The Professional Association Accelerating Service Management Careers itsmf Sponsorship Opportunities 2014

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1 The Professional Association Accelerating Service Management Careers itsmf Sponsorship Opportunities 2014 Conference 50 sessions 10 keynotes 8 workshops CIO leadership forum 40+ exhibitors 5 Industry Awards 70+ speakers HOT Topic Panels 5 streams ITSM trends to 2020 BYOD DevOps security & governance networking cloud mobility ITIL Online virtualisation case studies EDMs app social media service support metrics trade show media advertising publications webinars and more About the IT Service Management Forum Australia itsmf is the only independent and internationally recognised industry forum for IT Service Management professionals dedicated to promoting best practice and standards in the management and delivery of IT Services. itsmf provides an education forum to exchange views, share experiences and influence the continuous development of leading ITSM solutions. With 60 chapters globally representing 70,000+ members, itsmf provides a network of industry experts, information resources and events to deliver high quality consistent ITSM services for business, members and customers.

2 17 th National LEADit Conference As the leading IT Service Management event in Australia, LEADit 2014 is the only ITSM Conference with the global success and profile to attract quality delegates, speakers and sponsors. It is the leading opportunity to access over 500 national and international ITSM professionals, related association and media partners and trends in this business sector to increase exposure of your company s products and services in Australia. With the LEADit 2014 theme of Connecting the Service Management Community we will build on our fine program reputation with expert industry case studies and interactive sessions to explore the best way to manage service delivery in our increasingly connected world. itsmf understands that demand generation is the top corporate objective to align customer acquisition to event marketing strategy. It takes, on average, 10 marketing- driven "touches" to progress a lead from the top of the funnel to the top revenue line. This statistic shows why the practice of lead nurturing, increasingly secured through industry trade shows, is essential in today s B2B marketing environment. As a LEADit Partner you will be provided with new multi- touch, multi- channel engagement opportunities to nurture new customer leads. As the leading source of ITSM information, education and engagement, LEADit will help you build your vision to identify challenges and scope solutions for your virtual and physical marketing journey. As a high- performing company, you will want to incorporate this event into your marketing mix. Contact Donna Parker on or ; donna.parker@itsmf.org.au to discuss how a well- considered best- in- class event project strategy can help you realise corporate value. COMMERCIAL PARTNERING OPPORTUNITIES itsmf has redesigned the prospectus this year into company- wide Partnership to include all products and services provided by the Forum in six types of partners. There are five benefit categories in each partner level to give you ample opportunities to integrate the LEADit 2014 Conference with your demand lead management processes and technology to itsmf Members. All prices are annual and include GST. PARTNER TYPES PRINCIPAL $60,000 EXECUTIVE $49,000 MAJOR $32,000 ASSOCIATE $13,200 SUPPORTING $7,200 INDIVIDUAL $4,750 BENEFIT CATEGORIES Membership Conference Seminars Advertising Online (See Partner Menu for benefit details) A fantastic job, the seamless result, the sense of community and friendship the overall WOW of LEADit 13! We believe this year was Macanta s most successful #leadit yet. I loved the sense of community and friendship in the Exhibitors area it was a great space for us to meet delegates and fellow exhibitors. Breed Lewis, Director, Macanta itsmf Sponsor Prospectus P age

3 17 th National LEADit Conference BENEFIT DESCRIPTIONS 1. MEMBERSHIP Membership to itsmf is included in all our Sponsorshop packages - different levels of membership and Seminar tickets are now included in each Partner category, and all include access to ITIL Online, Free Webinars, ITIL Publication discounts, Bulletin Interest Groups and Industry White Papers. For more information please info@itsmf.org.au. 2. LEADit CONFERENCE - Traditional conference stand categories (Diamond, Platinum, Gold, Silver, Bronze and Copper) and the benefits of each are included in corresponding partner levels. All stands include space, shell, power, lights and furniture package. For exhibition space only a discount of 5% will apply. For full furniture package descriptions, please contact deb@eventism.com.au. 3. SEMINARS - Now included in the top Partner categories. For more information on benefits please donna.parker@itsmf.org.au. 4. ADVERTISING / MEDIA In addition to conference advertising, Bulletin ads and directory listings have been included. 5. ONLINE EDMs, Webinars, CDs of the conference sessions and 5- minute videos have now been included. OPTIONAL EXTRA SPONSORSHIP OPPORTUNITIES Unique opportunities to greatly magnify your brand exposure, market position and lead generation listed on page 6. LEADit is the largest independent IT Service Management event in Australia devoted 100% to the management, delivery and support of information technology. Managed by members for members, the itsmf National Conference promotes robust discussion, education and debate to collectively develop and improve industry services, including hosting the itsmf Industry Awards that recognise and honour the best efforts in IT Service Management, formally presented at the LEADit 2014 Gala Dinner Awards Ceremony. THE LEADit 2014 PROGRAM will include international, national and local speakers presenting in 60 keynote and breakout sessions (including Hot Topic Panels and the very popular Hypothetical), How- To Workshops, Executive Leadership Brunch, combined Industry Awards & Gala Dinner, Twiosk and a social networking program to ignite creative opportunities to Connect, Communicate and Collaborate with fellow ITSM professionals. STREAMS 1. Service Management 101 Getting Started ITIL and IT Service Management need not be daunting. This stream is for delegates getting started on the Service Management journey. Topical workshops from each Service Management stream help delegates understand how to start a service management process. It will explain the terminology, concepts and principles of IT Service Management frameworks, and provide insight into how to implement processes and functions to successfully navigate the lifecycle. 2. Service Support Maturing SM With IT being at the core of many business processes, it is important to ensure that IT services supporting business processes are realigned to their ever- changing needs. A strong procedural layer underpinning the frontline will ensure that new, changing or expanding services will not undermine core delivery. This stream will focus on going beyond the basics, encouraging a culture of continuous improvement, embedding regular and accurate reporting and developing your staff to provide excellent service. itsmf Sponsor Prospectus P age

4 17 th National LEADit Conference 3. Mobility / BYOD The boundaries of the IT organisation are changing. No longer does the IT department provide all the technology that the business is using to connect to IT systems. Consumers have access to a dizzying array of choice in power, form factor and fashion at home and there is increasing demand to bring this technology into the office. The IT department needs to work out how to manage services, deliver consistent experiences and ensure that the business operates smoothly. Service Management is the key to ensuring that the IT department is ready to meet the challenges of this diverse and connected environment. In this stream you will hear how IT Service Management has been used to minimise the risk and maximise the benefits Mobility for the enterprise. 4. Cloud The Cloud presents new challenges and new opportunities for IT and the Business. Many IT departments are approaching the cloud with caution. However, there are already a number of great success stories where agility has been increased, availability and resilience improved and cost contained. For every success story the path is littered with examples of mistakes to avoid. Service Management, Governance and Security are key skills that will ensure you realise the benefits and avoid the pitfalls. In this stream you will hear unique Australian case studies from organisations that have transitioned workload to the Cloud safely and securely. 5. CIO Innovation - The Future of SM This stream will focus on new technologies, issues and processes and their impact on organisations from an ITSM perspective. What Service Managers need to consider is how to manage new ideas, measure success, maximize return and leverage information to get value from their service management processes and staff. AWARDS - the itsmf 8 th Annual Industry Awards, held Thursday 14 August 2014, showcase IT Service Management Best Practices and Standards in the IT industry and within businesses heavily reliant on IT for the management and/or delivery of customer services. The IT Service Management Awards are recognised as genuine industry- wide awards for outstanding achievement in the field of service management. Visit for more information or to apply. VENDOR PRESENTATION - LEADit 2014 offers sponsors the opportunity to speak directly to delegates in a 20- minute (in total) presentation supported by a session chair at a cost of $1,100 with benefits; your speaker, 1 company flyer distributed at the session and the ability to scan attendee badges in/out of the session. EXHIBITION PLAN - Information may be viewed online at The Exhibition Guide will be sent once sponsorship is confirmed. Spaces are necessarily smaller this year due to venue size with many requiring a backing panel structure. PARTNER EXPRESSION OF INTEREST FORM, Terms and Conditions & Conference Demographics please see separate documents or request from sponsorship@itsmf.org.au. Applications will be assessed in order of date received and will be acknowledged via and phone call from the sponsorship manager. VENUE The Pullman Albert Park, Melbourne VIC Information may be viewed online at ACCOMMODATION Please book your accommodation at the conference venue. Special rates have been negotiated at two price points for the Mercure and Pullman onsite. Visit itsmf Sponsor Prospectus P age

5 it SMF Sponsorship Opportunities 2014 The Professional Association Accelerating Service Management Careers (all prices include gst) PRINCIPAL PARTNER Diamond $60,000 (1 available) EXECUTIVE PARTNER Platinum $49,000 (1 available) MAJOR PARTNER GOLD $32,000 (9 available) ASSOCIATE PARTNER SILVER $13,200 (10 available) Value: $ 99,595 Value: $71,815 Value: $41,295 Value: $15,420 Opportunity to provide a case studies & articles* Membership Value: 25% off 5+ Staff conference regos 20% off 4+ Staff conference regos 15% off 3+ Staff conference regos 5% off 1+ Staff conference regos Exclusive invitation for 2 to join itsmf Board Reception MEMBERSHIP: Corporate 20 / Access to ITIL Online MEMBERSHIP: Corporate 15 / Access to ITIL Online MEMBERSHIP: Corporate 10 / Access to ITIL Online MEMBERSHIP: Corporate 5 / Access to ITIL Online LEADit Conference Benefits / Awards: Gala Dinner - 3x table branding + 4 dinner tickets Exclusive invitation for 4 to join itsmf Board Reception Sponsor of Gala Dinner & 10 min message Opportunity to provide a table gift POTY Award branding & presentation LEADit Lounge Exhibit space 6x6, shell, 4 cupboards, 2 stands, 4 stools 4 Primary 2 Tickets to Post Conference Winery Tour 5 Exhibitor 3 Client (3-day) 4 CIO (1-day) Gala Dinner - 2x table branding + 4 dinner tickets Sponsor of Social Night & 10 min message Opportunity to provide a table gift IOTY Award branding & presentation Exhibit space 6x5, shell, 3 cupboards, 2 stands, 4 stools 3 Primary 4 Exhibitor 2 Client (3-day) 3 CIO (1-day) 25 Customer Passes 20 min Vendor Presentation Gala Dinner 1x table branding + 4 dinner tickets Catering breaks sponsor Exhibit space 6x2, shell, 2 cupboards, 2 stands, 4 stools 2 Primary 3 Exhibitor 1 Client (3-day) 2 CIO (1-day) 20 Customer Passes Gala Dinner 3 dinner tickets Exhibit space 3x3, shell, 1 cupboard, 1 stand, 2 stools 1 Primary 2 Exhibitor 1 CIO (1-day) 15 Customer Passes 30 Customer Passes 20 min Vendor Presentation Seminars: 3 Large (QLD VIC NSW ACT) 2 Small (SA TAS WA) Logo on 3 flyers per seminar (6 wks notice) Tickets 20/Quarter 2 Large (QLD VIC NSW ACT) 2 Small (SA TAS WA) Logo on 3 flyers per seminar (6 wks notice) Tickets 15/Quarter 1 Large (QLD VIC NSW ACT) 1 Small (SA TAS WA) Logo on 3 flyers per seminar (6 wks notice) Tickets 10/Quarter Tickets 5/Quarter 1 x Bulletin Ad ½ page 1 x Bulletin Ad - 1/3 pg 1 x Bulletin Ad - 1/4 pg 20 min Vendor Presentation 1 x Bulletin bio (150 words) 1 x Bulletin bio (250 words) 1 x Bulletin bio (200 words) 1 x Bulletin bio (300 words) Logo on all LEADit advertising & signage Logo on LEADit registration brochure, plenary 1/4 x A4 page in conference guide Advertising /Media: Logo on all LEADit advertising & signage 2 x A4 pages in conference guide 2 x A4 pages conference satchel inserts & 2 conference push notifications 1 x A4 page in conference guide 1 x A4 page conference satchel insert & 1 conference push notification 5 x A4 PDF in App & conference signage 1/2 x A4 page in conference guide 1 x A4 page conference satchel insert 1 x A4 page conference satchel insert 3 x A4 PDF in App 6 x A4 PDF in App 4 x A4 PDF in App Logo on all external advertising Online: 1 CD LEADit - PPT/audio 1 EDM or 1 Webinar to all members 1 EDM to 2 state lists Logo Home Page itsmf Conference website Conference website profile (600 words) & link 5-min Subject Video on itsmf YouTube Channel 1 CD - PPT/audio 1 EDM or 1 Webinar to all members 1 EDM to 1 state list Conference website profile (500 words) & link 5-min Subject Video on itsmf YouTube Channel 1 CD - PPT/audio 1 EDM to 1 state list 1 EDM or 1 Webinar to all members Conference website profile (400 words) & link 5-min Subject Video on itsmf YouTube Channel Conference website profile (300 words) & link 5 PAGE

6 it SMF Sponsorship Opportunities 2014 The Professional Association Accelerating Service Management Careers (all prices include gst) SUPPORTING PARTNER BRONZE $7,200 (12 available) Value: $ 8,150 INDIVIDUAL COPPER $4,750 (8 available) Value: $4,880 INDIVIDUAL CONSULTANT $3,460 (in addition to registration fee) Value: $3,460 LEGEND All graphics supplied by Partner Primary = Full 3-day registration including; sessions, social night & gala dinner Membership Value: Must already be registered to attend Exhibitor = 3-day registration including; exhibition only & social night Client = Full 3-day registration including; sessions, social night & gala dinner LEADit Conference Benefits / Awards: MEMBERSHIP: 3 x Individual / Access to ITIL Online Gala Dinner 2 dinner tickets Exhibit space 3x2, shell, 1 cupboard, 2 stools 2 Exhibitor 10 Customer Passes MEMBERSHIP: 2 x Individual / Access to ITIL Online Exhibit space 2x2, shell, 2 stools 2 Exhibitor 5 Customer Passes MEMBERSHIP: 1 x Individual / Access to ITIL Online N/A CIO = 1-day registration including; Day 3-all sessions & Exclusive CIO Leadership Forum POTY = Project of the Year Award IOTY = Innovation of the Year Award SDTPOTY = Service Desk Team Project of the Year Seminars: Tickets 3/Quarter Tickets 2/Quarter Tickets 1/Quarter SMC = Webinar self host with speaker & landing page link Customer Pass = Day Exhibition pm Advertising /Media: 1 x Bulletin bio (100 words) 2 x A4 PDF in App 1 x A4 pages conference satchel insert 1 x Bulletin bio (100 words) 1 x A4 PDF in App 1 x Bulletin logo 1 x A4 pages conference satchel insert EDM - 1 x A4 Electronic Direct Mail advertorial & link (first come first serve 10 available) Bulletin Ads & Bios = LEADit printed issue Logo Use of itsmf Sponsor logo Online: Conference website profile (200 words) & link Conference website profile (100 words) & link Conference website profile (100 words) & link CD PPT/Audio All session audio linked to slides Vendor Presentation Own speaker, 20 min, branding, 1 flyer & scan attendees Bulletin Directory Listing = Any edition ü Ancillary Sponsorships Take advantage of unique opportunities to greatly magnify your brand exposure, market position and lead generation. For more information sponsorship@itsmf.org.au ü Conference Satchel (x1) $10,000 ü Twiosk (social media concierge) $4,400 ü Webinar (x10) $3,300 ü Coffee Cart (x2) $6,600 ü LEADit Lounge (x4) $4,620 ü Pens (x1) $1,675 ü Lanyard (x1) $6,600 ü Massage Angels (x2) $3,800 ü Pads (x1) $1,675 ü Pocket Program (x1) $5,500 ü App Sponsor (x1) $3,800 ü Conference Satchel Insert (x1) $1,100 ü Charge Bar (x2) $4,900 ü Water Station (x1) $3,300 ü Vendor Presentation (20mins) $1,100 ü Conference Compendium $4,400 ü EDM to all Members (x10) $3,300 ü EDM to 1 state* (3 per state) $550 ü 1 CD PPT/audio (Unlimited) $490 Note: All ads, articles, branding materials, video presentations and slides are subject to itsmf approval. All Partners will receive a list of participating delegates at the conference to include name, company, state and . *Case Study (must be submitted via review process) Articles Opportunity to provide / write articles with byline, specialist ITSM information via articles & case studies to define your market showing the value of your product / service without naming it. Video Opportunity to provide a professional 5 minute video to be posted on the itsmf YouTube Channel must be independent, non-marketing material, of value to membership (does not include production cost) Catering Breaks: Lunch, Morning & Afternoon Tea branding (first come first serve 8 available) Supporting Document: Terms & Conditions / Selection Process, Conference Demographics and Expression of Interest Form itsmf.org.au itsmf itsmfa #leadit itsmfau itsmf Australia itsmfa 6 PAGE