INFLUENCER MARKETING PLATFORM

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2 INFLUENCER MARKETING PLATFORM TO BRIDGE THE GAP BETWEEN INFLUENCERS AND BRANDS Keepface is an online marketing platform where brands recruit social influencers to create engaging, native and selling content in social media for their communication campaigns. Keepface is a unique platform for brands to filter most relevant influencers, communicate with them and manage campaigns using real-time analytic data provided by Keepface. Brand campaigns can be initiated by corporations, agencies, government, embassies, and organizations. Influencers also can offer their content ideas to the brands and get funded for creation. We use big data to categorize the influencers so that system can automatically offer most relevant influencers to the brands according to their target group and marketing objectives.

3 USERS IGNORE BRANDS POSTS Source:

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5 INFLUENCER POWER 3% OF SOCIAL MEDIA USERS SHAPE THE MINDSETS OF THE REST 97% SOURCE:

6 Brand Influencer SOCIAL CAPITAL SOCIAL CAPITAL Social capital is a concept in sociology, economics and political science, serving to represent social connections and social networks as the resources used to achieve economic, political, social and other purposes. Engagement Content

7 HOW KEEPFACE PLATFORM WORKS - Find out relevant influencers Connects social media accounts Participates in brand campaigns - Comprehensive analysis of influencer profiles - Communication with influencers via platform Influencer registers in the system INFLUENCER Prepares unique content for the brand - Budget planning and forecasts - Control over content and daily monitoring keepface.com - Realtime management of campaign - All payments are made only to one legal entity Brands register in the system BRAND Get realtime reports and analytics - Measurement and analysis of campaign results Invite relevant influencers to campaign Automatized campaign management

8 ACTING SPEEDLY IN INFLUENCER MARKETING Manual hours 60 minutes Creating campaign mechanism hours 15 minutes Find most relevant influencers hours 40 minutes Analyze influencers` profile hours 0 minutes Contact with influencers hours 0 minutes Price agreement and contract hours 60 minutes Content control, monitoring 7. 5 hours 5 minutes One by one payment to influencers hours 0 minutes Reports and analyzes 233 hours 3 hours TIME ESTIMATES FOR INFLUENCER MARKETING PROJECT WITH 10 INFLUENCERS Possibility to provide campaign with 100, 200, 500 and much more influencers.

9 KEEPFACE IS A STARTUP OPERATING IN 31 COUNTRIES Azerbaijan Georgia Russia Ukraine Turkey Kazakhstan Tajikistan Uzbekistan Kyrgyzstan Afghanistan Mongolia Belarus Saudi Arabia Bahrain Egypt Qatar KEEPFACE NETWORK 10,000 INFLUENCERS 5M+ WEEKLY ENGAGEMENTS Colombia Brazil Mexico Argentina Peru Ecuador Costa Rica Algeria Lebanon UAE Jordan Kuwait Morocco Tunisia Oman Updated: April 24, 2018

10 INFLUENCER MARKETING SERVICES Product Launch Announce a new product or feature Promo Campaign Competitions, giveaways and discount Brand Communication Brand essence communication, rebranding and social responsibility Event Activation Influencer participation at event and promote the event in social media Search Engine Optimization Search Engine Optimisation and backlinks Brand Ambassador Long-term Ambassador Roles

11 INFLUENCER SPECIFICATIONS 8 SOCIAL MEDIA A. CELEBRITIES Singers, actors, TV & radio presenters 50K 1M AUDIENCE B. CREATORS Bloggers, journalists, trainers, photographers 5K 250K AUDIENCE C. ENGAGERS Experts, executives, analysts, authors K AUDIENCE D. MICRO-INFLUENCERS Consumers, employees, youth groups (e.g. students) K AUDIENCE E. COMMUNITIES Social media pages & groups, channels, websites 5K 1M AUDIENCE PLATFORMS 30 CATEGORIES Media Entertainment Sport Social Beauty Science & Education Music Business Culinary Photography Healthy Art & Design Technology Fashion Lifestyle Home & Garden Animals Shopping Travel Moms Hunting Nature Auto Cinema Game Book Blockchain & Cryptocurrency

12 WE WORK WITH SOME OF THE BEST BRANDS IN THE REGION OUR CLIENTS ARE AGENCIES, BR ANDS, STARTUPS, PUBLIC ORGANIZATIONS AND GOVERNMENT.

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14 LAY`S SMILES PROJECT Content creation & Distribution campaigns 45 Influencers 63 Total Posts 100,456 USER-GENERATED CONTENT (UGC) #LaysSmileAz 1,016 Total Posts 280,987 2,400,135 Reach

15 LAUNCH OF NEW PRODUCT 25 Influencers 3,331,404 Impression 2,482,267 Total Reach 963,195 Video Views 40,203

16 LAUNCH OF THE NEW SMARTPHONES FEATURES Content creation & Distribution campaigns 25 Influencers 50 Total Posts 74,577 1,934,823 Total Reach 905,90 Video Views

17 PRODUCT PLACEMENT Content creation & Distribution campaigns 14 Influencers 10, ,403 Impression 710,571 Total Reach 293,204 Video Views

18 PRODUCT PLACEMENT Content Distribution Campaign 36 Video posts 25,442,292 Total Reach 1,896,249 14,991,605 Video Views 40,430,630 Impression

19 PRODUCT PLACEMENT Content creation & Distribution campaigns 21 Influencers 381,546 Impression 308,036 Total Reach 18,130 73,064 Video Views

20 PRESENTATION OF "SABIS SUN INTERNATIONAL SCHOOL" Content Distribution Campaign 14 Influencers 440,272 Video view 1,308,321 Impression 59 Video posts 11, ,647 Total reach

21 DISCOVER AZERBAIJAN WITH JEEP Content creation & Distribution campaigns 41 Posts 14, ,418 Total Reach 193,616 Impression

22 CHEF COOKING WITH BOSCH Content Distribution Campaign 8 Food bloggers 97,060 Total Reach 9, ,472 Impression

23 PRESENTATION OF THE NEW MENU Content creation & Distribution campaigns 9 Food bloggers 27, ,112 Impression 278,470 Total Reach

24 ANNOUNCE OF 195 Posts 535,799 Impression NEW PRODUCT 44, ,110 Total Reach

25 THE INCREASE OF CHARITY CAMPAIGN AWARENESS Content creation & Distribution campaigns 16 Influencers 46,000 Total reach 55,200 Impression 4,571

26 NOVRUZ HOLIDAY SWEETS WITH BISMAK Content creation & Distribution campaigns 12 Influencers 20 Total Posts 100,287 Video Views 42,190

27 LAUNCH OF IN AZERBAIJAN THE EUROPEAN BIGGEST RIDE-SHARING SYSTEM Content creation & Distribution campaigns 25 Influencers 30 Total Posts 5,250

28 LAUNCH OF NEW APARTMENT COMPLEX Content creation & Distribution campaigns 7 Influencers 45,318

29 MOLPED BEST FRIENDS LIFESTYLE PROJECT Content creation & Distribution campaigns 27 Total Posts 23,523

30 June at 2:11 pm GREETINGS TO RAMADAN Content Distribution Campaign 58,634 2,699,943 Impression 1,930,903 Total Reach 687,112 Video Views

31 LAUNCH OF NEW MOBILE APP Content creation & Distribution campaigns 13 Fashion bloggers 5,641 1,291 Registers in one week

32 MENA office Below Cluster R, Jumeirah Lakes Towers AstroLabs, Dubai, UAE, P.O.Box Turkey Kolektif House, Esentepe Mahallesi, Talatpaşa Cd. No:5, Şişli/İstanbul CIS office Nizami 203B, AF Business House Baku, Azerbaijan AZ 1010 Russia Georgia Kazakhstan Kyrgyzstan Tajikistan Uzbekistan

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