Swiss Structured Products Monitor Assessment of structured products providers by Swiss adepts of structured products. January 2013

Transcription

1 Swiss Structured Products Monitor Assessment of structured products providers by Swiss adepts of structured products January 2013

2 What is the Swiss Structured Products Monitor? Assessment of structured product providers by product adepts On behalf of several banking providers, Kunz & Huber carries out a yearly survey among adepts of structured products in Switzerland since 2011 (Swiss Structured Products Monitor, SSPM). Adepts of structured products are defined as private investors with a "rather" or "very good knowledge" of structured products. The SSPM provides insights into the position, strengths and weaknesses of providers of structured products in Switzerland, and it identifies current and future banking needs of adepts of structured products. Theyearlysurveyisbasedonaminimalsampleof250adepts of structured products who assess selected product providers with regard to brand awareness, attractiveness and image. In the survey, adepts of structured products evaluate about 15 brands (brand names are prompted) and can mention an unlimited number of other relevant banking providers. As a multi-client survey, the SSPM is open to interested financial services providers and associations. Page 2

3 How is the SSPM embedded? Specific module of a comprehensive monitoring system for financial institutions SSPM Evaluation of structured products providers by adepts of structured products in Switzerland. Kunz & Huber Monitoring system for financial institutions Page 3

4 Which providers are evaluated? Mentioned providers and Clariden Leu Coop Bank Credit Suisse Deutsche Bank Hyposwiss Julius Bär Kantonalbank LGT Bank Lombard Odier Migros Bank NAB Notenstein Pictet Postfinance Raiffeisen Sarasin Swissquote UBS Valiant Vontobel Wegelin New in spontaneously mentioned by 1% of respondents or more Page 4

5 Which topics are evaluated? Questions to adepts of structured products 1 SSPM SPBM 2 General awareness of banking brands Brands Brand attractiveness and spontaneous brand preferences Brand images and image profiles Spontaneous preferences for structured products providers Products Prompted attractiveness of structured products providers Knowledge about and usage of structured products Preferred online sources for structured products General decision criteria for banking providers Banking relations, client satisfaction and loyalty General banking needs, relevance of touchpoints Investors Financial knowledge, strategy and decision making Relevance of banking secrecy, Switzerland as financial center Relevant information sources, usage of internet and mobile apps Statistics (e.g. age, gender, bankable assets) 1 according to questionnaire 2011/2012 and current proposals for adaptions 2 SPBM = Swiss Private Banking Monitor Page 5

6 Who is surveyed? Millionaires (HNWI) Non-millionaires Type Source Target Wealthy private investors domiciled in Switzerland Pool of wealthy private persons and lists of address brokers (sub-population of the SPBM) Financial (co-) decision makers in household, know structured products very/rather well Private investors domiciled in Switzerland Pool of private persons and random selection (white pages) Financial (co-) decision makers in household, know structured products very/rather well Assets 1 100% above CHF 1m 100% below CHF 1m Quota 75% German, 25% French, max 35% above 65 years 75% German, 25% French, max 35% above 65 years Method Phone interviews (CATI) Phone interviews (CATI) Sample n=150 (2x75 per year) n=100 (2x50 per year) 1 bankable assets = without real estate and pension funds Page 6

7 How are the results reported? Comprehensive and customized reports (examples from SSPM 2012) Comprehensive report with complete results Compact management summaries Individual KPI-cockpits with developments over time Thorough comparisons of different SP providers Detailed comments and individual recommendations Overall market positions of SP providers Brand profiles, strengths and weaknesses of providers Characteristics and preferences of SP adepts Profiles of SP adepts with brand affinity Comparison of SP adepts and other private investors Page 7

8 How do you benefit? SSPM as a navigation tool to optimize your market position Know how your brand is perceived by adepts of structured products in Switzerland. Benchmark your brand against other banking providers regarding brand awareness brand attractiveness brand consideration brandimage structured products Be aware of current characteristics and upcoming needs of adepts of structured products in Switzerland. Use the insights to further emphasize strengths and to reduce weaknesses of your brand. Optimize marketing and communication based on specific characteristics and needs of adepts of structured products. Page 8

9 What about timing and costs? Interviews in Q2 and Q4 2013, reports in June and December 2013 Swiss Structured Products Monitor Mar Apr May Jun Jul Aug Sep Oct Nov Dec SSPBM field 1 field 2 Jan Short intermediate report by the end of June Complete report by mid of December 2013 Costs 1 Swiss Structured Products Monitor SSPM CHF 18'000 CHF 9'000 50% discount (CHF 9'000) with the Swiss Private Banking Monitor (SSPM) 1 costs are listed excl. 8% VAT (in case of orders from outside Switzerland, no VAT needs to be charged) Page 9

10 What are the next steps? Please do not hesitate to contact us. Just ask for more information We are glad to provide you with more information on the Swiss Structured Products Monitor, including content of the survey, additional examples or references. ask for a personal meeting We would be delighted to meet with you personally, to show you actual results from 2012, and to discuss possibilities to adjust the SSPM to your specific needs. ask for a concrete proposal We are always happy to work out a customized proposal for you, including all elements that you are potentially interested in and taking into account your individual requirements. It is our ambition to serve you with the most valid, useful and cost-effective solution to assess the position of your brand in the target group of adepts of structured products in Switzerland. Page 10

11 Kunz & Huber Bahnhofstrasse 70 CH Zürich Dr. Bernhard Kunz Daniel Huber Phone: +41 (0) Phone: +41 (0) kunz@kunzhuber.ch huber@kunzhuber.ch