Grooming you for the career of the future

Transcription

1 Grooming you for the career of the future Advertising & Marketing has undergone a sea change with the rise of the internet and digital technologies. What used to work before is ineffective today. What works today will have no impact tomorrow. Digital marketing is an evolving area where marketers have to be on their toes to stay ahead of the competition. It is also a very promising field for those who wish to make a career.

2 Digitalizing your career path Digital marketing techniques and technologies are becoming more complex and a digital marketer must have in-depth knowledge about various existing channels. Training is essential to make an individual competent in handling the process and to deliver expected results. It is easy for anyone to surf the internet and compile information on how to start digital marketing but there are gaps in such knowledge base available online. For a person to become truly competent he or she must undergo training from the specialists who have years of industry experience in various digital marketing techniques. Joining an institute gives a person the benefit of systematic and methodical courses with hands on practicals. Certification from an institute also helps job prospects. Digital marketing is indispensable Digital marketing offers vast scope for career and earning Digital marketing is complex and needs deep understanding Anyone can learn digital marketing No qualifications are necessary to learn digital marketing It does not take long to learn digital marketing You can join the institute and get hands on training

3 Scope and Opportunities Digital marketing is an umbrella term that covers a variety of interrelated techniques and technologies. The scope of learning digital marketing is wide and so is the application areas. Becoming an expert in digital marketing opens up a world of new opportunities to work as marketer in companies/agencies or to work as an independent consultant. Search Engine Optimization (SEO) Video, infographics, banner ads The website is the core of digital marketing efforts. In these days when the internet is flooded with billions of websites it is challenging for a company s website to show up on the first few pages of search results. An SEO expert brings a website to the top of search results by applying techniques. Video is gaining in popularity and a company must have videos online for better engagement. In the same way digital marketers must learn how to use infographics and banner ads to their advantages and the underlying strategies. Search Engine Marketing (SEM) , SMS, Mobile Marketing Search engine optimization works organically to increase traffic. However, for short term results there is nothing like search engine marketing. It generates immediate traffic and revenues. Search engine marketing involves use of PPC campaigns deployed on most common search engines in which an ad is displayed on search results pages depending on keyword used. Search engine marketers must learn about analytics and keyword use as well as all other related factors in order to be effective. Mobiles are used by almost everyone not just for telephoning but also to browse the internet. Digital marketing involves use of mobile marketing strategies as well as SMS campaigns to reach specific targets. is also a powerful tool for digital marketing. Social Media Marketing & Optimization (SMM/SMO) Social media is gaining in momentum with each passing day and digital marketing leverages this powerful tool to reach out to a wide audience. Social media marketing gives you the opportunity to create groups of followers who recommend your products and brand to others in their group and thus increase traffic. This leads to increase in presence in the web world and to growth of revenues.

4 Some of the career opportunities available in the market (Source: Naukri.com) 01 Assistant Manager Digital Marketing/Senior Executive 07 Lead Experience: 0-2 Yrs Salary Package: Lacs P.A Experience: 3-7 Yrs Salary Package: 9-15 Lacs P.A 02 Associate 08 Manager Experience: 1-5 Yrs Salary Package: Lacs P.A Experience: 2-3 Yrs Salary Package: 3-6 Lacs P.A 03 Consultant 09 Professional Experience: 0-1 Yrs Salary Package: 21-4 Lacs P.A 04 Experience: 1-2 Yrs Experience: 3-6 Yrs Executive Salary Package: 2-4 Lacs P.A 05 Expert Salary Package: 4-9 Lacs P.A 06 Experience: 4-7 Yrs Head Salary Package: 6-10 Lacs P.A Experience: 6-11 Yrs Salary Package: 6-15 Lacs P.A 10 Experience: 4-6 Yrs Specialist Salary Package: 4-6 Lacs P.A 11 Experience: 6-9 Yrs Strategist Salary Package: 7-11 Lacs P.A 12 Experience: 5-7 Yrs Team Lead Salary Package: 8-14 Lacs P.A 13 Senior Executive Experience: 2-5 Yrs Salary Package: 3-5 Lacs P.A

5 How we can help in achieving all the scope Latest Curriculum Digital marketing technologies are evolving at a fast pace and those who offer digital marketing services or wish to work as digital marketers must know about all that is involved in this segment. Our course curriculum is the latest and incorporates all the recent trends. Experienced faculty Our faculty consists of experienced professionals who have served renowned companies for a significant phase of their career. They will be empowering our students by imparting the best training based on the latest trends in digital marketing. Our trainers know theory as well as the practical aspect of implementation of digital marketing. We are equipped with experts who give personalized attention to each student. Our faculty members are available to resolve queries and guide students when they join our institute to become digital marketing professionals. Industry exposure What makes us stand out from other institutes is that we give more emphasis to practical hands on training. Project work is part of the curriculum. Each student is assigned real world project relating to business and they work closely with a business to design digital marketing strategy and then implement it. They also learn how to analyze the results and fine tune their strategies. Industry exposure is vital so that when you complete the course you are ready to take on real world challenges with full confidence. Students have choice to select from different types of businesses so that they get practical experience of digital marketing. More focus on practical training We put more focus on practical training and assessment. A regular assessment will be done of student after each and every module to check how much he or she has learnt and what all the areas need to be revised before moving to the next step. Students learn the theory side and then they are assigned projects that increase in complexity as their learning advances. In the advanced stages each student is assigned to a business and is responsible for crafting digital marketing strategy and its implementation. Their work is supervised by expert faculty who give guidance and support.

6 Training Modules 1. Introduction to 2. Graphics and Video creations 4 Days 3. Website Planning 2 days 4. Website Development and Designing 4 Days 5. Professional Blogging 4 Days 6. Search Engine Optimization Days 7. Social Media Optimization 10 Days 8. PPC (Google AdWords and Facebook Ads) 10 Days 9. Marketing and Automation 4 Days 10. Lead Generation Campaigning 11. Mobile Marketing 1 Days 12. Online Reputation Management 1 Days 13. Online Media Buying 1 Days 14. Web and Google Analytics 15. YouTube Video Optimization and Monetization 16. Google AdSense and Facebook Audience Network 17. Affiliate Marketing Strategy creation with Amazon, CJ, Vcommission Bonus Modules for specialization: (Pick any of the below) 1. Ecommerce Setup and Marketing 5 Days 2. Interview Preparation and Assistant 5 Days 3. Advance Blogging to core 5 days 4. Pro Youtube Learning 5 Days

7 Why we are different We are different from other institutes because we are focused on giving full value for money to each student. Our trainers use a number of premium tools that no other institute is using to train students. Some of these premium tools include: Grammarly (for content writing) Dlvr.it (for social media) Gmass (for marketing) Premium Blogging Theme (for blogging) Ahref (for SEO) When students learn and get a certificate it is not just a piece of paper. Students become experts in digital marketing and are ready to join a company or start off on their own. We have large classrooms with a complete IT infrastructure for comfortable learning. Our faculty is hand-picked from the cream of industry professionals. They excel in giving personalized coaching in each subject. We have a no compromise approach and the highest ethical standards combined with a professional approach to imparting training in the latest digital marketing techniques. We provide internship and placement assistance.

8 Certifications Offered by Us AdWord Fundamental Search Advertising Video Advertising Display Advertising Shopping Advertising Mobile Advertising Google Analytics Certification DDS certification

9 Internship and placement assistance When the students leave the institute they should get a good job in a good company with opportunities for progress. Our students will be getting experience letter after completing internship period, which will be helpful for him or her to find a lucrative job in the market. We carefully analyze each company in the market and examine possibilities of advancement if our student joins them. Accordingly, we recommend our students for internships and jobs in those companies. Whenever we get any enquiry from the companies for internships or jobs, we pass it on to our students. We are always with our students as their career coach at every step of their professional life.

10 BOOK A FREE DEMO CLASS BEFORE YOU JOIN!

11 Expert Marketing Training and Assessment Address 1 East Delhi - G9-10, Vikasdeep Building, Laxmi Nagar District Center, Laxmi Nagar, Delhi (behind V3S mall) Address 2 South Delhi - A2, DDA shed, Okhla Industrial Area, Phase 2, New Delhi Ph: Mob: ,