Interstate Hotels Social Media Services Options

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1 Interstate Hotels Social Media Services Options Social Media Services We have created a tested, proven blueprint for Social Media Marketing (SMM) success and we will develop a specific social strategy based on your hotel goals. This single, comprehensive plan provides your hotel with tactics and the necessary implementation to produce real bottom-line results from Social Media. Our proven track record working with large name brands such as the Nickelodeon Resort, Marriott Hotels, Choice Hotels, Starwood Hotels, Independent Hotels, Darden Restaurants are just a few of current and past accounts. Our process begins with a comprehensive kickoff meeting chock full of probing-butpertinent questions and engagement about your hotel and goals. We learn about your hotel by visiting the property and assisting you with developing search and social personas, your competition, the personality/voice of your hotel along with your current marketing plan. Example Social Media Goals Increase Impressions How many times your posts were seen on a daily basis. Raise brand awareness Increase Engagement How many times someone clicks, likes, comments or shares your content. Improves customer service and brand awareness Add Followers How many people follow you. Gives you insights into your guests Increase website visitors How many times a social post brings a person directly to your website. Drives guests to your home or interior pages of your website How to Measure Success Growth Hit a Target Matching Competitors Increase impressions by x % Have x number of followers Local competition does x. Let s match or beat them based on our resources. 1

2 Service Example Tactics Account Support Your hotel will be assigned one of our Social Media Experts Their role will be to: o Manage your social media needs o Collaborate with the hotel to reach our social media goals o Generate community interest o Build buzz around initiatives o Strengthen customer loyalty, protect brand integrity, and drive ROI through the social channels Social Channels Platforms Facebook Twitter Instagram Pinterest LinkedIn YouTube Profile Optimization Optimize social profiles for each social channel to include keywords of the hotel name and secondary name Review current cover and make any recommendations, if needed Social Strategy Manage and maintain key social media platforms as agreed upon Create rolling 90 day social media content calendar, to be approved by the client and support strategic priorities Measure fan/follower growth, engagement rate and ROI opportunities We have created a ten point content strategy which we discuss in detail during the kickoff meeting and this is the foundation for our social success 2

3 Kickoff Meeting Property kickoff meeting in order to determine which social channels would be most engaging for the hotel We will establish our benchmarks and social goals and Integrate our social efforts with other hotel marketing programs Prior to the meeting we will take a look at your current social media efforts We will also review what channels your competition is engaging Develop search and social personas Facebook Twitter Instagram Pinterest Experiment with new content Test posting times/days based on reporting Be personal Highlight current events Ensure dedicated content is updated Ensure visual graphics and dedicated content on tabs are compelling and updated on consistent basis Optimize content for the Twitter audience Grow the follower base by posting original and compelling content Engage with influencers, guests, potential guests, and by utilizing hashtags (#) Host ReTweet (RT) and Twitter chats as appropriate Develop brand/client visual storytelling strategy on the platform Identify relevant influencers, media, and link to their content Daily monitoring to flag relevant on-site engagement opportunities Utilize hashtags Create a boards that: Features your room categories Dining options, your menus, and promotions Background information about your management team and fellow (front and backof-the house) associates Share photos of a guest s vacation Information about upcoming events Includes local restaurants and nightlife 3

4 LinkedIn - (Highly recommend for corporate hotels) YouTube Response to Reviews/Messages Tier One Response to Reviews/Messages Tier Two Create LinkedIn company page Weekly postings Develop customized content based on audience Create YouTube account s of YouTube videos Optimization of YouTube Videos Adding annotation links to videos Monitor and respond to guest reviews Monitor and respond to guest questions, concerns, hotel requests and collaborate with the hotel to respond accordingly Reporting Detailed reporting on the social channels we engage and providing actionable actions steps based on trending and reporting Competitor Research We will research and monitor competitors noting any postings strategies, special offers, etc. that we should be aware Paid Social Ads (Recommended) Facebook advertising is a cost-effective way to reach a qualified audience of mobile-first hotel shoppers so you can drive bookings, website room searches, and build brand awareness. We have an opportunity to influence short- and longer-term bookings using mobile Facebook ads. We can run mobile Facebook ads targeting people for same day reservations with local deals that we can test with Book Now or Call Now button as a call to action with a rate offer. 4

5 Plan Selection Note: If you see a service not included in a plan that you select we can custom quote additional costs. Green Gold (Most Popular) Platinum $600 $1,000 1,200 $750 $1,200 $1,500 $1,000 $1,500 $2,000 Account Support Account Support Account Support Profile Optimization Profile Optimization Profile Optimization Up to 2 postings weekly Up to 3 postings weekly Up to 4 postings weekly Quarterly Social Strategy Quarterly Social Strategy Quarterly Social Strategy Kickoff Meeting Kickoff Meeting Kickoff Meeting Competitor Research - Reviews/Messages Tier Two Hotels One Quarterly Reporting Competitor Research - Four Hotels Monthly Reporting Reviews/Messages Tier One and Two Competitor Research - Six Hotels Monthly Reporting and add tracking URL s for promotional posts Social consulting for other channels such as Vine, Snapchat, wikipedia, Reddit, etc. Based on your audience we will consult with you on the channels that the hotel will be promoting $125 hourly. 5