Intelaq Project Handbook

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2 Contents 1. Introduction Intelaq Project Action Plan Intelaq Project Milestones & Expected Outputs Fundraising Project Implementation End of Project Promotion Intelaq Project Implementation Launching of Intelaq Project Outreach & Awareness Campaigns Mobile Caravan Alumni Gatherings & University Orientation Sessions Intelaq Employment Fair Booth Communication Activities Press Club Intelaq Social Media Network Accounts Marketing Tools Promotional Tools Success Stories Documentary Videos Partner s Guide Intelaq Monitoring & Evaluation Activity Monitoring & Evaluation Intelaq Performance Monitoring & Evaluation Intelaq Project Estimate Budget Kickoff Phase - Activities Direct Cost Activity Costs Breakdown

3 1. Introduction The Handbook is one of three documents developed by Outreach Egypt Consultancy for Development to promote the attractiveness of the blue collar job profiles, and in specific the driver profile. Prior to compiling the handbook, a social marketing strategy has been developed based on real perceptions towards the blue collar jobs, and in this strategy the idea of designing a project concept is proposed. This concept is Intelaq Project. In the Document, the stakeholders, target group analysis, messages, are presented, as well as the long-term operation and sustainability for Intelaq Project. In the meantime, and because one of the main objectives is to put this project into action, Outreach Egypt realized the urgency to develop a complementary handbook to guide Intelaq Project team on the implementation for the project kickoff. This Handbook is suggested to be used as a how to guide for implementing the communication, awareness and marketing activities of Intelaq Project as per the action plan, which is presented below in the document. While developing the action plan for the kickoff phase of Intelaq Project, Outreach Egypt designed creative, interactive and participatory activities to promote the attractiveness of the driver job profile. In this respect the handbook guides and explains to Intelaq Project s implementing team the planning for the activity, expected outputs, monitoring and evaluation indicators, as well as an estimate direct cost for the activity implementation. In addition, Outreach Egypt has designed a set of marketing tools and templates to be used for disseminating messages and project publicity during the events. The designs of these tools are attached to the handbook on the Intelaq Communication & Marketing Tools CD. 2

4 2. Intelaq Project Action Plan Since this document is developed as a guide to implement Intelaq Project, setting an action plan is the initial step for Intelaq Project kickoff. It is significant to mention that from the social marketing strategy document, the most important milestone that GIZ team has to accomplish prior to launching Intelaq Project is to get partner companies to sponsor the project. And accordingly, the first two months of the kickoff phase is allocated to approach potential partners to present the social marketing strategy, its objectives, impact and expected outputs. As referred in the strategy document, Outreach Egypt is recommending the sponsorship approach. In this respect, GIZ team or Intelaq Project team are advised to prepare for the packages of the sponsorship program (platinum, gold and silver) including amount of packages and benefits for each tier. Intelaq Project Action Plan Activity Sponsorship Launching Parade Outreach & Awareness Campaigns Mobile Caravan Alumni Gathering University Orientation Session Intelaq Employment Fair Booth Communication Activities Press clubs Intelaq Social Media Network Accounts Marketing Tools & Activities Promotional Tools Success Stories Documentary Films Partner's Guide Monitoring & Evaluation Activity M&E Project M&E Month Apr May Jun Jul Aug. Sept. Oct. Nov Dec. 3

5 Fundraising Project Implementation End of Project Promotion Promoting Driver Profile 3. Intelaq Project Milestones & Expected Outputs To be able to approach companies, and have marketing tools to convince the potential partners to become sponsors of Intelaq Project, Outreach Egypt has developed milestones, expected outputs to be a guide for the Intelaq Project implementers to follow and use its data for promoting the project objectives and plan. Bring average of eight companies to sponsor the activity with a package of 100,000 EGP each. communication, awareness and outreach activities to promote the attractiveness of the blue collar job profiles, with an expected output of an average of application forms from potential candidates in the kickoff phase from June till December. a closing ceremony to invite partners and potential partners for the sustainability of the project. In this event, GIZ will present the Intelaq Project and its impact to bring more partners to sponsor and maximize Intelaq Project impact Fundraising The fundraising, is the actual process of bringing sponsors and partners to the project, and as explained, it is the first and most important phase for the kickoff of the project. It is worth mentioning, that from the situation analysis and study of the perception of a diversified target audience towards the blue collar jobs, it was noted that there is demand in the market for such social marketing activities. On one hand, there is a high percentage of unemployed youth who are willing to accept the job profile, but they lack the knowledge of the actual existence of the job opportunity. On the other hand, there is a wide range of national, international and multinational companies who can contribute to Intelaq Project as part of the corporate social responsibility initiatives. Therefore, Intelaq Project should promote the impact and expected outputs of the activities as well as the overall objectives when communicating with potential partners. According to the budget of the activities, which is presented later in the handbook, the estimated direct cost for implementing the activities is 749,750 EGP. Therefore, Intelaq project should target around eight companies with a 100,000 EGP contribution for sponsorship. 4

6 3.2. Project Implementation In order for Intelaq Project to approach the companies to sponsor the activities below is essential data that need to be illustrated when promoting the project and expected outputs: Time Frame Activities Expected Outputs Becoming sponsors Within six months from June till December a total of 10 events (communication outreach and awareness campaigns) as well as on going initiatives to promote the attractiveness of the driver profile such as (social networking, documetaries, and media coverage) From the monitoring and evaluation indicators of each activity, and in addition to the overall change in perception and acceptance of the job profile, the project targets application forms from potential candidates Sponsors will benefit from the overall project targets, application forms, visibility within all printing and promotional material of the project, the parade, caravans, press clubs, and the success stories of the project. Intelaq project team should use this information in the presentations and promotional tools, while approaching potential partners to exhibit actual plans, targets, time frame and expected impact End of Project Promotion The final major milestone of the kickoff phase is to implement an end of project promotional activity such as a conference, workshop, or a seminar. This event is to present the project s activities and impact to the members and contributors of Intelaq. In addition, potential members should attend as well, because the overall aim of the social marketing strategy is to implement this project as a national company, and to be able to accomplish that, a wide range of companies should be 5

7 members of Intelaq. And an effective approach to bring more members, is to exhibit actual activities and impact. Once the partners are on board, Intelaq Project is ready to kickoff. 4. Intelaq Project Implementation This section of the handbook illustrates the activities within Intelaq Project Action Plan, highlighting the launching of the project, the communication, outreach and marketing activities to promote the attractiveness of the driver job profile. Within each activity, Outreach Egypt is presenting a guide to plan for each event, the design, tools to be used, expected outputs, and the monitoring and evaluation indicators. Intelaq Project should follow the handbook to implement the activities, select the needed tools and marketing channels Launching of Intelaq Project The launch of Intelaq Project is planned to be a highly visible activity, interactive, eccentric, and reaches out to different communities and locations in Greater Cairo to promote the kickoff of Intelaq. While the main objective of the project is to promote the attractiveness of the driver profile while promoting the partner companies in the launching event, Outreach Egypt is suggesting a parade that tours selected areas to reach out to a diversified target audience. What is the Launching Parade: it is Intelaq Parade, and it is a one week event, touring selected areas in Cairo to announce Intelaq Project and help in promoting the attractiveness of the driver profile. Intelaq Parade event includes: A fleet of branded vehicles (Intelaq Project vehicle, as well as vehicles from partner companies) A team of existing drivers from the partner companies Team members wearing attractive uniforms Promotional tools Design and implementation of Intelaq Parade: The parade is not roaming the streets to give out gifts or promote a product, but there is real action to this parade. This parade is to grab the attention of the general public, through the branded vehicles, the image of the team (uniform, with a smile on the face, how they talk to the audience, and make 6

8 the people appreciate them and respect them). Intelaq Parade is designed to be highly interactive, as the main objective is to interact and mingle with the general public to disseminate effective messages that enhances the attractiveness of the driver job profile. While Intelaq Project team is planning for the activity, the team should refer to the strategy to select from the pool of slogans and messages for the parade. Promotion is a main tool for the launching event. So in addition to the branded vehicles and the visibility of the partner companies, the parade team plays a significant role. The team should be in attractive uniforms (branded t-shirts and caps), and should be disseminating unified messages for image building and job profile promotion. As for the printing material, Outreach Egypt is suggesting a simple flyer, in the design of a business card. These business-card flyers should be designed to include simple information: name of project, tagline, slogan, and customer service phone number. This phone number is a powerful monitoring and evaluation tool, as number of calls could be recorded, demographic information could be gathered, as well contact information of potential applicants to the blue collar job driver profile. Branded Vehicles, team with uniforms, printing and promotional material, and a unified message combined are powerful tools to raise the attractiveness of the driver job profile. Planning for the parade is a major task to ensure the effectiveness of the event, and reach the expected outputs during the one week implementation period. Prior to the launching parade, Intelaq Project should plan: Team building sessions: for the existing drivers, who are members of the parade team to understand what the project is about, their role, and the unified messages. The parade team is the face of the project, and they are the main channel that will be used to promote the attractiveness of the driver job profile. Dedicate a hotline, or phone number to receive phone calls during Intelaq Parade. The representative, receiving the calls, should be oriented on the strategy, its objectives, and the role of getting information through forms and recording this information for monitoring and evaluation. Orientation session to partner companies to present the design of Intelaq Parade. Official approvals for the parade. 7

9 In addition there are crosscutting tasks that should be planned such as: printing and promotional material and tools production, branded uniforms production, and press releases. The press releases for such events should be the responsibility of Intelaq Project to be impartial, generic, and not related to a certain partner company. Outreach Egypt selected locations for the parade (this selection is based on the situation analysis findings and the study on perception research): Sudan Street, Haram Street, Gisr El Suez, Imbaba, Shubra, 6 th of October industrial zones, 10 th of Ramadan, in front of Helwan, Cairo, Ain-Shams University (different faculties), and Mokkatam. These locations are only a suggestion, but during implementation, other locations could be facilitated by NGOs and CDAs working with youth employment. One of the main activities during Intelaq Parade is the audio visual documentation. Capturing photos, video footages, interviews, the parade in action, parade team interacting with the communities, and highlight the ovearll parade activities and operation is recommended. The footages and material that will be available can be used in various promotional materials for Intelaq project activities, and be used to produce a short movie for the parade. This video can be played during events, in presentations, or provided to partner companies as documentation for their contribution in the launching event. Monitoring & Evaluation: the main M&E measure is the number of application forms of potential candidates as well as the phone calls during and after the parade. The monitoring and evaluation tools for Intelaq Parade are: Requests: recorded for further grouping and filtering (to be liaised with partner companies according the criteria and qualification needed for the job profile). Phone calls: recorded for number of calls Observation: field officers to be available during the parade to observe reactions, and record responses. Promotional tools branded vehicles; existing drivers; uniforms; parade team, printing material Expected outputs Target in one week 2500 applicant Monitoring & Evaluation Tools and Indicators forms, applications, during and post event phone calls on the customer service hotline 8

10 Post event promotion: A workshop or a seminar should be conducted post the launching event. This post event is important to bring, on one hand, GIZ and Intelaq Team to discuss real situations, and cases that appeared on the field and grass root level for an overall understanding and evaluation of the event. It should be noted, that the launching event is the first interactive activity with the public, so it is important that all situation, recommendations and feedback be discussed and recorded. On the other hand, Intelaq Project should invite the partner companies to attend the post event to present the Intelaq Parade, the video, success stories, impact, outputs and the overall operations of the parade Outreach & Awareness Campaigns The outreach and awareness campaigns are the channels that are designed to promote the attractiveness of the driver job profile. They are designed to reach out to the target groups in their local communities through interactive and participatory approaches. Each campaign has its special design, target audience, messages, promotional tools, expected outputs, and monitoring and evaluation tools and indicators. There are four main campaigns suggested for the kickoff phase: mobile caravans, orientation sessions for graduating students, alumni sessions, and employment fairs. These campaigns are planned to be implemented after the launching event; as follows: Mobile Caravan They are branded vehicles that are located in specific areas. The caravan team would communicate with the target groups and general public to disseminate the messages. The caravan should be designated to reach out to specific areas: in front of faculty of commerce, faculty of law, faculty of agriculture, Helwan University, and areas such as: Imbaba, Shubra, and Old Cairo. Intelaq Project team s role is to liaise with NGOs and associations to carry out this caravan, and be under the umbrella of the NGOs work to promote job opportunities. Since the main goal is to promote the attractiveness of the job profile, these caravans should be branded by Intelaq and the visibility of the partner companies should be minimal, as opposed to the launching event. Therefore there should be qualified team on the caravan (preferably existing drivers), a slogan to be visible, clear attractive messages, and printing and promotional material. For the kickoff phase, Intelaq Project could rent vehicles for implementing the caravans, and in the following years, if proven successful, a van could be purchased for branding, image 9

11 building and continuous use. The plan is to carry out two caravans within the kickoff period of Intelaq Project. Promotional tools branded vehicles; existing drivers, caravan team, uniforms; flyers Expected outputs per caravan target applicant Monitoring & Evaluation Tools and Indicators information gathering forms, applications, requests, phone calls on hotline post event Alumni Gatherings & University Orientation Sessions Changing perception and behavior towards a concept is not easy and simple, and especially if the objective is to change perception towards accepting a driver job profile among university students and graduates. Therefore two similar campaigns are designed to reach out for this specific target audience to enhance the image of the blue collar jobs and promote its attractiveness. University Orientation Sessions target the graduating student, and the Alumni Gatherings target graduates from the universities. Intelaq Project should approach student unions, career offices, alumni offices to promote and coordinate for the activity within their internal communication tools such as: university magazines, newsletters, website, and faculty Facebook pages. The session should be interactive, participatory and appealing to the target audience. Therefore, Intelaq Project team should prepare interactive tools such as video presentations, success stories of previous students who graduated from similar faculties and are successful blue collars. In addition to these tools, there should be the conventional banners and posters that are visual aid tools that will promote the project and its objectives. The sessions could also host speakers from partner companies, NEP, GIZ, or associations who work in promoting employment to illustrate credible sources and efforts which will promote the attractiveness of the job profiles. During the session, it is important that Intelaq Project team plans to have information forms, applications, and requests, as they are effective monitoring tools to record number of participants, the feedback, and most importantly ratio of applicants within the sessions. It is planned to carry out two sessions for each target group (a total of four sessions) within the kickoff period of Intelaq. 10

12 Promotional tools presentation, live cases, videos, posters, banners Expected outputs 100 participants per gathering; target 25% of attendees to fill application forms Monitoring & Evaluation Tools and Indicators information gathering forms, applications, requests, phone calls on hotline post event Intelaq Employment Fair Booth The employment fairs are effective channels that could be used for two purposes: (1) Intelaq Project promotes the attractiveness of blue collar jobs; and (2) partner companies utilize the fairs to attract the right caliber according to their criteria. In this respect, Intelaq Project s role is to arrange for an attractive booth, and this booth should have a screen displaying short videos, the launching of Intelaq parade, interviews, success stories, and attractive promotional tools to grab the attention of fair visitors. Intelaq Project should have a team within the booth who will promote the attractiveness of the job profile; therefore this team should be from existing drivers of the partner companies to give credibility to the booth, and the project. There also should be an Intelaq project representative to fill forms as an evaluation tool for the impact of the booth, and fill application forms from potential hires. The plan is to be part of one employment fair in the kickoff phase, and so it is the responsibility of Intelaq Project to select the suitable fairs to implement the Intelaq Employment Fair Booth. Promotional tools attractive booth, screen with videos, success stories, brochure Expected outputs attend one employment fair, target to fill 250 application forms Monitoring & Evaluation Tools and Indicators information gathering forms, applications, requests, phone calls on hotline post event 11

13 4.3. Communication Activities The communication activities of the action plan are designed to communicate and promote the project activities, objectives and impact through different channels. It is essential to continuously communicate the project to increase visibility to a wide audience, to allow maximizing the outreach to promote the attractiveness of the blue collar jobs. The two main outlets used for the communication activities during the kickoff phase are the media and the social networks Press Club The press clubs are gatherings for media representatives. Involving the media in this initiative is essential to reach out to a wider target audience. The media is a major stakeholder to the strategy, and keeping media representatives engaged in the different project activities will allow for more impact. The Press Club could be implemented as a standalone activity, or in parallel to one of Intelaq Project activities to promote its objectives and impact. The aim is to attract media representatives and engage them, formally and in an interactive way, to ensure publicity and media coverage. The millstones and tools for press clubs are: Membership for media representatives in the press club Press Club Kit (brochure, press release, information about the specific activity, if any and photos). It is very important to include a press release, as this will ensure that the media representatives already have the correct information, and avoid any misuse of information. The membership will give the sense of belonging to the media representatives which will create loyalty between them and Intelaq Project. Speakers for the press club could be chosen according to topic presented, or could be a representative from the partner companies, GIZ, NEP, or EFU. It is also recommended to have live cases of success stories for interviews and feature stories; they give credibility to the event. 12

14 Promotional tools Expected outputs Monitoring & Evaluation Tools and Indicators Kit: press release, brochure, fact sheet, presentation, success stories, two gatherings, a total of media reps members in each gathering evaluation sheet for the session's feedback; actual media coverage post press club Intelaq Social Media Network Accounts From the situation analysis and the study on perception that was conducted while developing the ovearll social marketing strategy, the issue of internet usage and accessibility to social networks was a major discussion among interviewees. From these discussions, it was shown that there has been an overall increase in the use of social media networks among the blue collars. Therefore social media network accounts for Intelaq is essential to promote the attractiveness of the driver job profile, as well as promoting the project, its partners, objectives, activities and impact. Managing the social media could be the role of Intelaq Project team, or could be outsourced to a freelancer/company to manage the different social media outlets. The channels are: Facebook: a special page for Intelaq and it could be advertised on pages of the partner companies. This page should be updated regularly, and with prompt responses to the general public. It is a good tool to promote for the activities and Intelaq. Twitter: is a useful platform to disseminate messages. In Egypt, twitter accounts have been increasing among blue collars, and it is becoming a powerful source of news and information, and could be utilized effectively to help change social perception. It can also be used to promote the overall project and its partners through regular update and disseminating project slogans. YouTube: source for uploading the videos, teasers and documentaries to engage the general public in the publicity of Intelaq and announcing the activities, and promoting the impact. Social media will allow for immediate and on the spot feedback to activities, videos, and slogans, and is an effective monitoring tool to evaluate the overall feedback from the general public. 13

15 Promotional tools Facebook, twitter, YouTube Expected outputs Increase followers, fans, and viewers by 5-10% each month. Receive requests to fill application forms as potential hires ( requests) Monitoring & Evaluation Tools and Indicators immediate responses, sharing, comments and feedback 4.4. Marketing Tools Intelaq Project marketing material are designed and produced as complimentary tools to be used during activities and events. Although they are complementary tools, yet they are essential to increase visibility, disseminate messages and help in promoting the attractiveness of the driver job prolife during the implementation of the project activities. For a strong image building, and consistency in the use of marketing material, it is important that Intelaq Project team follow the branding guidelines to maintain a unified image of the project. In this respect, below is the color scheme for the Intelaq logo, to be used during the design and production of the printing material. Color RGB Scale CMYK Scale R:0 G:125 B:197 C: 100 M:40 Y:0 K:0 R:255 G:203 B:5 C:0 M:20 Y:100 K:0 R: 34 G:172 B:56 C:75 M:0 Y:100 K:0 R:102 G:102 B:102 C:0 M:0 Y:0 K: 65 On the Intelaq Communication & Marketing Tools CD there are the English and Arabic logos of the project for use on printing and promotional material 14

16 Promotional Tools The promotional tools suggested for the kickoff phase of Intelaq Project are either related to each activity as per the design and the purpose of the event, which are explained in the above sections; or are produced for the use of Intelaq to promote the project and its visibility. These tools are: Business Cards: for Intelaq Project team, branded with logo and tagline, for professionalism when approaching potential partners in the fundraising phase, and to be used in activities such as the press club, or university sessions, and employment fairs. Brochure/Pamphlet: a printing material to promote Intelaq, its vision, objectives, activities. Also the brochure should include a brief of the project, objectives, expected outputs, and impact. It is a marketing tool that can be provided to potential partners during the fundraising phase, as well. Then in other activities, such as the Press Club, it could be inserted in the press club kit for media representatives to have access to information. Intelaq News Flash: it is a publication similar to a newsletter, but due to the time frame of the project kickoff period, the news flash is suggested to be designed and printed only once. This publication is for partner companies, potential partners, and members of Intelaq to know more about the project activities, achievements, impact, and most importantly future plans. One of the plans to sustain Intelaq, and was discussed in the strategy document, is to implement this project as a national campaign and increase partners and contributors. Therefore, this publication is a useful tool to promote the actual project activities, supported by photos, facts, figures, and success stories, to attract more partners in the next phase of Intelaq Project Success Stories Highlighting impact and communicating success has been proven a successful tool for persuasion, and a change in attitude and behavior towards specific perceptions. Therefore, one of the core Intelaq marketing tool is the success story. The stories should be attractive, so there are guidelines to writing success stories such as: short attention-grabbing headline; a more explanatory sub headline, a photo with caption (preferably a photo in action not a portrait or a static position), short paragraphs, and support the stories with quotes. These stories should be compiled and developed by Intelaq Project team; and be used in News Flash, presentations, videos, uploaded on the 15

17 social media networks, or printed as posters and be used during events. They could also be given to partner companies, if the success story pertains to that certain company. These success stories could be in a form of: Case Study: this is where a case is being illustrated through mentioning the challenge, explaining the initiative or the efforts being done to overcome the challenge, and finally highlighting the result to show impact on an individual, community, cluster of people, or an entity. Before & After: a story supported by photos to showcase a situation before specific action/activity then highlighting the impact which is the after. Photo & Caption: highlighting impact and illustrating success through powerful photos with short indicative captions. There are templates for the different forms of success stories, and the Intelaq branded templates have been designed and are available on the Intelaq Communication & Marketing Tools CD for use by Intelaq Project team Documentary Videos Capturing photos and video footages will enrich and give credibility to printing and promotional material: presentations, brochures, News Flash, success stories, press club kit, and reports. In addition to the documentation of the activities, it is recommended to produce short films and an end-of-project documentary. The short films are 2-3 minutes documentation of activities and interviews, and the documentary is 8-10 minutes about Intelaq Project in the kickoff phase, the partners, the targets, impact, outputs, and the activities of the project. The documentary and short films can be uploaded on the social network sites; used in presentations, presented in workshops, conferences, and sessions. These documentaries can be used to showcase the project impact and its activities to potential partners for Intelaq future implementation. Therefore, audio visual documentation during the events is significant to have access to material and footage for producing an end of project film Partner s Guide The Partner s Guide is the third document delivered with the social marketing strategy. While developing the overall strategy, one of the target groups that are addressed is the existing drivers, and the objective is to promote the image of the driver internally within 16

18 companies. In this respect, the Partner s Guide 1 is designed to help in maintaining loyalty and enhance soft skills of existing drivers. The activities suggested in the brochure are interactive and participatory awareness activities that improve communication, team work, customer service, which leads to a stronger company image. The brochure is a guide with tips on what activity, when, how, where, and most importantly why companies should implement such activities. Intelaq Project team should provide this publication to management in operations, HR, and admin to select from the activities and implement them. 5. Intelaq Monitoring & Evaluation Monitoring and Evaluation starts with the kickoff of the project, where the monitoring is on both levels: activity evaluation, and overall performance of Intelaq Project Activity Monitoring & Evaluation Each event or campaign has the M&E tools and indicators, presented above with every activity. Intelaq Project team is responsible for monitoring the activity, compiling data, recording overall feedback and evaluation. The information gathered should be presented as charts, figures, facts to showcase achievements and impact in presentation and reports. Recording the data throughout the project implementation phase, will allow for substantial information that can be used to approach more partners in the expansion plan of Intelaq Intelaq Performance Monitoring & Evaluation The overall performance M&E is for the end of the kickoff phase. GIZ should be monitoring the performance of Intelaq Project team from startup to evaluate the overall impact, and provide recommendations for the extension of Intelaq Project. 1 The Partner s Guide brochure design is available on the Communication & Marketing Tools CD. 17

19 6. Intelaq Project Estimate Budget Below is the estimate direct cost for implementing the activities, as well as the activities breakdown Kickoff Phase - Activities Direct Cost Activity Price/unit Quantity Frequency Total EGP Intelaq Parade 350, ,000 Press Clubs 10, ,000 Success Stories ,000 Social Media 5, ,000 Business Cards ,250 Brochure/pamphlet 2 5, ,000 News Flash 3 7, ,500 short movies 7, ,000 documentary 200, ,000 Partner's Guide 5 2, ,000 Mobile Caravan 12, ,000 Alumni Gathering 7, ,000 University Orientation Session 7, ,000 Employment Fair Booth 20, ,000 Total 749,750 EGP 18

20 6.2. Activity Costs Breakdown Item Price/Unit Quantity Frequency Days number of events Total EGP Launching Intelaq Parade Intelaq Vehicle ,000 Branding of Vehicle ,000 Uniforms ,000 Printing & Promotional Material ,000 Field team ,000 Permissions & Approvals ,000 Audio Visual Documentation ,000 Production of Audio Visual ,000 Meals ,000 Partners Vehicles (in kind) Branding ,000 Closing ceremony 35, ,000 Communication facilities ,000 sessions (briefing & team building) ,900 Transportation ,500 Misc ,600 Total Parade Press Club Press Club Kit ,000 Membership IDs Printing & Promotional Material ,000 Venue & Event Expenses ,000 Misc ,500 Total Press Clubs Success Story Printing of Success story & Framing NA 5,000 Total Success Stories

21 Printing Item Price/Unit Quantity Frequency Days number of events Total EGP Social Media Design of pages and management NA 45,000 Total Social Media Management Printing & Promotional Material Business Cards NA 1,250 Brochure/pamphlet 2 5,000 1 NA 10,000 News Flash 3 7,500 1 NA 22,500 Total Printing & Promotional Material 33,750 Short Movies Video Cameras & Lighting NA 7000 Editing & Production NA 7000 Total Short Movies Production 14,000 Documentary Film Video Cameras & Lighting NA Editing & Production NA Total Documentary Film 200,000 Mobile Caravan Vehicle & Branding Uniforms Printing & Promotional Material 00 Team Misc Total Mobile Caravan 24,000 Orientation Sessions Printing & Promotional Material

22 Item Price/Unit Quantity Frequency Days number of events Total EGP Venue & Event Expenses Audio Visual Documentation Giveaways Total Orientation Sessions 14,000 Alumni Gatherings Printing & Promotional Material Venue & Event Expenses Audio Visual Documentation Giveaways Total Alumni Gatherings 14,000 Employment Fair Booth booth 10, ,000 Screen 1, ,500 Printing & Promotional 3, ,500 Material Audio visual documentation 5, ,000 Total Employment Fair Booth 20,000 Partners Guide Printing & Production NA 10,000 Total Production of Partners Guide 10,000 TOTAL OF INTELAQ PROJECT BUDGET 749,750 21