iengines Start your innovation engines!

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1 Start your innovation engines! Alar Kolk European Innovation Academy Connect with me on

2 - New sources of growth: Easy to innovate Growth oriented Faster & safely to the market The iengines tool is based on: Design Thinking Lean Management Customer Development

3 How to grow your Workshops 1-3 business? Workshop 1 Customer Development Workshop 2 Innovation Engines Workshop 3 Operations Workshop 1 30 min Workshop 2 55 min Workshop 3 45 min

4 Innovation is a product or a service commercialization in the market.

5 Innovation = Stand out from the crowd Know your competition, but do not copy it! Eric Schmidt

6 Innovation is an invention, paired with a process and a market Entrepreneurship Invention Product Service Process Customer Development NPD Market Customer User Problem

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8 Innovation Starts With Defining the Product or Service AD

9 90% new electronics devices fail Make sure you re part of the 10% that DON T!

10 Innovation Starts With Defining the Problem AD

11 If I had asked people what they wanted, they would have said faster horses. Henry Ford

12 ARE YOU SOLVING THE RIGHT PROBLEM? Most firms are not and that undermines their innovation efforts If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it, Albert Einstein

13 There are NO FACTS in your office, only opinions! Steve Blank

14 Companies are Getting Big Fast HP Google Twitter Facebook Groupon SnapChat WhatsApp Decades 10 years 4 years 2 years 1 year 1 year 1 year Scale or die? For many companies, almost no barrier to enter the industry Scale / adoption key factor in funding

15 Customer development What problem do you want to solve? Customer Problem Solution For Customer Companies grow fast if they discover a Problem/Solution Fit

16 Customer development is a serious business development tool. Origins from design thinking (Stanford, IDEO) & lean management.

17 Customer development What problem do you want to solve? a problem/passion - many others have? a problem serious enough? a problem worth solving? How often does the problem occur?

18 Google s Toothbrush test Larry Page insists that new products or services must be important enough that people will use them at least twice a day.

19 Customer development What problem do you want to solve? VS James Dyson made 5127 prototypes to invent the world s first bagless vacuum cleaner through a problem discovery oriented engineering process.

20 Customer development Who is your customer? Analyze the elements to discover the unique customer: Appearance Demographics Behaviours Needs

21 Customer development Who is your customer? To Market Successfully, Your Customer Can't Be 'Everyone'

22 Customer development Who is your customer? Analyze the elements to discover the unique customer: Appearance Demographics Behaviours Needs

23 Customer development How do you solve the problem? Uniqueness of your solution? Easy or complex solution? Sustainable? Easy to protect?

24 Innovation = Stand out from the crowd Know your competition, but do not copy it! Eric Schmidt

25 Customer development How do you solve the problem? Uniqueness of your solution? Easy to protect? Easy or complex solution? Sustainable?

26 Solution protection How do you solve the problem? Each new product or service will face up to 10 copy-cats in China!

27 Customer development How do you solve the problem? Uniqueness of your solution? Easy to protect? Easy or complex solution? Sustainable?

28 Customer development How do you solve the problem? Minimum Viable Product (MPV) Product Vision

29 Customer development How do you solve the problem? The sprint: a five-day process for answering business questions through design, prototyping, and testing ideas with customers in the market.

30 Customer development Problem/Solution Fit Problem/Solution Fit Companies fail to grow if there is no Fit

31 Customer development is a serious business development tool. Origins from design thinking (Stanford, IDEO) & lean management.

32 Customer development Problem/Solution Fit Keep Keep animals from wildlife big off people wildlife cultivated destroying property inside land and reserves out Government Animal Crops Wildlife facilities, reserves prisons, Farmers in electricity in African & NZ Asia / Australia (e.g. countries gas facilities India) Electric fence with people delivering access shocks system

33 Customer development Let s Practice! Use your Canvas! 1. Define a serious Customer Problem 2. Define the most promising Customer Persona 3. Propose a unique & protectable Solution Use the post-it notes to share your ideas!

34 Mentors' coaching Ask advice from the experienced mentors! Who are the mentors? SEB client executives European Innovation Academy experts How to get the mentors? Just raise your hand to find you!

35 Customer development Let s Practice! Use your Canvas! 1. Define a serious Customer Problem 2. Define the most promising Customer Persona 3. Propose a unique & protectable Solution Use the post-it notes to share your ideas!

36 Start your innovation engines! Alar Kolk European Innovation Academy Connect with me on