OOYALA DISCOVERY WEBINAR

Transcription

1 OOYALA DISCOVERY WEBINAR

2 SUSMITHA VAKKALANKA Sr. Product Marketing Manager GURU SARVOTHAMAN Product Manager 2

3 Engagement Growth Matters VIEWERSHIP AD REVENUES SUBSCRIBERS PURCHASES BRAND LOYALTY 3

4 Lean Back Experience Unique to every user Searching time = Less viewing time Screen real estate comes at a premium Strictly editorial no longer works Viewer attention is decreasing 4

5 Linear TV-like Experience X Engagement Stops Continuous playback VIDEO 1 VIDEO 2 VIDEO 3 5

6 MORE ENGAGEMENT = MORE REVENUE

7 More Engagement = More Revenues Optimized for any business model AVOD Increases length of user engagement Maximizes ad opportunities Increases revenue SVOD SVOD Assists in content programming Increases customer retention Greater ARPU by upselling premium tiers TVOD Promotes content that is transactional Greater ARPU for transactional content 7

8 Translating Engagement to Revenue In an advertisement based model DRIVERS CTR Unique viewers Views/user Drop-off rate/viewing time POTENTIAL REVENUE GAIN Available Revenues Existing Revenues Revenue Boost Boost from Content Recommendation x Average Stream Length x Ads per Hour x ecpm AD AD AD AD VIDEO 1 VIDEO 2 VIDEO 3 8

9 Drive Stickiness In a subscription based model More like this Personalized Personalized Content = Positive engaging experience Search Time = Viewing Time = User Retention 9

10 Right Content Finds the User In a transaction based model Editorial Playlist Recommended Action Movies Trending 10

11 Guide Your Customer Journey Ooyala Discovery helps serve the right content to your user BRAND Assists in story boarding and brand lift Recommended how-to videos help increase sales Accelerates cross-sell and product promotions ENTERPRISE Promotes product awareness Helps customers discover related products Reduce support costs with relevant self-serve videos 11

12 Enhance Your Recommendations Understand your audiences with Ooyala IQ Balance multiple campaigns Develop content/syndication strategies Improve targeting decisions Increase ecpm 12

13 PROVEN IMPACT

14 Ooyala Discovery: Proven Impact Data from current Ooyala customers shows, it works Discovery CTR How many times a recommend video is actually played / the numbers of times recommended videos are presented. Lift Lift is a related statistic, measuring Discovery-driven plays as a percentage of organic video plays. Time Lift Time lift measures the amount of viewing time of Discoveryrecommended videos, as a percentage of organic view time. 58% Publishers 53% Sports Broadcasters 44% News Broadcasters 21% Publishers 16% Sports Broadcasters 12% News Broadcasters 18% Publishers 24% Sports Broadcasters 8% News Broadcasters 14

15 Native digital business publication doubles down on video CHALLENGES Create more ad inventory Drive up CPMs Exceed 20M video streams per month SOLUTIONS Ooyala Discovery Ooyala IQ IMPACT 400% INCREASED PLAYS IN 1 YEAR 20M EXCEEDED GOAL OF STREAMS/MONTH 15

16 Ooyala Discovery accelerates growth for France s leading media publisher CHALLENGES Low video views lost ad revenue opportunities SOLUTIONS Ooyala Discovery (in-player and APIs) Ooyala IQ IMPACT 34% INCREASE IN VIEWS 16

17 OOYALA DISCOVERY

18 Ooyala Discovery Gives You Choice Continuous playback for a linear experience End Screen Pause Screen Up Next Feature PAUSE SCREEN Promoted Content Manually override to promote key content and video initiatives. More like this Custom Carousels Using the Discovery APIs 18

19 Powerful Editorial Controls Ooyala Discovery lets user retain editorial control while harnessing powerful machine-learning algorithms Different Algorithms for Different Experiences Use the API to embed different Discovery algos into the Web or apps Metadata-Based Filtering Rules Enables customers to shape content recommendations Promotional Content Rules Enables customers to control promoted content and campaigns (whitelisting and blacklisting) Sequential Content Rules Enables consumers to directly follow sequential content (e.g., multi-part video or episodic content) 19

20 Key Metrics 1 Discovery CTR, or recommended video starts ratio Each time a batch of videos was recommended, how many times was there an additional play? 2 Discovery lift What is the growth over organic plays due to Discovery? 3 Discovery time lift What is the growth over organic play time due to Discovery? 20

21 Discovery Insights in Ooyala IQ DEMO Detailed analytics on engagement growth from the Discovery player experience using 17 metrics/kpis. Take advantage of IQ features like filtering by player and asset labels. 21

22 Optimize Consumer Experience Run side-by-side A/B testing to maximize viewership and user experience EXAMPLES Player Configuration X Editorial Strategy X Player Configuration Y Editorial Strategy Y PAUSE SCREEN 22

23 DEMO

24 Q&A

25 Boost Engagement With a flip of a switch Sign up for a 30-day free trial Contact your CSM for more details about Free Trial or Discovery product 25