Creating a Cupcake Business!! Culminating Task Outline. BDI3C-Entrepreneurship: The Venture

Transcription

1 Creating a Cupcake Business!! Culminating Task Outline BDI3C-Entrepreneurship: The Venture You love to bake and especially love cupcakes! You want to open your first cupcake store but you need to accomplish and learn a number of things before you can open for. You believe strongly in building an ally friendly ; therefore, wherever possible your promotes and uses sustainable resources. Read carefully through each step below and explain how you would tie the in to each step and how it makes it ally friendly. You can use any resource you feel would be useful to provide the information. For example, if you want to use a design program to develop a logo or if you d prefer to hand draw something, please do what makes the most sense for you. For the steps that are required in written form, please provide: a title page (name of your, your name, and the date), numbered responses, and double-spaced. All written information is to be submitted as a hard copy, either hand written or from the computer. Sources are to be cited using APA style (imbedded citations, no bibliography required). Timeline: You will be provided with 3 work periods for this activity. The remaining work is to be completed on your own time. Your cupcake project will be due. Step One: 1. Come up with a company name that is catchy and appropriate for your company. Assume you will use your name to represent your products as well and thus want to trade-mark your company name. Explain how to trade-mark a company name in Canada, how long it takes, and how much it costs (max 300 words). Is your company name available (use The Canadian Intellectual Property Office: as a starting point)? Step Two: 2. Design a logo for your and pick two of the following items to design. Explain why you chose the design and colors that you did and how you ve made it ally friendly: a. A sign or banner for opening day for your store b. Business cards c. Boxes to pack the cupcakes in for delivery d. A flyer announcing the store opening

2 Step Three: 3. Find a location for your. To help you with determining where the best spot for your cupcake store might be, discuss the following: a. What is your target market and why? What city or area would be best to set up in given this target market? b. Are there competing companies in the area/city? Make a list of up to 5 potential. Create a S.W.O.T. analysis for 2 of these companies in order to determine how to differentiate yourself. Detail what different from those in the area. Step Four: 4. Look at the feasibility of your venture. Do you think, given what you know about your target market, the in the area, the economics of the area, trends in the, and any other factors you can think of, that this is a good venture? Why or why not? Provide a short essay response (min. 600 words) explaining your thoughts, including discussing how the factors noted above might influence the potential of the, and how successful you think your would be.

3 RUBRICS Step One: Knowledge spelling/grammar spelling/grammar spelling/grammar - Information - Information - Information provided provided is very easy provided is easy to is somewhat easy to to understand understand understand - All information requested in strong - Almost all information requested is provided in good - Some of the information requested somewhat in spelling/grammar - Information provided is difficult to understand information requested in limited Step Two: - Marketing materials - Marketing - Marketing materials - Marketing materials are very interesting materials are somewhat interesting are not very - Marketing materials interesting - Marketing materials interesting are very easy to read - Marketing are somewhat easy to - Marketing materials and understand materials are easy to read and understand are not easy to read read and understand and understand of a connection

4 Thinking/Inquiry and design made and how it relates to the and market - All necessary and design made and how it relates to the and market - Most of the necessary between the choices of colour and design made and how it relates to the and market of a - Some of the necessary information on the marketing materials and design made and how it relates to the and market - Very little of the necessary Step Three: - SWOT analysis is - SWOT analysis is - SWOT analysis is - SWOT analysis is very clearly clearly presented somewhat clearly not very clearly presented and laid and laid out presented and laid out presented and/or laid out - Target market and - Only one of target out - Target is clearly market or city/area is - Neither target city/area is very presented somewhat clearly market or city/area is clearly presented presented clearly presented of an

5 Thinking/Inquiry is strongly and - Multiple strong points and examples are provided for each is and - Multiple points and examples are provided for each of an what is somewhat and - A couple points and examples are provided for each competitor for each - There are no links to the or or no points and examples are provided for each Step Four: - Strong - Good - Somewhat of an connected to the choices you have made to market your