UIEvolution is the leading cloud software provider focused on delivering valuable consumer experiences to vertical industries. HITECH 2015 TECH TALK

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1 UIEvolution presents UIEvolution is the leading cloud software provider focused on delivering valuable consumer experiences to vertical industries. HITECH 2015 TECH TALK BE OUR GUEST MILLENNIAL TRAVELER Personalized Tech and Value-Add Amenities Hotel IPTV Cruise Mobile Signage by Travis Beaven Chief Product Officer Auto Connected Car Resorts Seattle Tokyo Detroit

2 UNPACKING THE REAL FACTS MILLENNIAL TRAVELERS & WHAT THEY TELL US ABOUT THE FUTURE OF TRAVEL 27.4% MILLENNIALS 26.6% GEN X 6.6% GEN Z 13% SILENT GEN 26.4% BABY BOOMERS TOTAL US POPULATION 51% MALE 49% FEMALE THE GENDER DIVIDE There are 76,370,030 Millennials in the United States (generally defined as born between early 1980 s and 2000 s) Millennials approach travel differently, but this has much more to do with their background with technology and services and less to do with deeply embedded generational differences. 50% of all business travel revenue will be driven by Millennials by 2020 $41 more per night is what a Millennial will pay brand preference vs $29 avg 98% of Millennials own and use a smartphone and/or tablet on a daily basis. Data Source: Chase Banking Services, 2014

3 UNPACKING THE REAL FACTS MILLENNIAL TRAVELERS & WHAT THEY TELL US ABOUT THE FUTURE OF TRAVEL MAJORITY OF TRAVELERS carry three or more devices with them. expect their in-room TV to be smarter than at home. want a reduction of paper in the room and have it available digitally. SOCIAL Millennials Millennial travelers are more likely than other travelers to want to meet other people staying at their hotel. 57% 42% 26% Ages Ages CONVIENIENCE WIFI SPEED receives Millennial travelers are more likely to say it s a deal breaker if a hotel is not near public transportation. 18% Millennials % Ages % Ages X more guest complaints than anything, regardless of if it is offered for free or paid for at any price. Data Source: Chase Banking Services, 2014

4 TECHNOLOGY ADOPTION CURVE MILLENNIALS ARE THE EARLY ADOPTERS (BUT EVERYONE BECOMES AN ADOPTER) Adoption Chasm The tipping point at which innovation becomes inevitable. Millennials are early adopters; the momentum shift of personal technology drives expectations of a bigger role in services. The Adoption Chasm has been crossed and the expectations of later adoptive groups (generational groups) are now changing too. Innovators Early Adopters Early Majority Late Majority Laggards (2.5%) are risk takers who have the resources and desire to try new things, even if they fail. (13.5%) are selective about which tech they start using. They are considered the one to check in with for new information and reduce others uncertainty about a new tech by adopting it. (34%) take their time before adopting a new idea. They are willing to embrace a new technology as long as they understand how it fits with their lives. (34%) adopt in reaction to peer pressure, emerging norms, or economic necessity. Most of the uncertainty around an idea must be resolved before they adopt. (16%) are traditional and make decisions based on past experience. They are often economically unable to take risks on new ideas. 1 in 4 hotel guests would opt to bring their smartphone on a trip over their spouse. Data Source: Chase Banking Services, 2014

5 THE EVOLUTION OF A SERVICE PAY AT THE PUMP CONNECTIVE TECHNOLOGY CHANGES USER BEHAVIOR YESTERDAY TODAY TOMORROW A simple change to user behavior was one of the most rapid changes in a core service over the last generation. The Millennial generation has grown up only knowing this interaction, and it helps inform us of why they view connected technology as basic experience.

6 SMART CONVERGED SERVICES CONNECTED GUESTS THE GROWING CONSUMER EXPECTATION When the Millennial enters their personal information when they book, they expect that information to carry over to the check-in process, in-room experience and check-out. In Room Entertainment Mobile Applications Digital Signage Business Intelligence Their expectation is that they can use any device to obtain services. The TV must be as much of a part of the guest experience as the mobile phone, tablet or PC. All devices and services are connected and seamless.

7 MILLENNIALS EXPECT ONLY DEEPLY PERSONAL GUEST INTERACTIONS AND BEHAVIOR Mobile & Tablet In-Room Environment Guest Profile Dining Services Hotel Signage Hotel Services Gaming & Casino Spa Services 89% expect the hotel to already have all of the information necessary before check-in. 3 in 4 prefer their loyalty program to remember details about their preferences over points 95% will connect their home services to hotel services if they are available. One Half say personal dining preferences are a factor in determining a hotel stay Data Source: Chase Banking Services, 2014

8 Millennials are showing us the near future Guests of all generations expect a connected world, where they are engaged in a deeply personal way across many devices. Millennials care about outcomes Millennials don t care about specific brands or solutions. A Millennial cares about quick, on demand entertainment more than Netflix, and care more about the value of personalized services over loyalty points.

9 Thank you.