7 CONTENT MARKETING TOOLS YOU CAN T LIVE WITHOUT

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1 7 CONTENT MARKETING TOOLS YOU CAN T LIVE WITHOUT White Paper: A Focus on Social Marketing

2 According to MarketingMag.com, content marketing will be a $300 billion industry by 2019 this means it will more than double in under four years. With more and more content created every year, simply managing your content can be a daunting task. Thankfully, there are plenty of analytics and content management tools to get the job done. HERE ARE 7 SOCIAL MARKETING TOOLS YOU CAN T LIVE WITHOUT.

3 01 GOOGLE DRIVE FILE STORAGE AND SHARING It may surprise you to see Google Drive at the top of the list, but few platforms allow you to store, synchronize and share files across teams for less money. And with Google Sheets and Google Slides, teams can develop cloud-based editorial calendars and presentations, which will streamline your content development process. Social moves really fast, and our teams don t always have time to collaborate face to face. Drive keeps us organized especially when it comes to managing editorial calendars and sharing large creative files, like video. Ryan Peebles Project Management Director

4 02 FALCON.IO PUBLISHING AND COMMUNITY MANAGEMENT Falcon touts itself as The Platform for Every Kind of Social Media Marketer. With Falcon, you can plan and develop content, collaborate with teams, review and approve posts, engage with customers, and publish or schedule to all the leading social networks (including Instagram!). Being able to cut through the mess of s and keep client feedback and revisions in one place has helped our team develop content at a faster and more efficient rate. With Falcon, we re able to plan, organize, and revise content all in the same place we schedule and measure it. BAILEY BARRY Social Strategist & Content Creator

5 03 SALESFORCE SOCIAL STUDIO CAMPAIGN INTERGRATION For brands that are already utilizing the Salesforce Marketing Cloud platform, Social Studio allows you to seamlessly integrate and align your marketing, customer service and sales efforts to further strengthen your customer relationships. 04 POPULARPAYS CONTENT CREATION AND INFLUENCER MARKETING Even the largest and most talented teams will look to third-party content creators like PopularPays to execute and amplify campaigns. With an entire network of content creators, PopularPays can quickly and efficiently produce branded content to help tell your story on social.

6 05 CRIMSON HEXAGON SOCIAL LISTENING Crimson Hexagon is an enterprise consumer insights platform that uses artificial intelligence to uncover consumer insights. This isn t intended for small businesses or brands that are new to social. Twitter uses Crimson Hexagon to analyze its own network! Agencies and brands have to be actively listening and learning from what audiences are saying across social. Crimson Hexagon allows us to quickly uncover the opportunity and then build social campaigns that truly impact our client s business all informed by data-driven social insights. BRANDON BILLINGS VP, Digital Engagement Director

7 06 LINKEDIN ELEVATE EMPLOYEE ADVOCACY If you re struggling to get employees to share content from your corporate social channels, you should seriously consider LinkedIn Elevate. Elevate allows employees to easily share content to their own social networks, including Facebook and Twitter. It also provides performance data to help optimize content, measure earned media value and determine ROI. According to LinkedIn, companies with socially engaged employees are 58% more likely to attract talent and 45% more likely to exceed their sales quota.

8 07 THE RIGHT TEAM SUCCESS DRIVERS There are many wonderful tools out there, but your greatest asset is the team leading your social and digital marketing efforts. Whether you rely on an in-house marketing department or an agency partner, your team should be familiar with the latest and greatest tools to help you meet your marketing objectives.

9 MEET THE AUTHOR MICHAEL LINDQUIST Associate Director of Social Michael has developed strategic social marketing campaigns for brands, large and small, elevating their content by creating innovative social and digital experiences consumers naturally want to engage with. Michael is also responsible for educating clients and coworkers about emerging social media channels, trends and management tools. SPECIALTY EXPERIENCE Branded Content Channel Planning Influencer Engagements National to Local Sports Activations Lead Generation Online to In-Store Drivers Ecommerce Product Launches Reputation Management Seasonal & Topical Content Ready to get started? Contact us today at to find out how Bernstein-Rein can help grow your business.

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