they becme mre efficient and cst effective.

5 . Supercharged shpping Retailers face the same challenges as any ther multinatinal business. The type, cst and quality f cnnectins can vary dramatically frm cuntry t cuntry, while rganic grwth means that IT systems have ften evlved in a piecemeal fashin. Rather than acting as an enabler, yur netwrk culd put a brake n the business. Different cuntries may use different sftware, making cllabratin acrss brders difficult. Imagine a cmpany investing t imprve crss-gegraphy cllabratin by paying fr an expensive pint-t-pint cnnectin between tw design studis t enable the sharing f enrmus image files, but nt including design studis in ther parts f the wrld. They ve nly partially achieved their bjective. w let s lk at the netwrk f the future. A new site can be set up using SD-WA, eliminating the reliance n a single vendr r single cnnectin. Public internet cnnectins and TE can be integrated with MPS, with a ruting layer built n the SD-WA t intelligently chse the best way t send data. Instead f paying Rather than acting as an enabler, yur netwrk culd put a brake n the business. fr an expensive pint-t-pint cnnectin between tw sites, which may sit idle much f the time, the netwrk can autmatically set up a VP t send imprtant data, then clse it dwn as sn as the transfer is cmplete. The time t pen new sites is als dramatically reduced. All that s needed is an internet cnnectin. It can be up and running in a matter f hurs, with MPS integrated as and when it s ready. The time t pen new sites is als dramatically reduced. It als eliminates much f the micrmanagement that used t be needed. Rather than an IT specialist visiting the site t cnfigure bxes, everything can be dne via an nline prtal. Cnsider the integratin f that MPS circuit the prtal can be used t set rules n which data r which applicatins use which cnnectin, enabling the mst efficient and cst effective use f the netwrk. Suddenly the netwrk mves frm a radblck t an enabler. Mst cnsumer businesses expect custmers with a query t dial a call center and wait in a hlding queue, r send an and wait fr a respnse. Sadly, many businesses have deemed setting up true mni-channel cmmunicatins n their traditinal netwrk t be t difficult and t expensive. It is n lnger true. SD-WA makes it simple and cst effective t integrate multiple frms f cmmunicatin int the existing cntact center. Custmers can use live chat, phne, vice ver IP, even WhatsApp, and be ruted t the first available call center agent. That ffers a radically different interactin and experience with custmers, and ne dictated by their needs, nt thse f the netwrk.

6 The building blcks ne f this is science fictin. The technlgy t d all these things exists tday. What s needed is the desire t start thinking f yur netwrk in bld, new, exciting ways. Tw fundamental building blcks f a netwrk f the future are SD and SD-WA. SD eliminates the need fr expensive hardware by virtualizing netwrk functins. Security, firewalls, netwrk behavir; it can all be implemented remtely using a web prtal. Simply request a new security layer and it will be applied in near real-time. SD-WA frees a business frm reliance n ne cnnectin r ne vendr. It enables yu t integrate multiple types f cnnectin int an intelligent netwrk easily and cst effectively and, as we reprted in ur recent The Future f Infrastructure reprt, it will accunt fr f netwrking spending by. SD-WA will accunt fr f netwrk spending by. SD SD-WA Implementing a netwrk f the future needs the right partner. The technlgy allws an enterprise t utsurce much f the heavy lifting when it cmes t setting up and running the netwrk, but it requires a partner with a glbal presence t take full advantage f its ptential. earn mre Cntact yur accunt manager abut ur cmplete prtfli f f SD slutins. Fr mre infrmatin visit veriznenterprise.cm

7 References. The Future f Infrastructure reprt, Verizn,. The Future f Infrastructure reprt, Verizn, veriznenterprise.cm Verizn. All Rights Reserved. The Verizn name and lg and all ther names, lgs, and slgans identifying Verizn s prducts and services are trademarks and service marks r registered trademarks and service marks f Verizn Trademark Services C r its affiliates in the United States and/r ther cuntries. All ther trademarks and service marks are the prperty f their respective wners. WP / May