Co-Branding Guidelines

Transcription

1 Co-Branding Guidelines For Authorized Distribution Partners... V Delair All rights reserved.

2 CONTENT Overview 3. Purpose 4. Delair brand Logo & Visual Assets 6. Logo versions & size 7. Other variations 8. Clear space 9. Brand colors 10. Logo do s & don ts 11. Logo placement Channel Partners 13. Partnership badges 14. Badge usage Visual Options 17. Co-branded poster 18. Co-branded leaflet 19. Co-branded rollup

3 Overview PURPOSE Co-Branding with Delair We provide these guidelines to assist our co-branding partners in determining how to associate their brands with the Delair brand and to provide examples of different cases of co-branding. It is intended for authorized distributors and other types of partners and will ensure that the relationship with Delair is clear for the partners and end-users alike. The Delair ecosystem is growing rapidly and we need your help to make our brands grow with us. You will find the latest version of this document and its related ressources on If after reading the branding requirements you still haven t found the answer to your query, please contact us at brand@delair.aero 3 / 22

4 DELAIR BRAND General information How to present Delair? Delair is a leading provider of drone-based solutions that enable enterprises to monitor and digitize their physical assets from the air and turn the collected data into valuable business insights. Its solutions are used globally by customers in industries such as utilities, construction, agriculture, transportation, mining and oil & gas. The company is one of the world s most experienced providers of industrial drone solutions, combining its high performance, long range UAV hardware with sophisticated analytics technology and operational services. A strategic partnership with Intel and its Intel Insight initiative is driving the two companies toward the industry s most scalable platform for drone imagery storage and business intelligence. Founded in 2011 by experts in the aerospace industry, the company is headquartered in Toulouse, France, and has offices in Los Angeles and Singapore. Its solutions are sold in more than 70 countries by a network of resellers. For more information about Delair and its brand-new generation of beyond-visual-line-of-sight (BVLOS) drones with 3G/4G communications, go to and on Using the Delair name in text The name should appear with a capital D and the rest in lowercase. Delair DELAIR 4 / 22

5 5 / 22 LOGO & VISUAL ASSETS Logo, colors, placement, do s & don ts

6 LOGO VERSIONS & SIZE because sometimes size matters When to use the variants of the Delair logo To ensure readability on all communications supports, please respect the following guidelines: Extended version (with base line) This version can be used when the logo is wider than: 5 cm (approx. 2") for print use 450 pixels for display minimum width: 5 cm / 2 or 450 pixels Regular version (without base line) This version must be used when the logo is smaller use under 5 cm / 2 or 450 pixels 6 / 22

7 OTHER VARIATIONS to use in specific instances In all partnership types, always use these guidelines when working with the Delair logo. Extended version variations Regular version variations 7 / 22

8 CLEAR SPACE let it breathe! The «white space» logo reserve area ensures good balance, consistency and a timeless style. Reserve area 8 / 22

9 BRAND COLORS the Delair palette & colors Delair Orange Delair Black Deep Grey Light Grey v PANTONE 1505C FOR WEB USE PANTONE 426C FOR WEB USE PANTONE 430C FOR WEB USE PANTONE 428C FOR WEB USE #FF6D22 #1D1D1B #8E8E8D #D4D3D2 R: 255 G: 109 B: 34 R: 29 G: 29 B: 27 R: 142 G: 142 B: 141 R: 212 G: 211 B: 210 FOR PRINTING USE C: 00 M: 68 Y: 86 K: 00 FOR PRINTING USE C: 94 M: 77 Y: 53 K: 94 FOR PRINTING USE C: 33 M: 18 Y: 13 K: 40 FOR PRINTING USE C: 10 M: 04 Y: 04 K: 14 9 / 22

10 LOGO DO S & DON TS The Delair logo should not be altered. These logo standards apply for all content that is owned and controlled by Delair, including cobranding and partnerships. Correct usage Misuse 10 / 22

11 LOGO PLACEMENT The placement of logos communicate brand dominance. The dominant brand is always on the left or on top, subordinate/partner logo is always on the right or on the bottom. Maintain the proper clear space around each logo. Follow these rules when locking up the Delair logo with the partner logo: Vertical lock up The default is to use the full color logo on a white background whenever possible. The two logos should be of the same visual size. When the logos are locked up, separate them by the distance of 1 Delair Icon as shown in the example on the right. Horizontal lock up 11 / 22

12 12 / 22 CHANNEL PARTNERS Partnerships, badges and how to use them

13 PARTNERSHIP BADGES As a Partner you promote Delair s drone solutions and services and we are proud to collaborate with you. We want everyone to know that you are part of this new era where UAVs are used to generate valuable business insights through quality data acquired by the high-end Delair solutions. All partners, under partner terms and conditions, may use an official badge in order to communicate the type of relationship. Delair has three types of partnerships: Delair Authorized Reseller Delair Partner partner partner Delair Service Center SERVICE CENTER SERVICE CENTER 13 / 22

14 BADGE USAGE On your website Delair Authorized Distribution Partner 14 / 22

15 In your leaflets partner Delair Partner ABC presents the Lorem ipsum sit amet conference Suspendisse ut nisi erat, eget faucibus est. Nunc eleifend ullamcorper sem, ut vulputate Lorem ipsum dolor sit amet, consectetur adipiscing it el Cras eget libero a est feugiat condimentum. In scelerisque, erat ut dictum consectet ur, odio elit tempor turpis, dapibus venenatis diam diam sed roin est. purus P elit, ultricies t e dignissim id, faucibus vitae lacus.fusce congue justo feugiat augue congueac facilisisleo luctus. Morbi diam massa, consequatut viverraut, vulputateet sem. Ut adipiscing dignissim erat, at hendrerit nulla viverra vitae. Duis vel felis ac leo consectetur do. commo Fusce ornare dapibus nisl, ut eleifend elit eleifend eu Lorem ipsum dolor sit amet, consectetur adipiscing. elit Cras eget libero a est feugiat condimentum. In scelerisque, erat ut dictum consectet ur, odio elit tempor turpis, dapibus venenatis diam diam sed roin est. purus P elit, ultricies t e dignissim id, faucibus vitae lacus.fusce congue justo feugiat augue congueac facilisisleo luctus. Morbi diam massa, consequatut viverraut, vulputateet sem. Ut adipiscing dignissim erat, at hendrerit nulla viverra vitae. Duis vel felis ac leo consectetur commodo. Fusce ornare dapibus nisl, ut eleifend elit eleifend. eu Vestibulumnon neque eget tortor convallissagittis.sed a neque sed lorem dictum consequat nec ut dolor. Nunc dictum massa vitae leo lacinia nec scelerisque ero lib auctor. Suspendisse ut nisi erat, eget faucibus est. Nunc eleifend ullamcorper sem, ut vulputate lorem suscipitat. Aenean vel nullalacus.proin urna dui, pellentesque convallis egestas at, sollicitudin et magna. Consectetur adipiscing teli Aenean vel velit eget mi honcus r Nam sagittis ur na sed nulla gravida Fusce sit amet turpis na, ur non facilisis Duis vitae est ac na ur tristique pretium Suspendisse blandit elit in felis rhoncus For more information or to register, visit: Delair Authorized Distribution Partner 2018 ABC Company, Inc. All Rights Reserve d 15 / 22

16 16 / 22 VISUAL OPTIONS Posters, leaflets, rollups

17 Co-branded poster 17 / 22 V.1.02 V Delair All rights reserved.

18 Co-branded leaflet 18 / 22 V.1.02 V Delair All rights reserved.

19 Co-branded rollup 19 / 22 V.1.02 V Delair All rights reserved.

20 Overview APPLICATIONS VIDEO DO Link to Delair s videos and other creative assets. DON T Create your own original videos and presentations for online and in-person use without Delair approval Embed or copy Delair videos, images, audio clips, or other creative content. Use clips or images from Delair videos in your own videos or marketing materials without written permission from Delair legal department. Otherwise, you may be liable for your use of that video to multiple parties. 20 / 22

21 Overview PRODUCT NAMING & TRADEMARKS Since late 2016, the Gatewing products became part of the Delair portfolio. The correct name to use on any public document is : Delair UX5 / Delair UX5 HP and Delair UX11 The Delair corporate logo and design (name) is a registered trademark. The following items are also registered: DT18 Drone It* UX11 DT26 Drone It* Logo All current and previous logos and designs are Delair-Tech property. 21 / 22

22 THANK YOU These guidelines cover the most common forms of partnership branding. If you have additional needs, then please contact to obtain approval. Please do not make any decision on your own / 22