Area Analyzer. Cape George - Adelma Beach

Transcription

1 Area Analyzer Cape George - Adelma Beach

2 About this report This report summarizes the results from the web surveys within a service area. The main goal of this report is to visualize where surveys are being answered so you can gain a better understanding of where to concentrate additional marketing efforts to generate more surveys. It will also give you some guidance on how to design your actual service offerings for the next phase when potential subscribers can start to sign up for your services. Furthermore, this report provides information about the competitors currently operating in the area and how the customers feel about their services. Report generated date: 12/18/2017 6:52 PM Generated by: Bill Graham (Bill) 2 / 27

3 About Cape George Adelma Beach Area: 49.5 sq km (19.1 sq mi) 3 / 27

4 Survey response probability weighting Below is a table of the survey response weight. The values are how likely it is estimated that a survey results in a signup, based on the response to the question "How likely are you to purchase a service?" Response Weight Yes definitely! 85% Likely yes 60% I would consider it 20% Probably not 5% Definitely not! 0% 4 / 27

5 Information about respondents The below charts present the ratio between the different types of buildings the respondents answering the survey reside. It also shows to which extent potential subscribers living in different building types are interested in buying a connection to the network and a service. This will present a good indication of the building types where more marketing and sales efforts should be focused. 5 / 27

6 Survey progress The graphs below represent what time surveys are being responded to. The most interesting aspect from this graph is to analyze the fluctuation in comparison with the sales and marketing efforts being done within the zone to find out which activities are working best. 6 / 27

7 Survey responses on a map This is the map of the zone with the survey responses clearly plotted to show where a concerted effort of sales and marketing should be done to increase the number of survey responses. 7 / 27

8 Selected service offering - Residential 8 / 27

9 How likely to purchase - Residential How likely the respondent are to signup with their selected offer. A simple "Yes" or "No" in the survey has a big impact on how the customer will actually react when presented an offer. By asking them to describe how positive or negative they are at buying the service will help make a more accurate analysis of the expected outcome in the signup phase. 9 / 27

10 Competitive landscape - existing services This data comes from customers who have an existing internet service, and the service provider was obtained from the IP address the survey was conducted from. The current speed is not the measured actual speed, but the speed the respondents state they are currently purchasing. 10 / 27

11 Competitive landscape - download speeds offered per provider This data comes from the customers who have an existing service, and the service provider we obtained from the IP address that the survey was conducted from. 11 / 27

12 Competitive landscape - prices The price the respondents state they are paying for their current Internet service. The Download speed is not measured by actual speed, but the speed the respondents claim they are currently purchasing. 12 / 27

13 Satisfaction with speed Of the respondents who currently have Internet service 57 (53.8%) are less than satisfied with their current service's speed. If speed is identified as the major factor for satisfaction by the majority of potential subscribers. Then the high speed capacity of fiber should be emphasized in the marketing material. 13 / 27

14 Satisfaction with reliability Of the respondents who currently have Internet service 40 (37.7%) are less than satisfied with its reliability. If reliability is identified as the major factor for satisfaction by the majority of potential subscribers. Then the robustness and stability of a fiber connection should be emphasized in the marketing material. 14 / 27

15 Satisfaction with value Of the respondents who currently have Internet service 78 (73.6%) are less than satisfied with its price value. If the price is identified as the major factor for satisfaction by the majority of the potential subscribers. Then the affordability of fiber should be emphasized in the marketing material. This is often done by describing dollars per megabit ratio, where high speed fiber connections normally have the advantage. 15 / 27

16 Opinions on existing service providers If there is a Service Zone with a particular competitor with a strong presence then it will be of great benefit to identify their weak points, so that your fiber option can be designed and presented in the most favorable way through the competition with the competitor s offers. 16 / 27

17 CENTURYLINK-US-LEGACY-QWEST - Qwest Communications Company, LLC, US By survey type: Type: Residential-Single family home Count: 37 Satisfied with speed: 29.7% Satisfied with reliability: 45.9% Satisfied with value: 18.9% (see graph) Type: Residential-Multi family residence Count: 3 Satisfied with speed: 0.0% Satisfied with reliability: 66.7% Satisfied with value: 0.0% (see graph) Totals for CENTURYLINK- US-LEGACY- QWEST - Qwest Communications Company, LLC, US: Count: 40 Satisfied with speed: 27.5% Satisfied with reliability: 47.5% Satisfied with value: 17.5% (see graph) 17 / 27

18 AS-VOBIZ - vanoppen.biz LLC, US By survey type: Type: Residential-Single family home Count: 25 Satisfied with speed: 88.0% Satisfied with reliability: 92.0% Satisfied with value: 36.0% (see graph) Totals for AS- VOBIZ - vanoppen.biz LLC, US: Count: 25 Satisfied with speed: 88.0% Satisfied with reliability: 92.0% Satisfied with value: 36.0% (see graph) 18 / 27

19 Other By survey type: Type: Residential-Multi family residence Count: 1 Type: Residential-Single family home Count: 5 Satisfied with speed: 100.0% Satisfied with reliability: 100.0% Satisfied with value: 100.0% (see graph) Satisfied with speed: 20.0% Satisfied with reliability: 40.0% Satisfied with value: 40.0% (see graph) Totals for Other: Satisfied with speed: 33.3% Count: 6 Satisfied with reliability: 50.0% Satisfied with value: 50.0% (see graph) 19 / 27

20 VISIONARY - Visionary Communications, Inc., US By survey type: Type: Residential-Single family home Count: 4 Satisfied with speed: 0.0% Satisfied with reliability: 100.0% Satisfied with value: 50.0% (see graph) Totals for VISIONARY - Visionary Communications, Inc., US: Count: 4 Satisfied with speed: 0.0% Satisfied with reliability: 100.0% Satisfied with value: 50.0% (see graph) 20 / 27

21 VIASAT-SP-BACKBONE - ViaSat,Inc., US By survey type: Type: Residential-Single family home Count: 3 Satisfied with speed: 33.3% Satisfied with reliability: 33.3% Satisfied with value: 33.3% (see graph) Totals for VIASAT-SP- BACKBONE - ViaSat,Inc., US: Count: 3 Satisfied with speed: 33.3% Satisfied with reliability: 33.3% Satisfied with value: 33.3% (see graph) 21 / 27

22 COMCAST Comcast Cable Communications, LLC, US By survey type: Type: Residential-Single family home Count: 2 Satisfied with speed: 50.0% Satisfied with reliability: 50.0% Satisfied with value: 0.0% (see graph) Totals for COMCAST Comcast Cable Communications, LLC, US: Count: 2 Satisfied with speed: 50.0% Satisfied with reliability: 50.0% Satisfied with value: 0.0% (see graph) 22 / 27

23 Additional information How respondents heard about the survey is a good way to analyze which kind of marketing and communication platforms worked best when reaching out to potential customers. The channels that seem to work best should be emphasized in the marketing efforts done in the following zones. 23 / 27

24 Custom question 24 / 27

25 Custom question 25 / 27

26 Custom question 26 / 27

27 Custom question 27 / 27