Fundraising Communications Cornucopia: 30 Ideas to Empower Your Fundraising

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1 Fundraising Communications Cornucopia: 30 Ideas to Empower Your Fundraising Kathy Swayze, CFRE, Impact Communications Vila-Sheree Watson, The Arc

2 Think BIG Picture

3 Give Your Donors What They Need Maslow s Hierarchy rchy of Needs

4 Understand Influence Robert Cialdini Six Weapons of Influence Reciprocity: people return favors Commitment and Consistency: if they commit, people will honor that commitment Social Proof: people are inclined to do things when they see others doing it Authority: people tend to obey authority figures Liking: people are easily persuaded by people they like Scarcity: people are more likely to buy something if they think it will no longer be available

5 To Earn Our Attention, There Must Be Tension This is a phrase from Seth Godin that holds true for marketing and development.

6 Measure Twice, Cut Once As strategist, you have to be willing to let your marketing and fundraising evaluation shift your business decisions.

7 Pointing the Same Direction Marketing can enhance fundraising or it can kill it. Both must be pointing in the same direction.

8 Forget Elevator Speeches Develop your organization s case for giving

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10 Tell Better Stories

11 Why Stories are All the Rage Stories stimulate the part of the brain that leads to cognition AND help create connection. Any individual or organization serious about creating lasting change must get serious about storytelling.

12 Success Stories Not Bootstraps Personal stories should spark a greater movement, not exploit charity cases.

13 Get Emotional There is crying in fundraising Insert capital caring example?

14 Move away from your desk Stories will not come find you

15 Talk to people and ask great questions Tell me about one memorable moment in your work that will stay with you for the rest of your life? Perhaps a time that got you a little choked up What inspires you to keep going, even when your work is challenging? How would your life be different today if you had not been for the help you received from charity?

16 Who are your organization s superheroes? Tell THEIR story.

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18 Building Stronger Donor Relationships

19 Make Your Stewardship Dynamic Building personas helps your stewardship acknowledge differing needs and perceptions.

20 Stewardship Matrix Create a stewardship matrix to show what you ll do for donors who give at various levels, for instance, $1 to $99, $100 to $499, $500 to $1,000.

21 Find New Ways to Say Thank You Instead of Throwback Thursday, do Thank You Thursday and feature a specific donor online OR

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23 Bite. Snack. Meal. Know how much content to use (in what medium) in order to be effective.

24 Millennials Matter While your bottom line is not impacted today, your movement will last into tomorrow

25 Don t be afraid of planned giving The same marketing techniques work for legacy donors. There are clear and simple steps to discover and motivate planned gifts that you can implement.

26 Doing Direct Mail

27 The Pottery Barn Effect Direct mail is still very important in It is the primary trigger for online giving.

28 Feed the Pipeline You can t beat a dead horse. Acquisition is a key component to continued success.

29 Don t be afraid to re-engineer a past successful campaign. If it worked once, a little polish might make it this year s best campaign too.

30 Keep Major Donors in the Mail and keep gift officers happy

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32 Boost your direct mail and campaigns with coordinated social media content. Get more eyeballs on your key campaign messages to boost overall response..

33 Digital

34 To succeed in integrated communications, first change your mindset. It starts with attitude and a mindset of collaboration. Build relationships with other teams.

35 Host a live video chat

36 Get more press by targeting journalists in their social feeds

37 Build Your Facebook Audience with Pixels

38 Interactive Infographics/Youtube pre-roll

39 Get Virtual How might your organization use virtual reality?

40 Charity:Water Banquet December, 2015

41 Making It Happen

42 You are important. Using you is more profitable than us or we.

43 Integrate Donors don t care what department you are in. They will trust your message if it is consistent so integrate across channels and throughout fundraising, marketing, and communications as much as possible.

44 Vila-Sheree Watson The Arc Kathy Swayze, CFRE Impact Communications