Cracking the Code: Understanding Google s My Business

Transcription

1 Cracking the Code: Understanding Google s My Business

2 C.A. Clark Vice President of Digital Marketing Miles Partnership

3 Learn how to maximize your exposure in Google s products because it benefits you, the consum er and your m arket.

4 The Knowledge Panel Google My Business

5 63,218 /Sec 3,793,080 /Min 170,688,600

6 40% Don t result in an external click

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8 87,500

9 The Knowledge Panel

10 THE KNOWLEDGE PANEL

11 SERP HOTELS MAPS MOBILE

12 Photos Description Ti m es Info Posts Reviews Social Icons

13 SEARCH TRAVEL GUIDES TRIPS APP MAPS YOUTUBE

14 Google My Business Managem ent Tool

15 Not Verified

16 Verified

17 Review Updates

18 Suggested Changes

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20 Menu Builder

21 Listing Views

22 Custom er Actions

23 Em ail Notifications

24 Adding Users

25 Contacting Support

26 Reviews

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30 Responding to Positive Reviews: Say thanks Mention your business nam e Mention your location/city Mention a product or service that s not m entioned in the review, or that s new The m eal and service we're the best I've had in years. Try the steak and brussel sprouts and you will see what I m ean. After dinner have a 1930 recipe for an Amaretto Sour that was off the chart good, not sweet but just perfect. Rem arkable dinner near one of a kind. Thanks so m uch for your review, so glad you had a good experience at The Chop Shop. We pride ourselves on delivering quality service to our custom ers in Kalam azoo. If you liked our steak, you should try our double cut sm oked pork chop on your next visit! Hope to see you again soon!

31 Responding to Negative Reviews: Say you re sorry they had a bad experience Don t m ention your business nam e or location Suggest they contact you offline Keep it short This was a huge disappointm ent. My wife and I paid $24 for what was supposed to be the ten o'clock showing. The lights never came on and you only get one rotation. Definitely never again. So sorry you had a bad experience, we typically begin our light show promptly at 10. During your visit we experienced som e technical difficulties with the ride. My nam e is Robert, I am the m anager. Please call our office and ask for m e and I will provide you with free passes for your next ride.

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33 Flagging Reviews as Inappropriate Spam and fake content Off- topic Restricted content Illegal content Sexually explicit content Offensive content Hate speech Harassment and bullying Im personation Conflict of Interest Maps user contributed content is m ost valuable when it is honest and unbiased. Exam ples of disallowed practices include, but are not lim ited to: Reviewing your own business. Posting content about a current or former em ploym ent experience. Posting content about a competitor to m anipulate their ratings.

34 Photos, Video & Posts

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38 Photo Best practices Only photos you own the rights to Upload prim arily horizontal im ages at high resolution 4k or higher (3,840 x 2,160 pixels or about 8.3 m egapixels) Bright colors - high saturation High contrast - light lights, dark darks Use good lighting indoors You m ay add text overlay up to 10% constrained to one edge

39 Photo Don ts Photoshop im ages apart from color corrections (com positing im ages, collage, adding or rem oving elem ents) Upload blurry im ages, m uddy colors or off- kilter/out of fram e shots 10x!

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41 Photo Policy Violations Content is not relevant to this location Poor quality photo Privacy concerns Sexually explicit Profane Regulated goods Cop y r i gh t Illegal Hate speech Harassm ent

42 Increasing focus on 360s and virtual tours

43 NEW! Vi deo Android devices only (for now) 10 seconds capture 30 seconds uploaded Can include audio Great way to feature your business (Local Gu i d es On l y )

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45 Posts Best Practices: Post often - 7 day exposure Highlight new m enu item s or features of your business Im age size 750x750 or larger Focus your m essage on the first 100 characters Include GA tracking codes on your CTA

46 Takeaway Steps: Set up a GMB account and verify your business Add Insights inform ation to your m onthly analytics reports Respon d to positive & negative reviews Add high quality photos/360s of your business Take advantage of new posts features Enable em ail notifications for new content about your business

47 Instant Verification If your business isn t verified, we will help you get verified today without a postcard or a phone call. You ll need one or m ore of the following docum ents: Utility bill(s ) Tax letter(s) Bu s in es s regis tra tion certifica te(s ) The documents must show the business name, address, a n d c a te go ry (if p o s s ib le ).

48 Fact Sheet Booklets How- to inform ation about the things we ve gone over today is available.

49 QUESTIONS