#GetPT1st Social Media Takeover Toolkit

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1 Social Media Takeover Toolkit June 1st! Show up. Speak up! Join PTs around the globe for a day of public awareness around physical therapy.

2 Tell me and I ll forget. Show me and I may remember. Involve me and I learn. - Benjamin Franklin

3 Table of contents. 4 FAQ Who are we, and what s our mission? What does this mean to you? 5 How to get involved on March 1st Here s how to get the most of our Social Media Takeover. 6 Example posts Not sure how to most effectively engage your social media community? Here are some tips Signs & conversations starters Use these as good conversation starters and opportunities to capture people s stories about how PT changes lives. 18 Contact us! Find us online and on Facebook & Twitter

4 FAQ Who s behind? GetPT1st is led by a group of like-minded PTs dedicated to promoting the profession of physical therapy. We come from all over the U.S. but have the same goal: to educate the public about the critical role PTs play in people s lives and why they should choose physical therapy first for their aches, pains, sprains, and strains. Why the hashtag? The hashtag serves as the gateway to our movement. Clicking on the hashtag within someone s post leads you to what other people are saying, sharing and posting. The hashtag is a simple but effective way of drawing attention to the cause, so be sure to use it in your posts! Who is for? This event is part of a momement for healthcare consumers first and foremost. So many people don t understand physical therapy or realize all the amazing ways we effect positive change in people s lives. This event is about sharing success stories even correcting myths in our profession. How can I contribute? Post on your social media sites using the hashtag it s as simple as that! Check out some of the sample posts in this toolkit for ideas on what to share with the world. Not sure where to begin? Start with your story. Why do you love physical therapy? Why do your clients? How does physical therapy improve lives even the world? Where can I get resources to share? We have a page on our website filled with graphics to share at GetPT1st.com. We also have images and graphics on our social media pages: Facebook, Twitter, Instagram, and Pinterest. We encourage you to share, copy, borrow or steal from these resource sites whatever makes it easiest for you to join us in our movement to promote the value of physical therapy to those who need it!

5 How to get involved on June 1st RSVP on Facebook Join the party at facebook.com/getpt1st Download & share social media shareables Find them here: getpt1st.com/resources Print the signs, share your story, and take some pics! It could be your patient s story or your own grab a marker and let the world know what physical therapy has done for you. Get social. Tweet it, share it, it. This day is about conversation & storytelling. The more people who chime in, the more successful we are. Twitter, Facebook, and Instagram are all great platforms for your stories and pictures. Make it your own! Tag it with One message, many voices. Remember to tag posts, tweets, and images with it s how this whole thing comes together :-)

6 Example posts Post personally or on behalf of your PT practice. You both are awesome. PT My Awesome PT Clinic You re smart. You deserve to know what your options are when it comes to treating back pain. Smart people save money. Sharing is great, but making it your own is just awesome. Don t forget that hashtag! Like Comment Share

7 Moving makes me

8 PT is

9 Thanks to PT, I

10 Today I m feeling

11 PT makes me wanna

12 Today I

13 Running makes me

14 Today I will

15 I m going to

16 Fun =

17 Moving =

18 facebook.com/getpt1st getpt1st.com twitter.com/getpt1st Designed by buildpt.com Physical therapy marketing made easy.