EARN MORE CONFIDENCE. CLOSE MORE DEALS. THE KELLEY BLUE BOOK TRUSTED ADVISOR PROGRAM

Transcription

1 EARN MORE CONFIDENCE. CLOSE MORE DEALS. THE KELLEY BLUE BOOK TRUSTED ADVISOR PROGRAM

2 KELLEY BLUE BOOK TRUSTED ADVISOR PROGRAM From online to in-showroom, the Trusted Advisor Program streamlines the vehicle trade-in and purchase process delivering the fast, easy and more enjoyable experience dealers and consumers deserve. ON OUR SITES ON YOUR SITE Connecting KBB.com and Autotrader shoppers to your website and dealership Enhancing your website for a more comprehensive online shopping experience ONLINE TO YOUR SHOWROOM Bridging the online experience to easy in-store conversations

3 ON OUR SITES Connecting KBB.com & Autotrader shoppers to your website and dealership DEALER DIFFERENTIATOR Dealer Differentiator sets your listings apart from other dealer listings by making shoppers aware that you use pricing transparency for trade-in and purchase price. Badging on your KBB.com and Autotrader listings indicates your participation in the Trusted Advisor Program. Search Results Page link takes the shopper to Why Consider This Dealer pop-up message that describes to consumers how they can benefit from your pricing transparency. SEARCH RESULTS PAGE VEHICLE DETAILS PAGE SEARCH RESULTS PAGE POP-UP WINDOW out 3 4 KBB.com OF and Autotrader shoppers buy within 6 months1

4 ON YOUR SITE Enhancing your website for a more comprehensive online shopping experience KELLEY BLUE BOOKSM INSTANT CASH OFFER KELLEY BLUE BOOK PRICE ADVISOR When visiting your website, customers answer a series of questions that generates an Instant Cash Offer for their vehicle applicable toward a trade-in, or to redeem for cash. Having the Price Advisor directly on your website can quickly put your online and in-store customers on the same page as your sales team when it comes to new and used vehicle pricing. Puts the trust back into trade-in and sell-for-cash discussions Designed to ease price negotiations You decide whether to resell the trade-in on your lot, sell it at auction or sell it to us for the Instant Cash Offer amount.* KELLEY BLUE BOOK PRICE ADVISOR REPORT Confidence in vehicles, dealership and deal A comprehensive report that includes valuable information about your dealership as well as relevant details that affect the value of new and used vehicles on your lot. Available across web-enabled devices and printable in a summary or complete version. LEADDRIVER Trusted Blue Book Trade-in Values Helps you capture a lead and support a two-fold transaction: trade-in and purchase. This configurable product allows you to display trusted content about your vehicles and dealership, including: vehicle history reports, crash test ratings, customer reviews/ratings and social media feeds about your dealership. Quickly shows your customers the Kelley Blue Book Trade-In Value and Trade-In Range for their current vehicle. KBB.COM RATINGS, REVIEWS AND AWARDS CONTENT THE MOST FRUSTRATING ASPECTS OF CAR SHOPPING FOR CONSUMERS3 FILLING OUT PAPERWORK FINDING THE BEST DEAL VALUING A TRADE-IN Keep consumers engaged on your website Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards can help increase consumer engagement on your site and help turn your website into a one-stop shopping experience. 26% NEGOTIATING A PURCHASE PRICE This in turn helps your sales team focus more on customer needs, vehicle features and options plus things that differentiate your dealership all helping the conversation become faster, more informational and more enjoyable. You can select from and customize different views of Expert Ratings, Expert Reviews, Consumer Ratings and Consumer Reviews from KBB.com, plus highlight Kelley Blue Book Annual Awards. 24% 19% 13% LeadDriver or/and Instant Cash Offer are required to participate in the Trusted Advisor Program and require a separate contract with a separate monthly subscription Cox Automotive Car Buyer Journey Study *Program terms and conditions apply. 69% of all consumers who trade in or sell their vehicle use Kelley Blue Book to determine the value.2 Kelley Blue Book winner of the Harris Award 2018 Brand of the Year Online Auto Shopping

5 ONLINE TO YOUR SHOWROOM Bridging the online experience to easy in-store conversations MARKETING Templatized, co-branded marketing materials help integrate and streamline your marketing efforts through our marketing assets portal POS welcome kit Co-branded POS assets Co-branded website assets Print advertising templates Logos and trademarks Call-to-action website buttons TRAINING Product information and training to help ease your sales team s conversations with customers elearning courses On-site training Showroom tool Tutorials Ongoing support from an Implementation Consultant INVENTORY ANALYSIS REPORT Analysis of how your overall inventory compares to the Kelley Blue Book Fair Market Range

6 CHOOSE THE LEVEL THAT S RIGHT FOR YOU Large franchise or small independent, you ll find a package that works to help increase sales velocity and improve customer satisfaction. Choose from three program levels with unique benefits. All enable you to take advantage of the Trusted Advisor Program products and associated Kelley Blue Book branding TRUSTED ADVISOR PROGRAM PACKAGES LITE PLUS PREMIER Kelley Blue Book Price Advisor (New & Used/CPO) Marketing Capability (online & offline) Price Advisor Report KBB.com Editorial Content & Awards Dealer Differentiator (KBB.com & Autotrader) Inventory Analysis Report Dealer Training (online & in-store) Complimentary POS Welcome Kit Marketing Assets Web Portal Implementation Consultant LeadDriver Instant Cash Offer LeadDriver or/and Instant Cash Offer are required to participate in the Trusted Advisor Program and require a separate contract with a separate monthly subscription.

7 THE POWER OF KELLEY BLUE BOOK VISIT: B2B.KBB.COM/CONTACT CALL: Kelley Blue Book Co., Inc. All rights reserved. Kelley Blue Book, the Kelley Blue Book logo and KBB.com are registered trademarks of Kelley Blue Book Co., Inc.