The Dairy Products Market in Western Europe Published: Continuously Updated 247 Pages - PDF Format

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1 The Dairy Products Market in Western Europe Published: Continuously Updated 247 Pages - PDF Format Order Online at: Basic coverage: Market demand for years 2004, 2008, 2009 and forecasts for years 2010, 2011 and Company market shares and brands for 2010 and continuously updated. The total West European Dairy Products Market was worth Euros 68.4 billion in 2009, and the Top- 10 West European companies supplied 45.5% of this market. This total market is forecast to decline at an average annual real -0.59% during the period. This report covers ALL 16 West European countries (see list below), providing complete in-depth coverage - no gaps or omissions! - based on FFT's international food and drink markets database, now in its 20th year. In particular, this report identifies 595 holding, independent and subsidiary companies in terms of market share by product, country, region and overall, providing an unparalleled strategic vision of the key players in the market. The underlying food & drink markets database is continuously updated, for example in regard to ongoing merger and acquisition activity, thus providing fully up-to-date analysis at all times with an online subscription. The report includes (see detailed Table of Contents for more): - A detailed 50-page Executive Summary in the form of commented graphs and data tables, including complete summary data tables (see Executive Synopsis). - Altogether, 112 country and product markets are covered by this report (see detail below). - Foodservice and Retail Market data are given by volume and value, and by product and country, hence providing complete coverage of human consumption. - Up to the Top-10 holding companies by market share by product, country and region. - Up to Top-100 holding companies listing by overall market share in the present markets. - Own label, branded, unbranded and artisanal (own produced for own sale) market shares.

2 A unique strategic vision of the 16-country West European market is presented, in particular identifying the numerous companies present together with their market shares and major brands by country and product. Standard data tables for each product provide a 16-country panorama of company strength (market shares by country and for the region) and presence (number of country and product markets in which present). Altogether, 595 holding, independent and subsidiary companies are identified (see full alphabetic listing), together with 1035 company market shares and major brands by country and product. (These can vary slightly due to continuous updating). This report provides a complete quantitative, hard data demand and supply analysis of final human consumption in the country and product markets listed below (see also Table of Contents). All product markets are carefully defined so as to be comparable across all countries. WHY YOU SHOULD BUY THIS REPORT Taken together with an online subscription to the underlying, continuously updated food & drink markets database, this report provides a fully up-to-date corporate 'map' of the major players and market trends, providing valuable support to strategic marketing decisions, in particular regarding: - Strategic Planning - Marketing & Sales - Mergers and Acquisitions - Market Opportunities & Risks - Company Strengths & Weaknesses COVERAGE - 7 Individual Product Markets: Liquid milk, Cream, Yoghurt, Condensed milk, Powdered milk, Ice cream, Chilled dairy desserts - 16 Country Markets: Austria, Belgium/Luxembourg, Denmark, Finland, France, Germany, Greece, Ireland/Eire, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and United Kingdom Product and Country Markets Being 7 Single Product Markets (Market Groups not counted) times 16 countries above Companies: Altogether 595 holding, independent and subsidiary companies (see company listing, can very slightly with continuous updating).

3 Company Market Shares: Altogether 1035 company market shares by product and country (can very slightly with continuous updating). - Mergers and Acquisitions: Data tables continously updated with online subscription. M&A listings ed regularly and provided free online. Product markets affected are specified. - Own Label Own Label, Branded, Unbranded and Artisanal (own made for own sale, e.g. independent bakers) market shares by product and country. - Major Brands Major brands listed by country, product, holding or independent companies and subsidiaries. AND FOR EACH AND EVERY PRODUCT COVERED - Retail, Foodservice and Total Historical and Forecast Demand: Total markets by volume and by value for 2004, 2008 and 2009, as well as forecast markets by volume and by value for 2010, 2011, and Demand Trends: Growth by volume and value (real % growth and by actual volumes and values), Forecast Growth: Forecast Real % Growth by Product and Region Company Market Shares: Market shares by product, country and region in 2010 (continuously updated online), are presented by product market, identifying the market leaders by country and regionally. - Company Profiles: All holding companies identified are listed alphabetically with their key subsidiaries by country, detailing the product markets in which the latest market shares have been identified. The overall share in the present market is calculated. The estimated percent contribution of each product to final (retail + foodservice) sales is also provided. - Supporting Annexes: Several supporting annexes such as exhange rates, population and pet data, company abbreviations (occasionally used in tables for space reasons), etc. are available free online.

4 DELIVERABLES - Current Edition: Continuously updated to preceding month. Estimated 297 pages. - Presentation: The report is produced at time of order from the continously updated database, and consists essentially of hard data provided in the form of detailed graphs, charts and data tables. - Electronic Support PDF: The standard pdf report delivered by can be printed and then photocopied recto-verso, and is designed to then drop into a 4-ring folder as a complete report, including cover, table of contents, etc. Table of Contents THE DAIRY PRODUCTS MARKET IN WESTERN EUROPE 1. INTRODUCTION 1.1 FOREWORD 1.2 EXPANDED COVERAGE 1.3 FEATURES AND INNOVATIONS IN THIS EDITION 1.4 DEFINITIONS AND METHODOLOGY 2. EXECUTIVE SUMMARY 2.1 INTRODUCTION FIGURE 2-1: 2009 DAIRY PRODUCTS MARKETS VS TOTAL MARKET 2.2 OVERVIEW 2.21 THE TOTAL MARKET BY COUNTRY FIGURE 2-2: TOTAL 2009 MARKET BY COUNTRY TABLE 2-1: 2004 & 2009 TOTAL MARKETS 2.22 THE TOTAL MARKET BY PRODUCT FIGURE 2-3: TOTAL 2009 MARKET BY PRODUCT TABLE 2-2: 2004 & 2009 PRODUCT MARKETS 2.23 IDENTIFYING LEADING COUNTRY/PRODUCT MARKETS FIGURE 2-4: TOTAL 2009 MARKET BY PRODUCT FIGURE 2-5: 2004 & 2009 PRODUCT MARKETS

5 2.3 THE RETAIL AND CATERING/FOODSERVICE MARKETS 2.31 RETAIL AND CATERING MARKET OVERVIEW TABLE 2-3: 2004 & 2009 RETAIL AND CATERING PRODUCT MARKETS 2.32 RETAIL AND CATERING ANALYSIS BY COUNTRY RETAIL MARKET SHARES BY COUNTRY FIGURE 2-6: 2009 COUNTRY RETAIL MARKET SHARES: ALL SELECTED PRODUCTS CATERING MARKET SHARES BY COUNTRY FIGURE 2-7: 2009 COUNTRY CATERING MARKET SHARES: ALL SELECTED PRODUCTS CATERING VS RETAIL MARKETS BY COUNTRY FIGURE 2-8: 2009 CATERING VS RETAIL COUNTRY MARKETS BY COUNTRY 2.33 RETAIL VS CATERING ANALYSIS BY PRODUCT RETAIL MARKET SHARES BY PRODUCT FIGURE 2-9: 2009 RETAIL MARKET SHARES BY COUNTRY CATERING MARKET SHARES BY PRODUCT FIGURE 2-10: 2009 CATERING MARKET SHARES BY PRODUCT CATERING VS RETAIL MARKETS BY PRODUCT FIGURE 2-11: 2009 RETAIL VS CATERING MARKETS BY COUNTRY 2.4 HISTORIC GROWTH TRENDS 2.41 SUMMARY OF HISTORIC TRENDS TABLE 2-4: GROWTH TREND RANKINGS BY COUNTRY TABLE 2-5: GROWTH TREND RANKINGS BY PRODUCT 2.42 COUNTRY MARKET ANALYSIS TOTAL PRODUCT MARKETS BY COUNTRY FIGURE 2-12: TOTAL 2004 & 2009 MARKETS BY COUNTRY EXPENDITURE PER CAPITA BY COUNTRY

6 FIGURE 2-13: 2004 & 2009 PER CAPITA EXPENDITURE BY COUNTRY FIGURE 2-14: 2004 & 2009 % CHANGE IN PER CAPITA CONSUMPTION MARKET GROWTH BY COUNTRY IN CURRENT VALUES FIGURE 2-15: 2004 & 2009 MARKET GROWTH IN EURO MILLIONS BY COUNTRY REAL PERCENT MARKET GROWTH BY COUNTRY FIGURE 2-16: 2004 & 2009 REAL AV. ANNUAL % MARKET GROWTH BY COUNTRY CURRENT VALUE & REAL % GROWTH RATES COMPARED BY COUNTRY FIGURE 2-17: 2004 & 2009 ABSOLUTE AND PERCENT GROWTH RATES BY COUNTRY 2.43 PRODUCT MARKET ANALYSIS TOTAL MARKETS BY PRODUCT FIGURE 2-18: TOTAL 2004 & 2009 MARKETS BY PRODUCT EXPENDITURE PER CAPITA BY PRODUCT FIGURE 2-19: 2004 & 2009 PER CAPITA EXPENDITURE BY PRODUCT FIGURE 2-20: 2004 & 2009 % CHANGE IN PER CAPITA CONSUMPTION TOTAL MARKET GROWTH BY PRODUCT IN CURRENT VALUES FIGURE 2-21: 2004 & 2009 MARKET GROWTH IN EURO MILLIONS BY PRODUCT REAL PERCENT MARKET GROWTH BY PRODUCT FIGURE 2-22: 2004 & 2009 REAL AV. ANNUAL % MARKET GROWTH BY PRODUCT CURRENT VALUE & REAL % GROWTH RATES COMPARED BY PRODUCT FIGURE 2-23: 2004 & 2009 ABSOLUTE AND PERCENT GROWTH RATES BY PRODUCT 2.5 FORECAST GROWTH TRENDS 2.51 FORECAST 2009 & 2012 VALUE MARKET GROWTH BY PRODUCT FIGURE 2-24: FORECAST 2009 & 2012 MARKET GROWTH BY PRODUCT 2.52 FORECAST 2009 & 2012 REAL PERCENT MARKET GROWTH BY PRODUCT FIGURE 2-25: FORECAST 2009 & 2012 REAL % MARKET GROWTH BY PRODUCT

7 2.53 FORECAST 2009 & 2012 GROWTH RATES COMPARED BY PRODUCT FIGURE 2-26: FORECAST EURO MILLION & REAL % MARKET GROWTH BY PRODUCT TABLE 2-6: 2009 & 2012 FORECAST GROWTH RATES BY PRODUCT 2.6 STRATEGIC COMPANY POSITIONS IN INTRODUCTION FIGURE 2-27: STRATEGIC MARKET PRESENCE OF TOP-10 COMPANIES 2.62 THE TOP PLAYERS IN WESTERN EUROPE MARKET DOMINANCE MARKET PRESENCE 2.63 STRATEGIC MARKET OVERVIEW TABLE 2-7: WESTERN EUROPE TOP-10 COMPANY MARKET SHARES BY COUNTRY 2.64 ASSESSING THE MAJOR FORCES IN THE MARKET FIGURE 2-27: DOMINANCE OF THE TOP-30 COMPANIES FIGURE 2-28: BRANDED VS OWN LABEL FIGURE 2-29: PRESENCE OF TOP-10 COMPANIES BY COUNTRY FIGURE 2-30: DOMINANCE OF TOP-10 COMPANIES PRESENT IN EACH COUNTRY 2.65 DOMINANCE OF THE TOP 10 COMPANIES IN WESTERN EUROPE TABLE 2-8: THE TOP-100 COMPANIES BY MARKET SHARE IN WESTERN EUROPE 2.7 MAJOR BRANDS AND MARKET REFERENCE SYSTEM 2.8 CONCLUSION 2.9 SPECIAL ANNEX: QUICK REFERENCE TABLES TABLE 2-9: 2004 COUNTRY & PRODUCT MARKETS BY VALUE TABLE 2-10: 2009 COUNTRY & PRODUCT MARKETS BY VALUE TABLE 2-11: 2009 RETAIL COUNTRY & PRODUCT MARKETS TABLE 2-12: 2009 FOODSERVICE COUNTRY & PRODUCT MARKETS

8 TABLE 2-13: 2004 & 2009 COUNTRY/PRODUCT GROWTH IN CURRENT EURO MILLIONS TABLE 2-14: 2004 & 2009 COUNTRY/PRODUCT REAL AV. ANN. % GROWTH RATES TABLE 2-15: 2004 COUNTRY & PRODUCT MARKETS BY VOLUME TABLE 2-16: 2009 COUNTRY & PRODUCT MARKETS BY VOLUME TABLE 2-17: 2004 & 2009 RETAIL MARKET SHARE OF EACH COUNTRY AND PRODUCT MARKET TABLE 2-18: 2009 CATERING MARKET SHARE OF EACH COUNTRY AND PRODUCT MARKET TABLE 2-19: 2009 RETAIL MARKET SHARES TABLE 2-20: 2009 CATERING MARKET SHARES TABLE 2-21: 2009 RETAIL EXPENDITURE PER CAPITA TABLE 2-22: 2009 CATERING EXPENDITURE PER CAPITA 3. DEMAND AND SUPPLY PRODUCT MARKET DATA (SEE DETAILED, COMMENTED SAMPLES) 3.1 LIQUID MILK 3.11 TOTAL DEMAND BY VOLUME, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND TOTAL DEMAND BY VALUE, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND RETAIL & FOODSERVICE DEMAND BY VOLUME, 2004, 2008 AND RETAIL & FOODSERVICE DEMAND BY VALUE (EUROS OR US$), 2004, 2008 AND COMPANY MARKET SHARES BY VALUE, 2010 (UPDATED TO PRECEDING MONTH) 3.16 BRANDED, UNBRANDED, OWN LABEL AND ARTISANAL DISTRIBUTION CHANNELS, CREAM 3.21 TOTAL DEMAND BY VOLUME, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND TOTAL DEMAND BY VALUE, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND RETAIL & FOODSERVICE DEMAND BY VOLUME, 2004, 2008 AND RETAIL & FOODSERVICE DEMAND BY VALUE (EUROS OR US$), 2004, 2008 AND 2009

9 3.25 COMPANY MARKET SHARES BY VALUE, 2010 (UPDATED TO PRECEDING MONTH) 3.26 BRANDED, UNBRANDED, OWN LABEL AND ARTISANAL DISTRIBUTION CHANNELS, YOGHURT 3.31 TOTAL DEMAND BY VOLUME, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND TOTAL DEMAND BY VALUE, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND RETAIL & FOODSERVICE DEMAND BY VOLUME, 2004, 2008 AND RETAIL & FOODSERVICE DEMAND BY VALUE (EUROS OR US$), 2004, 2008 AND COMPANY MARKET SHARES BY VALUE, 2010 (UPDATED TO PRECEDING MONTH) 3.36 BRANDED, UNBRANDED, OWN LABEL AND ARTISANAL DISTRIBUTION CHANNELS, CONDENSED MILK 3.41 TOTAL DEMAND BY VOLUME, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND TOTAL DEMAND BY VALUE, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND RETAIL & FOODSERVICE DEMAND BY VOLUME, 2004, 2008 AND RETAIL & FOODSERVICE DEMAND BY VALUE (EUROS OR US$), 2004, 2008 AND COMPANY MARKET SHARES BY VALUE, 2010 (UPDATED TO PRECEDING MONTH) 3.46 BRANDED, UNBRANDED, OWN LABEL AND ARTISANAL DISTRIBUTION CHANNELS, POWDERED MILK 3.51 TOTAL DEMAND BY VOLUME, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND TOTAL DEMAND BY VALUE, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND RETAIL & FOODSERVICE DEMAND BY VOLUME, 2004, 2008 AND RETAIL & FOODSERVICE DEMAND BY VALUE (EUROS OR US$), 2004, 2008 AND COMPANY MARKET SHARES BY VALUE, 2010 (UPDATED TO PRECEDING MONTH) 3.56 BRANDED, UNBRANDED, OWN LABEL AND ARTISANAL DISTRIBUTION CHANNELS, ICE CREAM 3.61 TOTAL DEMAND BY VOLUME, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND 2012

10 3.62 TOTAL DEMAND BY VALUE, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND RETAIL & FOODSERVICE DEMAND BY VOLUME, 2004, 2008 AND RETAIL & FOODSERVICE DEMAND BY VALUE (EUROS OR US$), 2004, 2008 AND COMPANY MARKET SHARES BY VALUE, 2010 (UPDATED TO PRECEDING MONTH) 3.66 BRANDED, UNBRANDED, OWN LABEL AND ARTISANAL DISTRIBUTION CHANNELS, CHILLED DAIRY DESSERTS 3.71 TOTAL DEMAND BY VOLUME, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND TOTAL DEMAND BY VALUE, 2004, 2008 AND 2009, AND FORECAST 2010, 2011 AND RETAIL & FOODSERVICE DEMAND BY VOLUME, 2004, 2008 AND RETAIL & FOODSERVICE DEMAND BY VALUE (EUROS OR US$), 2004, 2008 AND COMPANY MARKET SHARES BY VALUE, 2010 (UPDATED TO PRECEDING MONTH) 3.76 BRANDED, UNBRANDED, OWN LABEL AND ARTISANAL DISTRIBUTION CHANNELS, STRATEGIC COMPANY PROFILES (SEE COMPANY LIST AND DETAILED, COMMENTED SAMPLES) WESTERN EUROPE NUMBER OF COMPANIES CITED: 595 NUMBER OF COMPANY MARKET SHARES CITED: 1035 GENERAL: THIS SECTION PROVIDES AN ALPHABETIC LISTING OF THE 595 HOLDING, INDEPENDANT AND SUBSIDIARY COMPANIES COVERED BY THIS REPORT. KEY DEFINITION: COMPANY MARKET SHARES BY VALUE GIVEN FOR THE TOTAL MARKET (RETAIL, FOODSERVICE AND ARTISANAL), AND NOT FOR A POTENTIALLY MISLEADING SEGMENT OF THE MARKET ONLY. UP-TO-DATE: FFT'S UNDERLYING INTERNATIONAL FOOD & DRINK MARKETS DATABASE IS UPDATED CONTINUOUSLY TO PRECEDING MONTH, IN PARTICULAR INCLUDING SIGNIFICANT ON-GOING MERGERS & ACQUSITIONS (M&A'S).

11 2010 COMPANY DATA PROVIDED (UPDATED TO ABOUT ONE MONTH PRECEDING PUBLICATION) COMPANY MARKET SHARES BY PRODUCT (SEE PRODUCT MARKET SECTIONS ABOVE) - UP TO TOP-10 HOLDING COMPANIES BY COUNTRY, REGION AND PRODUCT - KEY LOCAL SUBSIDIARIES BY COUNTRY AND PRODUCT FOR EACH HOLDING COMPANY COMPANY MARKET SHARES BY VALUE BY REGION, COUNTRY AND PRODUCT FULL ALPHABETIC COMPANY LISTING ALL 595 COMPANIES IDENTIFIED IN THIS REPORT (SEE COMPANY LIST). - KEY COUNTRY SUBSIDIARIES BY COUNTRY AND PRODUCT FOR EACH HOLDING COMPANY COMPANY MARKET SHARES AND RANKINGS BY COUNTRY & PRODUCT - ESTIMATED CONTRIBUTION BY PRODUCT TO EACH COMPANY'S REGIONAL SALES TURNOVER (PERCENT SHARES AT RETAIL AND FOODSERVICE BUY-IN PRICES) MAJOR BRANDS AND COMPANY 'WHO OWNS WHOM' (SEE MAJOR BRANDS SECTION BELOW) - KEY SUBSIDIARIES AND BRANDS BY HOLDING COMPANY - 'WHO OWNS WHOM' LISTING IDENTIFYING HOLDING COMPANIES AND SUBSIDIARIES. SIGNIFICANT MERGERS & ACQUSITIONS (M&A'S) 5. MAJOR BRANDS AND COMPANY 'WHO OWNS WHOM' (ESTIMATED NUMBER OF PAGES) - COMPANIES AND BRANDS BY PRODUCT & COUNTRY - COMPANIES AND BRANDS BY HOLDING AND KEY SUBSIDIARY COMPANY - 'WHO OWNS WHOM' LISTING IDENTIFYING HOLDING COMPANIES AND SUBSIDIARIES ANNEXES THE FOLLOWING ANNEXES ARE AVAILABLE ONLINE LANGUAGE PRODUCT LEXICON 2. PRODUCT DEFINITIONS

12 3. COMPANY ABBREVIATIONS 4. CAT AND DOG POPULATIONS 5. HUMAN POPULATIONS 6. EURO EXCHANGE RATES 7. US$ EXCHANGE RATES