ECRM Group. Company Profile Copyright 2018 ECRM Group. All rights reserved.

Transcription

1 ECRM Group Company Profile

2 About us Our Vision We believe in the value of the relationship We believe that there is huge potential value in the relationship between a company, their clients and stakeholders. We bring to light such value from data and leveraging digital rewards, enabled by linking modern marketing & technology skills. We innovate to be relevant, always-on and omnichannel. 2

3 About us Our Missions ECRM Italia Amilon Our mission is redefine relationship marketing. We design new processes and offer the best innovative and effective technology solutions to unlock the value of the relationship between a company and its clients, starting from data and transforming it into actions and concrete results. Our mission is to redefine rewards and gifting. We create, manage and deliver innovative rewards schemes for employee and sales incentives, benefits, loyalty programs and competitions with innovative proprietary technology, which empowers digital gift cards. 3

4 About us The ECRM Group ECRM Italia was founded in 2000 with the goal of bringing digital innovation to CRM. Today we are a Modern Marketing company focused on bringing innovation to CRM, Customer Loyalty and Data Analysis. Our approach is fully data-driven and firmly anchored to a solid technology backbone to deliver unique projects and actionable results to our clients on Strategy, Execution and Products. Amilon was founded in 2007 being the pioneer of digital innovation in the Italian gift cards market. It provides consulting and digital rewarding solutions for incentives, consumer promotions, customer loyalty and welfare programs. With more than 45M of transacted vouchers in 2017 and 100+ affiliated brands, Amilon is the No. 1 player in Italy, now rapidly expanding also in Europe. Tickete is an Italian start-up, in which our Group has a stake, focused on mobile marketing. Their solution collects purchasing data shown on any paper and digital receipt associating the customer s social network profile with his instore purchasing behaviour. The two sources data collection enable enriched data models for behavioural analysis as well as reaching the customer directly on his smartphone. AESYS is an Italian company, headquartered in Pescara (Abruzzo), specialized in system integration and digital development services, mainly front-end and mobile. With more than 100 headcounts, 5M turnover in 2017 and 100% YoY growth vs it is the ECRM Group partner for technology & operations since 2016, to expand our delivery capacity in a more stable, cost effective and near-shore region, in Italy. 4

5 About us Numbers 500+ Customers in Italy, Spain, Germany, Poland, UK, France across all industries 45M Revenues 2018 (as of July) 61 Headcounts (as of October 2018, excluding delivery center) 2.5M 20M 40+ Gift Cards sold 2018 (as of July) Loyalty Cards managed in our databases Digital Projects managed 5

6 About us Our team MANAGEMENT ECRM CEO & Group Founder Fabio Regazzoni Amilon CEO & Group Founder Andrea Verri General Manager Valerio Pacaccio CIO Renato Buontempo CRM & Loyalty Director Roberto D Alterio Gifting & Rewards Director Andrea Verri IT Services CRM & Loyalty Rewards & Gifting Technical Infrastructure Digital Studio Software Development Consulting Data Analysis Sales (Platforms) Client Services & Operations Product Marketing Sales ITA+INT Delivery Center 6

7 CRM & Loyalty Offering Services and products designed to make the CRM and Loyalty projects easy and effective. Redefine Relationship Marketing by creating actionable value from customer data. 7

8 CRM & Loyalty Offering Service lines We have 3 service lines: Strategy to support our clients to plan how to achieve their modern marketing goals, Execution to run marketing campaigns and support marketing operations efficiently and a set of on-the-shelf Products in Platforms As a Service. Strategy KEYWORD TAILORED Execution KEYWORD EFFICIENCY Products KEYWORD ON-THE-SHELF 8

9 CRM & Loyalty Offering Strategy We help our client to identify and leverage the full potential of their data. We guide them in the definition of an effective roadmap toward success. The road to success: Maturity Assessment CRM Strategy Lifetime Value Analysis (LTV) + Evolutive Roadmaps Loyalty Programs Design + Customer Journeys 9

10 CRM & Loyalty Offering Execution We provide full support to our partners during the whole duration of their programs in order to help them achieving the objective planned The main activities performed are: Campaign management (DEM, sms, contest, etc.) Data-analysis and reporting Operation support to loyalty programs DPO/Legal support through our partners 10

11 CRM & Loyalty Offering Products Capitalizing on our industry experience, we satisfy specific business requirements with plug-an-play solutions. Datactive Loyalty and Rewards, our brand new loyalty platform, enables marketers to easily manage complex multi-channel campaigns. The platform provides: Innovative contests (instant-win and final draw) Smart loyalty/incentive programs with build reward system On the other hand, TargetRich, our data-enrichment solution, allows our clients to: Leverage our data-lake and create 360 customers profiles Create hyper-targeted campaigns. 11

12 Digital Rewards & Gifting offering A giftcard catalogue of 100+ brands, spreadable throught multiple loyalty and incentive solutions. redefine rewards and gifting by creating value from digital rewards 12

13 Rewards offering Amilon Digital gifting and rewards We have been forerunners in 2007 re-inventing gift cards and making them digital: Amilon products and solutions have become the new benchmark for contests, incentives, loyalty and motivation schemes. Amilon is a processor and a reseller, we enable retailers to develop their omnichannel gift card program and open them new sales channels. 13

14 Rewards offering A wide set of solutions One of the key success factor in our innovation process is the wide set of loyalty and incentive solution offered We provide the perfect products to manage a gift card program in store thanks to a flexible and versatile platforms developed based on our solid competences and know-how Our solution that enables retailers to sell digital and physical gift cards on their corporate website or e-commerce: a new quick and smart channel Our award winning turnkey incentive platform is the quickest solution to reward employees and sales agents. Easy to setup, mobile responsive, completely customizable 14

15 Rewards offering 100+ Brands Click here to discover the full catalogue 15

16 ECRM Group Top Clients 16

17 MILAN, ITALY Via Natale Battaglia 12, Milano MADRID, SPAIN Calle de la Alameda 22, Madrid