2018 Popcorn Kernel Guide CROSSROADS OF AMERICA COUNCIL BOY SCOUTS OF AMERICA

Transcription

1 2018 Popcorn Kernel Guide CROSSROADS OF AMERICA COUNCIL BOY SCOUTS OF AMERICA

2 KEY DATES All Popcorn orders are submitted through the popcorn system: Scouting.trails-end.com August 1 August 6 By August 16 August 19 August 23 & 24 August 25 September 10 September 20 & 21 October 21 October 23 October 28 October 28 November November 30 Online Sale begins August Orders Due in the Popcorn System at scouting.trails-end.com Recommended...all Units hold Kick-Off Parties Scout Popcorn Festival at Camp Belzer--earn the I m Trained patch! August Order Product Distribution by Unit SALE BEGINS! September Orders Due in the Popcorn System at scouting.trails-end.com September Order Product Distribution by Unit FINAL SALES DAY! Final day for Product Returns & Fulfill Take Order if products are available Final Popcorn Orders and Prize Order due at scouting.trails-end.com Unit-to-Unit Transfers due on scouting.trails-end.com Final Order Product distribution by Unit Final Payments due to CAC Offices Product Pick-up and Returns Product pickups at Camp Belzer and Integrated Distribution Services (IDS - Airport Warehouse) are open from 1-6p on the dates below. Orders must be placed by noon on Monday of that week. For example, orders must be placed by noon on August 27 for the August 28 pick up date. See page 6 & 7 for more instructions. Cash & Carry August 28 September 4 September 11 September 25 October 2 Cash & Carry pickups are open 1-6p at Camp Belzer. Product is available at a discounted rate after the sale is over to Units who need additional popcorn to fulfil orders. Product is paid for at the time of pick-up. Units will not receive credit on their unit invoice for these sales, however they can still sell the product at retail value to earn a portion of the money sold. November 20 November 27 December 4 December 11 2 POPCORN KERNEL GUIDE

3 Key Dates...page 2 Contact Information...page 3 Why Popcorn & Ways to Sell...page 4 Prizes and Incentives...page 5 Unit Commission...page 5 Placing Orders...page 6 Getting Your Popcorn...page 6 NEW! Show N Sell App...page 7 Getting More Popcorn...page 7 Unit-to-Unit Transfers...page 8 Wrapping Up the Sale...page 8 Returning Unsold Products...page 9 Ordering Prizes...page 9 Final Payments...page Patch Set...page 10 Congratulations on making the choice to have your unit fund its Scouting program through the 2018 Popcorn Fundraiser! The funds you raise can be used to cover registration fees, magazine subscriptions, uniforms, trips, activities, awards, day camps, summer camps, and high adventure experiences (for the youth) with less out-of-pocket expense for your families. Help all of your families save money by encouraging 100% of your Scouts participate! This year s popcorn fundraiser can be the best fundraiser EVER! TABLE OF CONTENTS For support, please go to crossroads.trails-end.com and click the "Need Help?" link in the top right-hand corner Don t know your district? Check out crossroadsbsa.org/districts Council Popcorn Staff Advisor Crys Gilliatt (317) cgilliat@crossroadsbsa.org LET S make this your best sale ever! DISTRICT POPCORN KERNELS After School Elizabeth Valencia (317) evalenci@crossroadsbsa.orh Bear Creek Jane Belvis (765) traderjane1@comcast.net Del-Mi Shane Langemeier (317) shanelangemeier@ bestequipmentco.com Golden Eagle Katie Bohnert (765) bohnertk@gmail.com Hou Koda Alex Alcalde (317) aalcalde@indy.rr.com Northeast Jess Jarrett (317) jessjarrettscouts@yahoo.com North Star Kimberly Gorham (317) kimberlygorham@yahoo.com Pathfinder Abby Barnes (317) abbigailn@att.net Pioneer Candice Flagg (317) candice.flagg@comcast.net Sakima Chris Burnworth (765) chris@burnworth.biz Sugar Creek Michele Enlow (765) michele.enlow@gmail.com Wabash Valley Mary Carlton (720) sellpopcornpack200@gmail.com Council Popcorn Kernel Kevin Fife (317) kfife@westlakefinancial.com CROSSROADS OF AMERICA COUNCIL 3

4 Why Sell popcorn... Turn-key unit fundraiser: No upfront money required- No Risk to Unit Scouts can earn their own way in Scouting with just one fundraiser a year Personal growth program for Scouts with BSA advancement opportunities Over 73% supports local Scouting program High quality and best tasting products Multiple ways to Sell - Show N Sell, Take Order, Show N Deliver and Online Sales steps to success BUILD A TEAM SHOW N SELL FOCUS Popcorn Kernel Team Shared Ideas & Effort Tribal Knowledge Passed Down Scalable MOTIVATING SCOUTS Start Prizes at Per Scout Goal Recognition for Top Sellers Fun, Games, Pie Face Exciting Prize Program Best ways to sell Scalable - More Scouts, More Shifts One Scout Per Shift 8 Hour Selling Commitment Easy Sales Forecasting RECRUITING Recruit at Show N Sells Train the Parents Distribute Flyers Take Contact Information PARENT BUY-IN Personal Growth Program One Fundraiser Per Year No Dues Unit Culture: It s What We Do BOOKING LOCATIONS Start Early! Late Spring, Early Summer Google Analytics: High Traffic Volume Unique Locations: Malls, Truck Stops, etc. Shifts Dependent on Unit Size & Goal SALES TRACKING Point of Sale Software Accept Credit Cards Individual Sales Tracking Real-Time Reporting Show N Sell or Storefront Sales - Involves coordinating booths in high foot traffic locations throughout your community. Begin the reservation process early (in the summer) to reserve to the best locations. It is best practice to have ONE Scout and ONE parent at each Show N Sell shift to cover more shifts during the course of the sale. Show N Deliver or "Wagon Sales" - Involves the Scout soliciting orders at the customer s residence. This method is preferred for neighborhoods close to home. A large percentage of home-owners say that no Scout has ever come to their door, missing this great opportunity. Product is brought along (in wagon or vehicle), making it a quick and easy process for the customer. If the desired product is not on hand, an order can be taken and product delivered later. Order Form / Take order - Scouts collecting orders on their order form. The Scout turns in the order form to the unit s popcorn team (i.e. Unit Popcorn Kernel). The product is then ordered and delivered later. This can also be taken through local neighborhoods, but it is great for parent s co-workers, friends and family. It is at unit s discretion whether money is collected up front or upon delivery. Online Sales - Online sales are easier than ever and you make a 50% commission! Scouts sell to out-of-town friends and family. It also works well for tech-savvy Scouts who are familiar with social networking sites like Facebook, YouTube and Twitter. Scouts set up their account on the Trail s End Website (with parental approval if under the age of 13). The customer pays securely online and the product is shipped directly to them. The unit has no involvement in the ordering or shipping process and receives 50% commission from all online sales. Online sales are open year-round! Important Sales Information When selling popcorn, keep these best practices in mind: Always sell popcorn while wearing a full Scout uniform Units should accept credit cards via the Trail's End Scout Selling App to avoid the no cash objections Never sell alone, always have an adult present during neighborhood sales and storefront sales Customers paying with a check should make payable to the unit, not to the Council Set a goal based on selling for 8 hours can fund a whole year in Scouting! Scouts with a goal sell more popcorn Combine any cash donations given for military orders so Scouts can gain sales and reach higher prize/incentive levels as well as the military-order patch 4 POPCORN KERNEL GUIDE

5 SCOUT PRIZES AND INCENTIVES Selling popcorn is all about helping Scouts and units pay for their Ideal Year of Scouting. This year s prize / incentive lineup will excite all Scouts - Cubs to Venturers! Refer to page 9 on how to order prizes. Scout Sales Prize Program Prizes in levels $350-$750 and patches are physical prizes you order from Keller Marketing. See page 9 for details on ordering Keller prizes as well as the Prize Flyer. new! trail's end scout champions prize Program Amazon.com Gift Card -- earn one gift card from the list below. SCOUTS MUST HAVE A REGISTERED TRAIL'S END ACCOUNT ON TRAILS-END.COM IN ORDER TO REDEEM! $1,000-1,499 Sales $55 Gift Card $1,500-2,499 Sales $85 Gift Card $2,500-3,499 Sales $150 Gift Card $3,500-4,999 Sales $250 Gift Card $5,000-7,499 Sales $400 Gift Card $7,500-9,999 Sales $600 Gift Card $10,000 Sales and up $1,000 Gift Card Bonus Incentives Scouts wanting to stretch for higher sales now have incentives to reach for the stars! Events, gift cards, and the Trail's End scholarship are available for those top sellers.$1,000 - $3,500 sales earn the Scout Champions Prize Program above and the bonus prizes listed below: $750 Total Sales Top Sellers Bonus Prize $1,000 Sales LEGO 2 Movie Experience $1,500 Sales Monster Jam or Kentucky Kingdom Experience $2,500 Sales Trails End Scholarship $3,500 Sales Vans Gift Card for customized shoes Prize-related Questions? For patches & prizes from $350, $500, and $750 levels - Call Keller Marketing at Keller will replace any defective or broken prizes. For Scout Champions (levels $1,000-$10,000+) - go to crossroads.trails-end.com and click the "Need Help?" link in the top right-hand corner. More information on the Scout Champions Prize Program Use the Scout Tracking page in the Popcorn System to track sales by Scout. This is how Trail's End will verify which Scouts sold $1,000+ for the distribution of Amazon.com Gift Cards The Amazon.com Gift Cards for levels $1,000+ will be delivered electronically to the address of the Scout's registered Trail s End account no later than December 17, Units are encouraged to add their own prizes or awards! UNIT COMMISSION Units earn a base commission based on the gross sales total of all Scouts combined. Bonus commission amounts will be awarded for the following: Base Commission 32% Attend Ideal Year of Scouting training at District Roundtable + 1% Attend District Popcorn Kickoff (dates by district) + 1% Exceed your unit s 2017 total sale + 2% Sell between $20,000 - $29, or % Sell between $30,000 - $39, or % Total sale exceeds $40, % ---Maximum Commission--- 40% Troop ONLY - prize opt-out + 3% Pie-in-the-face of a Den Leader! Gift cards for ice cream Gas card drawings for Mom and Dad! Anything that excites the Scouts and families! CROSSROADS OF AMERICA COUNCIL 5

6 PLACING ORDERS Please confirm your username and password well BEFORE the due date. There are three available dates to place orders in the Trail's End site. Go to scouting.trails-end.com to place your order by the specified due dates (see page 2 for dates). Double check your order before submission. Units have the ability to order in August, September, and October Only take product if you are going to sell before the next order date. Chocolate products will be available on the September and October orders only. Steps for ordering 1. Log into the Popcorn System at scouting.trails-end.com 2. Click the ORDER POPCORN button at the top of the page 3. Click the Select Order button and choose the correct month that you are ordering 4. Enter the quantities that you wish to order in the adjustment column 5. Click SUBMIT when you are finished with your order 6. You will receive an order confirmation to your address once your order is approved by the Council GETTING YOUR POPCORN Your district has a local warehouse for all three orders (August, September, and October). Exact dates, locations, and times will be communicated by your District Kernel. For more information on your district's warehouse, please visit crossroads.trails-end.com. Orders may be pre-sorted or on-site product sorting may be required depending on warehouse space and volunteers available. Be prepared to count and load your order as volunteers on-site are limited. Those picking up the popcorn will sign a packing slip and take ownership of the product on the unit s behalf. No children under the age of 18 are allowed in the warehouses due to safety reasons. 6 POPCORN KERNEL GUIDE

7 trail's end scout selling app Sell with the Trail s End Scout Selling App Simplify Your Popcorn Sale! Imagine an app that allows you to easily schedule families for storefront sales like Signup.com, track Scout sales, process credit cards like Square, and manage inventory better than your homegrown Excel spreadsheet. Dream no more! Require your Scout families to sell with the Trail s End Scout Selling app, and running the popcorn sale becomes so much easier! Unit Leaders log into trails-end.com and manage their unit s sale Key Functionality for Leaders: Invite Scout families to create accounts Create, schedule and manage storefront sites and shifts Check out/in popcorn inventory and cash to storefront sites and Scouts View real-time, mobile-enabled, dashboard reporting Download detailed sales reporting for storefront, wagon, and online sales. *Only Scout accounts can log into the Scout Selling app How will my unit receive their credit card sales? Credit card sales will be credited on your popcorn invoice minus transaction fees ($.25 per credit card transaction) For more information, instructions and helpful videos, go to crossroads.trails-end.com GETTING MORE POPCORN Extra popcorn will be available on the following Tuesdays during the sale at Camp Belzer and IDS (Airport Warehouse) from 1-6p. To pick up extra popcorn at Camp Belzer or IDS Place an online reservation at scouting.trails-end.com, click Order Popcorn Reservations open at 1p Wednesday (the week before) for pickup the following Tuesday and close at noon on the Monday (the week of pickup). o August 28 September 4 September 11 September 25 October 2 For example, for pickup on September 4, the reservations will open at 1p on Wednesday, August 29 and close at noon on Monday, September 3) Any reservations not picked up by 6p will be canceled and re-entered into the council s general inventory. A new order would be necessary for the next pick up date. Mid-sale additional popcorn is designed to restock your unit s storefront inventory or Show-and-Deliver inventory. Please do not fill take order sales with mid-sale popcorn Scout families download the Scout Selling app from the app store (Apple and Android) Key Functionality for Scouts: Scouts register a Trail s End Scout account by clicking the "Register" button on the home page of the app (Scouts can also login with their existing online selling account from trails-end.com) Sign-up for unit scheduled storefront shifts Record cash and credit card sales at storefronts and for Wagon Sales (individual Scouts selling door to door with product) Built-in credit card processing ($.25 per credit card transaction fee a better deal than Square!) View sales history Vehicle Capacity Estimates* Mid-size Car: 20 cases Small SUV: 40 cases Crossover: 40 cases Mini-van: 60 cases Large SUV: 70 cases Full-size van: 70 cases *Note: the Vehicle Capacity Estimates above are estimated without kids, car seats, strollers, etc Camp Belzer 6102 Boy Scout Road Lawrence, IN IDS (Airport Warehouse) 5425 Exploration Drive Indianapolis, IN orders. CROSSROADS OF AMERICA COUNCIL 7

8 UNIT-TO-UNIT TRANSFERS If your unit is going to be transferring products with another unit, make sure that you are following the process outlined below. Giving Unit 1. Log into your Popcorn System account at scouting.trails-end.com 2. Go to the Unit Orders tab 3. Click the magnifying glass next to the order with the inventory to be transferred 4. Click the Transfer Inventory button and select the District and Unit from the dropdowns that is receiving the inventory 5. Enter the quantities (cases and containers) to be transferred 6. Click the Submit Transfer Request to complete the form Receiving Unit 1. After the giving unit submits the transfer request, the receiving unit will be notified via Log into your Popcorn System account at scouting.trails-end.com 3. Go to the Unit Transfers tab 4. Review the pending product transfers. If correct, click the Approve button, and the Reject button if they are incorrect Once the receiving unit has accepted the transfers, each unit s invoice will be updated. The last day to complete Unit-to-Unit Transfers on scouting.trails-end.com is October 28th!! WRAPPING UP THE SALE The final day of the sale is Sunday, October 21. This leaves 7 days to collect remaining products and orders, order prizes, and place final orders in the Trail's End system by Sunday, October 28 at 11:59p. Steps to follow: Collect and add together all popcorn orders from your Scouts. Use leftover popcorn from your August/September orders to fill take orders if possible. Prepare any unused products for return by Tuesday, October 23. See Returning Unsold Products on page 9 for more details Use the Scout Tracking page in the Popcorn System to track sales by Scout. This is how Trail's End will verify which Scouts sold $1,000+ for the distribution of Amazon.com Gift Cards. *For more information on Scout Tracking, please log into the Popcorn System, click Help Documents from the left side bar, and select the Unit Reference Guide. Place a final order in the Trail's End system by Sunday, October 28 at 11:59p. Click the ORDER PRIZES button on scouting.trails-end.com to place $350-$750 level prize orders. Prize orders are also due by Sunday, October 28 at 11:59p. The Amazon.com Gift Cards for levels $1,000+ will be delivered electronically to the address of the Scout's registered Trail s End account no later than December 17, Pick up final popcorn order at your district warehouse on the assigned date (November by district). Distribute popcorn immediately to Scouts for delivery and payment collection. Pay the unit s invoice by Friday, November 30. The amount due will be the total sales less the unit s commissionthis will be stated on the invoice. Check payable to CAC-BSA - units paying by check must send ONE check (checks made out to units cannot be accepted.) Delays in payment will result in delays in prize shipments. Hold a unit celebration for a job well-done--distribute prizes/have Scouts bring what they bought on Amazon and thank Scouts..., parents, and leaders! Hold a session to discuss sale pros and cons to improve next year. 8 POPCORN KERNEL GUIDE

9 RETURNING UNSOLD PRODUCTS Eight popcorn products may be returned in full cases or individual containers in the original box. Returned products will be credited to the unit if they are in excellent condition, returned in the original packaging, and do not contain any writing or stickers. Unblemished products are required in order to repurpose the popcorn to another unit or sell to another council at the end of the sale. Reference this product mix to determine what products may be returned. THREE products cannot be returned after they are ordered by a unit. Remember, the final popcorn return day is October 23. Unsold, unreturned popcorn remains the property and financial responsibility of the unit. Product Containers/Case Retail Price Returnable? Caramel Corn 12 $10 Yes Popping Corn 12 $10 Yes White Cheddar Cheese Corn 12 $15 Yes Premium Caramel Corn 12 $20 Yes (w/ Almonds, Cashews, & Pecans) Unbelievable Butter--Microwave 6 $20 Yes Kettle Corn--Microwave 6 $25 Yes Chocolately Caramel Crunch Tin 6 $25 NO Salted Caramel Corn 12 $25 Yes White Chocolately Pretzels 12 $25 NO Cheese Lover s Collection Box 1 $30 Yes $30 Military Donation 1 $30 Yes $50 Military Donation 1 $50 Yes Chocolate Lover s Collection Tin 1 $60 NO Once all non-returnable products are depleted at Camp Belzer, IDS, Terre Haute & Muncie Service Centers, no more product will be ordered until the November final order dates at district distribution sites. TrACKING SCOUT SALES 2018 will be the final year for the White Chocolatey Pretzels flavor. Stock up! 1. From the unit homepage, click the Scout Tracking tab. 2. Double check to make sure that the current campaign is set (This automatically defaults to the current year) to display the Scout Tracking fields. 3. Next to each Scout s name, enter the all non-take order sales in the empty allocation boxes. 4. TAKE ORDER SALES TRACKING: Once you have entered all of your Scouts orders, the Enter Order hyperlinks will change to reflect the retail dollar amount sold by each Scout. HOW AND WHEN TO ORDER PRIZES All patches & prizes in levels $350, $500, and $750 need to be ordered by going to the ORDER PRIZES link in the Popcorn System to place $350-$750 level prize orders. Prize orders are due by Sunday, October 28 at 11:59p and they ship to you (the Unit Leader). All Amazon.com gift cards will be ed on December 17, 2018 to each Scout via their associated with their Trail s End account. Scouts must have a Trail s End registered account at to receive the ed gift card. Prizes are earned based on individual sales. There will be no combining of sales with other Scouts. Scouts who sell $350 will select their choice of prize from the $350 level. Scouts who sell $750 or more will select a prize from the level they achieve or select prizes from lower levels as long as the total of the prize levels does not exceed the prize level achieved. Example: if they sell $750 in popcorn, they may receive one prize from the $750 level or two prizes from the $350 level. If a prize at levels $350, $500, and $750 is no longer available a substitute of equal or greater value will be shipped. All bonuses are above and beyond the prize level achieved. CROSSROADS OF AMERICA COUNCIL 9

10 FINAL PAYMENTS Popcorn payment is due to a Crossroads of America Council office no later than Friday, November 30. To view your final invoice, log into the Trail s End Popcorn System. Click on Reports and then Unit Invoice. Units may pay with one check (from the unit s checking account), cash, credit card (VISA or Mastercard) via over the phone or in-person at a Crossroads of America Council office, or charge to Scout Shop Unit Account (through appropriate account signers). Unit prizes for levels $350-$750 (physical prizes from Keller Marketing) will not be released until popcorn is paid for in full. Please make sure your popcorn is paid on time PATCH SET Earn the Mad Scientist center patch by participating in the 2018 popcorn sale. Participating Scouts should have at least one sale credited to them during the August 25 through October 21 fundraiser. Online Sales Crunchula Sell at least one item online 6 Hour Seller Frankenpop Sell for at least 6 hours $750 Club Salted Carly Total at least $750 in sales Military Choco Wolf Sell at least 1 Military Order I m Trained Caramel Mummy Attend your Unit's Popcorn Kickoff Training or the Scout Popcorn Festival at Camp Belzer on August 19 Visit crossroads.trails-end.com for more information on the 2018 popcorn fundraiser! 10 POPCORN KERNEL GUIDE