Retail Guest Analytics

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1 RETAIL SOLUTION BRIEF Retail Guest Analytics Deeper Visibility Smarter Decisions Changing the In-Store Shopper Experience Today, mobile devices outnumber the total population of planet Earth and by 2017 there will be over 10 billion mobile devices in use around the globe*. Not only are the number of devices increasing every year, mobile applications are growing at an even more astounding rate and are incorporating sophisticated functionality such as social networking and video streaming. For brick and mortar retailers, these trends offer an opportunity to personalize engagement by understanding customer behavior in the store. Knowing how many customers enter the store, how often they visit, and what type of goods and services they are interested in are all metrics that can be measured through the use of advanced wireless and analytics features available on best-in-breed enterprise network systems. Further, retailers can take advantage of social networking behavior to increase patronage, expand brand exposure, and understand customer demographics and preferences in a more comprehensive and personal way. Providing network access is one way of improving the shopper experience, and is swiftly becoming a competitive necessity as more retailers start to offer free Wi-Fi in their stores. Savvy shoppers will look up product reviews, price shop and search for store coupons and incentives. However, offering free Wi- Fi alone does not in itself drive opportunities for increased shopper engagement or provide retailers with the insights that would allow them to tailor services for that specific demographic. RETAILERS ARE FACED WITH THE FOLLOWING QUESTIONS WHEN EVALUATING SHOPPER ACCESS AND ANALYTICS SOLUTIONS How do we get a growing number of shoppers across multiple stores connected quickly? How can we customize on-line brand experience for our customers in each of these locations without dedicating a large budget for web development? How do we encourage customers to download and leverage our shopper loyalty application? Once we do have shopper access implemented, how can I cost effectively extract metrics on demographics and usage so that I can understand my customer base better? How do we leverage social media to build brand awareness? Most guest portal solutions offered by wireless manufacturers have been designed to address general guest access across multiple verticals. This one-size fits all approach tends to be expensive, requires development to tune specifically to retail, making it difficult to install and complex to manage. The lack of a simple approach has inspired new companies to emerge and offer guest access services for an on-going monthly fee. While these types of service offerings may solve the challenge of complexity, the analytics data collected is transferred offsite to the service provider and access to metrics only available through continued subscription. Retail Guest Analytics Solution Brief 1

2 Extreme s Retail Guest Analytics Solution The needs of retailers are unique to retail. Extreme Network has leveraged its experience of working with many of the world s largest retailers and created Extreme Retail Guest Analytics Solution**, specifically designed to meet the needs of today s retailer who expects a simple, integrated solution, that allows them to launch campaigns quickly and collect the in-depth analytics they need. Extreme s Retail Guest Analytics solution is embedded in ExtremeWireless WiNG operating system. Being tightly integrated in the operating system, WiNG WLAN customers can access the features of the captive portal solution on their existing network. This unique, retail oriented solution provides a comprehensive list of features that retailers need to cost effectively leverage their WiNG wireless network to make better business decisions: Mobile-Friendly, Customizable Splash Pages Easy single sign-on with , Social Media, SMS, or loyalty credentials Business Intelligence and Customer Analytics Easy Navigation and Reporting Information at Your Fingertips in Graphical Format Incredible Scalability Customizable Splash Page Retailers have the option of importing HTML landing pages into Extreme s Retail Guest Analytics solution. But if hiring a web developer to design a landing page for each store is not in the budget, no problem. With Extreme s Retail Guest Analytics built in templates, creating your own custom captive portal landing page is a snap. Selecting a page layout, importing logos and graphics, adding welcome message and other information even embedding a slide presentation, emoticon, or YouTube video is just a click away. Once completed, web pages can be saved within the Extreme s Retail Guest Analytics captive portal server. And the solution can save an unlimited number of splash pages, so you have the flexibility to create different designs for multiple locations, special events, or seasonal promotions. Splash pages can be hosted locally (at the access point) or centrally (in the operations center), and are mobile device friendly adjusting the presentation to fit any screen. Retail Guest Analytics Solution Brief 2

3 Social Media and SMS On-Boarding Extreme s Retail Guest Analytics supports multiple login methods configurable by the network administrator. Offering multiple methods not only gives customers the flexibility to login the way they choose, it also offers the retailer the opportunity to extract demographic data. Brand penetration is also an important benefit to encouraging users to connect to the store network with their social ID. With over 1.5 billion monthly Facebook users, over 300 million twitter accounts, and millions more active LinkedIn profiles, the social networking landscape offers a great potential for exposure simply by having your customer s login with their credentials and share their instore experience with others in their network. Business Intelligence and Social Analytics A generic guest Wi-Fi system that doesn t offer visibility to the user behavior on the network does nothing to enable retailers to improve sales, increase customer lists, drive customer loyalty, and improve customer experience. The core value of Extreme s Retail Guest Analytics is the set of rich analytics that gives retailers insight into demographic and behavioral characteristics of their customer population, so their marketing campaigns can be more personal and valuable to each customer, providing a better brand experience. Through its graphical interface Extreme s Retail Guest Analytics provide: Number of mobile guests that entered your store(s) Number of new customers versus repeat customers Duration of time customers spent in the store Number of customers that used the guest Wi-Fi Age range and percentages Gender percentages Number of users currently online Login Method percentage Number of users using different login methods Guest user identities Client OS types used Device types used Retail Guest Analytics Solution Brief 3

4 Easy Navigation Information at Your Fingertips in Graphical Format Navigation within Extreme s Retail Guest Analytics solution interface is very intuitive. Tabs at the top of the screen pivot between different views, and the hierarchical structure on the left allow the user to narrow the field of view to the specific area of the network they are interested in analyzing. In the Map View tab, the network administrators can identify all locations within the network and the aggregate user statistics in one global view. In this view, user statistics can be viewed two ways through the summary icons and popsummaries. Summary icons at the top of the page show user statistics for the level of the infrastructure selected in the hierarchy on the left hand side. Popup summary windows show information for a given site when the administrator hovers over the location pin. Retail Guest Analytics Solution Brief 4

5 In this view, administrators can understand, at a glance, the following information: Number of mobile customers entered the retailers environment Number of shoppers currently online Authentication method used Number of customers using the brand s customer loyalty application The flexibility of Extreme s Retail Guest Analytics navigation pane makes this information available for all levels of the network from the enterprise at large down to a specific store location. On the Monitor tab, Extreme s Retail Guest Analytics provides frequently viewed statistics on the footfall, popular mobile devices types, and the age distribution of the customer population in selectable time blocks ranging from 1 hour to 3 months. This information is very useful for retail marketers. For instance, device and age range information is helpful when prioritizing loyalty application development for different operating systems, and age distribution enable promotions and imagery to be targeted at a specific demographic. Similarly, statistics on type and frequency of users can be used to determine how many of the customers coming through the front door represent repeat business versus first time shoppers. Retail Guest Analytics Solution Brief 5

6 Also within the Monitor tab is the ability to view specific user information collected during the on-boarding process, such as gender, name, , registration method, login time and duration on the network. For visibility to an expanded set of metrics, Extreme s Retail Guest Analytics solution offers meaningful, customizable dashboards that are very quick to set up. Click the plus sign at the top of the page, select a template, drag and drop graphical widgets into the template, and in an instant you have your own customized dashboard. Want different views? Extreme s Retail Guest Analytics solution has you covered. There is no limit the number of dashboards you can create! Retail Guest Analytics Solution Brief 6

7 Need to track metrics on a regular basis? Extreme s Retail Guest Analytics has a built in reporting function that allows administrators to create reports on demand or on a predetermined schedule. Metrics are displayed in a graphical format that makes data as easy to read as real-time dashboards, and reports conveniently include graphs on all statistics available within the Extreme s Retail Guest Analytics solution. Retail Guest Analytics Solution Brief 7

8 Incredible Scalability 10M USERS Retailers with multiple sites have universal visibility to all user activity. And scalability is no issue. Extreme s Retail Guest Analytics scales beyond ten million users, it can on-board thousands of authentications per second, and is suitable for multi-system network environments. No need for concern about bandwidth usage Extreme s Retail Guest Analytics provides a variety of administrative controls that allow the administrator to establish parameters on the shopper network usage. Thresholds can be made on a per-user basis for maximum bandwidth consumption, time on the network, and time-of-day access. Security is also covered by Extreme s Retail Guest Analytics through the WiNG operating system, which has an embedded ISCA-certified layer 7 firewall that will ensures that shopper traffic stays segmented and that shoppers do not gain access to the retailer s internal network. Extreme s Retail Guest Analytics Solution Delivers the Right Access for Shoppers and the Right Analytics for Retailers Extreme Network designed Extreme s Retail Guest Analytics solution to meet the specific needs of the retailer everywhere. An integrated feature-rich system that supports multiple splash pages for ultimate customization flexibility, Multiple login methods that cater to the user s choice and drive brand awareness through social engagement Analytics that give visibility into customer behavior, enabling the implementation of targeted marketing efforts Unlimited number dashboards for everyone that uses they system, Automated reporting features that makes it easy to read and share guest access metrics on a regular basis On-premise, enterprise class and highly scalable, providing a flexible solution for all locations within the retail enterprise, controlled by the retail enterprise Let your Wi-Fi work for you. Get more likes and leverage shoppers and customers to extend your brand and marketing like never before. Understand your mobile customer population better. Target your marketing efforts on a perstore, pre region basis. Improve shopper satisfaction and in-store experience. Try Extreme s Retail Guest Analytics solution today and see how your business can thrive. * Source: The Radicati Group, Inc., Mobile Statistics Report, ** Extreme s Retail Guest Analytics solution is a term that is currently being used for this product. We reserve the right to enforce a formal name for the product when the standalone product is released in concert with WiNG Phone Extreme Networks, Inc. All rights reserved. Extreme Networks and the Extreme Networks logo are trademarks or registered trademarks of Extreme Networks, Inc. in the United States and/or other countries. All other names are the property of their respective owners. For additional information on Extreme Networks Trademarks please see Specifications and product availability are subject to change without notice Retail Guest Analytics Solution Brief 8