SPONSORSHIP OPPORTUNITIES 2018

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1 SHIP OPPORTUNITIES 2018

2 Dear Valued Partner, Each year, &THEN becomes the global HQ for the data-driven marketing industry. It s a place where ideas take root and business gets done. That s why, year after year, so many brands partner with DMA to engage the marketing community at &THEN. Shouldn t your brand be there to meet them? L A S T Y E A R, & T H E N A T T R A C T E D S E N I O R D E C I S I O N M A K E R S A N D I N F L U E N C E S F R O M O V E R 2 0 C O U N T R I E S. Our Partners play an integral role in igniting discovery, making new connections, and contributing directly to the community. &THEN provides an ideal backdrop for you to bridge the gap between brand presence and brand engagement. Our blend of inspiration speakers, curated content, advanced solutions and entertainment creates inviting platforms that bring registrants together to discover and share ideas all while connecting with Partner brands on a more personal level. Beyond &THEN, our Partners keep the conversation going year-round with the contacts and contracts they make. For these reasons, and more, I invite you now to join DMA as our Partner at &THEN in Las Vegas from October 7-9, Lend us your brand. Your influence. Your ability to lead at &THEN. We ll return incredible value. Tom Benton CEO, DMA 2

3 WHY BECOME A AT &THEN? 20+ Countries THOUSANDS Of Decision-Makers UNLIMITED Opportunities You will place your brand, your products, and your services in front of thousands of marketers under one roof who are coming to learn, create, and buy. &THEN has a long history of providing our sponsor partners with a return on their promotional marketing investments. We help our partners create stronger connections by providing exclusive access to decision makers and extraordinary experiences that add real value to their brands. If you want to reach the people who think, plan and do what it takes to succeed in marketing today, then you need to be a sponsor at &THEN. 3

4 People here are really adventurous and engaged. &THEN is a great event and we are really happy to be here. JENNY GOMEZ Director, Product Marketing Advanced media & Advertising It s always Been good. It s very well-organized. And, there s a good variety of exhibitor and speakers. MARCO SCARAMILLIO Global CEO &THEN is unmissable. We participate every year. BUELL DUNCAN VP, Marketing 4

5 2017 &THEN AUDIENCE BRANDS FROM ACROSS THE ENTIRE ECOSYSTEM 48% United States 52% International ATTENDEES FROM 21 COUNTRIES WHO EXHIBITS AND S AT &THEN? 1,500 DECISION MAKERS Your competitors. Startups, established brands, industry giants - and everyone in between have already joined us: Affiliate Marketers Agencies Analytics & Insight Providers Catalogers Ecommerce Platforms Service Providers Integrated Marketers Mobile Marketers 23% EXECUTIVE 21% VICE PRESIDENT 15% MANAGING DIRECTOR Content Platforms MarTech and AdTech Firms CRM & Loyalty Specialists Programmatic Media Companies Data Management Houses Direct Mailers and Printers Social Media Specialists Fulfillment Services 15% ACCOUNT DIRECTOR 13% CMO/CCO 12% CREATIVE DIRECTOR 5

6 AT A GLANCE 2018 &THEN OPPORTUNITIES &THEN Attendees are looking to make more than connections they re looking to make commitments. Don t miss out with an exclusive sponsorship: Title Sponsor Participate in main-stage Thought Leadership and gain premium exposure throughout the conference, website and marketing. Track Sponsor Host Educational Track Sessions exclusively throughout the conference, plus present one of them. Insight Sessions Main Stage Thought Leadership No other sessions will be happening during these insight sessions so you will capture maximum audience. A-La-Carte Sponsor Platinum, Gold, Silver or Bronze tiers provide Thought Leadership, Access and Brand opportunities. Premium Sponsorship Opportunities Title Platinum Gold Silver Bronze $120,000 $75,000 $50,000 $25,000 $10,000 A-La-Carte Sponsorship Opportunities DMA Member Non-Member Track Sponsor (7 Available) $75,000 $95,000 Marquis Keynote Introduction $25,000 $32,000 Experience Zone Introduction $15,000 $19,000 Insight Sessions (6 Available) $35,000 $45,000 Whitepaper Live Session (8 Available) $12,500 $15,500 Solutions Showcase (8 Available) $7,500 $9,500 Executive Marketing Lounge All Days (1 Available) $40,000 $50,000 Regi-Ception Sponsor All Days (1 Available) $40,000 $50,000 Sunday Opening Reception / Experience Zone (1 Available) $40,000 $50,000 Exclusive VIP Reception / Monday Night (1 Available) $35,000 $45,000 Private Meeting Rooms (5 Available) $10,000 $12,500 Mobile App (1 Available) $40,000 $50,000 Wi-Fi (1 Available) $40,000 $50,000 Event Bags (1 Available) $35,000 $42,000 Lanyards (1 Available) $35,000 $45,000 Exclusive Keycard Sponsor (1 Available) $25,000 $32,000 Branded Room Door Hangers (2 Available) $10,000 $12,500 Hanging Banners (10 Available) $10,000 $12,500 Floor Stickers (5 Available) $7,500 $10,000 Event Bag Insert (10 Available) $6,000 $8,000 6

7 TITLE SHIP 1 AVAILABLE $120,000 MEMBER / $150,000 NON-MEMBER High Visibility + Thought Leadership Participate in a main stage (Insight) Thought Leadership session on Monday, as well as a Keynote Introduction on Day 1, Day 2, or Day 3 in front of 1,000+ attendees. The Keynote Session Introduction will be a member of your executive team. Your company will have premium exposure to the market s power players at the conference. Your company logo will always appear in all marketing materials, website, and signage as the Title Sponsor of the &THEN event. Access Receive 15 all-access passes for your executives, clients and prospects. In addition you will receive 3 passes to the exclusive VIP reception. Attendee list pre + post-show with title and company included. Presence 20 x 20 or 20 x 30 Exhibit Space in the Experience Zone. Branding Your logo prominent on Website, s, and Signage as Title Sponsor One banner of your choice One dedicated exclusive One tote bag insert One private meeting room 7

8 TRACK SHIP 7 AVAILABLE $75,000 MEMBER / $95,000 NON-MEMBER Education Be an Exclusive Track Sponsor for both days of &THEN. You will host the full two days and receive two opportunities (one per day) to present for 35 minutes in front of 100+ conference attendees. You will work with the &THEN content team on topics and participants. Tracks Data-Inspired Creative Personalized Experience Internal Data Strategy Access Receive 8 all-access passes for your executives, and 2 passes to the exclusive VIP reception. Attendee list pre + post-show with title and company included. Presence 20 x 20 or 20 x 30 Exhibit Space in the Experience Zone. Branding Print Innovation/Digital Integration Media Automation Return on Innovation Blockchain Marketing Acknowledgement as a Platinum Sponsor on all promotional elements: website, on-site signage, and program guide*. You will also receive a full color ad in the event guide. Lastly, you will have the option of including 1 piece of promotional collateral in the official event bag. *See A-La-Carte Guidelines 8

9 A-LA-CARTE TIERED SHIPS Sponsors will be listed at the following sponsorship level, if their investment reaches the allocated designation: PLATINUM - $75,000 Platinum Sponsors enjoy one-on-one exposure to &THEN conference attendees, greatly enhancing their ability to make meaningful connections with scores of potential customers. GOLD - $50,000 This top-level sponsorship provides high-profile visibility for your brand throughout the duration of the conference. SILVER - $25,000 As a Silver Sponsor, you will reach a multitude of global marketing leaders. Your brand will be incorporated into &THEN marketing efforts. BRONZE - $10,000 As a Bronze Sponsor of &THEN, you will reach marketing leaders in an economical and effective manner. 9

10 A-LA-CARTE THOUGHT LEADERSHIP OPPORTUNITIES Insight Session (7 Available) $35,000 Member $45,000 Non-Member Insight Sessions provide a look into marketing best practices and emerging trends. Like general session keynotes, these modules are led by heavyweight visionaries, experts, and trend-setters. They will share their secrets, experiences, and advice on how to capitalize on marketing initiatives to engage customers. Leave with practical techniques that will foster integration, increase ROI, enhance lead generation, build stronger customer retention and loyalty techniques. Work with the &THEN Content Team to produce a 30min session featuring client case studies or client co-presenters. The session room can hold up to 150+ attendees. Marquis Keynote Introduction (2 Available) $25,000 Member $32,000 Non-Member Special benefits include: Keynote introduction for 5 minutes in front of 1,000+ attendees, gobo lighting, Inspiration Zone signage, and VIP Meet and Greet with Keynote Speaker. Experience Zone Keynote Introduction (2 Available) $15,000 Member $19,000 Non-Member Special benefits include: Keynote introduction for 5 minutes in front of 250+ attendees and Experience Zone signage. 10

11 A-LA-CARTE THOUGHT LEADERSHIP OPPORTUNITIES Whitepaper Live Sessions (8 Available) $12,500 Member $15,500 Non-Member Whitepaper Live Sessions are great opportunity to put your latest technology on display for marketers to see or a client case study. You ll have a 20 minute session to present a case study or a co-client presentation at &THEN Attendees can learn more about your innovative solution/case study and then can apply or buy what they have learned or saw at the event. 20 minute session Case Study for attendees to hear leading industry technologies and services Insight and Best Practice from companies working with the worlds Fortune 1000 brands Solutions Showcase (8 Available) $7,500 Member $9,500 Non-Member These Solutions Showcase offers recognition and lead generation to the sponsor. This is your hub for networking, collaboration, and engagement with our attendees and audiences. Work collaboratively with our &THEN Content Team to produce a 15 minute session featuring client case studies or solution showcase. This speaking engagement will be outside of the Experience Zone within the foyer of the registration area. 11

12 A-LA-CARTE ACCESS OPPORTUNITIES Executive Marketer Lounge (All Days) (1 Available) $40,000 Member $50,000 Non-Member Be the exclusive sponsor of the Executive Marketer Lounge and help VIP buyers network, collaborate, and stay connected in an upscale environment. Up-close Q&A keynote sessions will take place in the EMP Lounge, allowing you to host and introduce our keynote speakers to lounge attendees. You will receive acknowledgement as the Exclusive Executive Marketer Lounge Sponsor on all promotional elements: website, on-site signage, and program guide. You ll receive 8 all-access passes for your executives, clients, and prospects. You will also receive 2 passes to the Monday evening VIP Reception, where 100+ VIPs will be in attendance. Regi-Ception Sponsor (All Days) (1 Available) $40,000 Member $50,000 Non-Member Host The Regi-Ception offers great sponsor branding and visibility in the pre-function area of the conference. It s a centrally-located lounge and hangout area, perfect for event attendees to network, catch up on business, discuss the great content they ve seen and recharge their devices. You will also receive 8 passes to the conference, and will be considered a Silver Level Sponsor of the event. You will also receive 2 passes to the Monday evening VIP Reception, where 100+ VIPs will be in attendance. 12

13 A-LA-CARTE ACCESS OPPORTUNITIES Sunday Opening Reception / Experience Zone (1 Available) $40,000 Member $50,000 Non-Member New to &THEN2018! Sunday Opening Reception offers a time for networking opportunity with industry peers, partners, providers, and brands. Here is a great opportunity to get your branding in front of hundreds of &THEN delegates. Partner with DMA at the Kickoff event and your brand will be displayed on signage and promotional materials. Exclusive VIP Reception Monday Night (1 Available) $35,000 Member $45,000 Non-Member Be the exclusive sponsor of the one hour reception with light appetizers and open bar included. You will receive acknowledgement as the Exclusive VIP Reception Sponsor on all promotional elements: website, on-site signage, and program guide. You ll receive 5 all-access passes for your executives, clients, and prospects. You will also receive 5 passes to the VIP Reception. You have the option of including 1 piece of promotional collateral in the official event bag. 13

14 A-LA-CARTE PRESENCE OPPORTUNITIES Private Meeting Room (5 Available) $10,000 Member $12,500 Non-Member Host a private suite right off the Experience Zone floor to build out your custom experiential environment. You ll be acknowledged and promoted within the event guide, on the website, and onsite. You ll receive 2 allaccess passes for your executives, clients, and prospects. 14

15 A-LA-CARTE BRANDING OPPORTUNITIES Mobile App (1 Available) $40,000 Member $50,000 Non-Member Be the exclusive sponsor of the &THEN 2018 Mobile App. You will be branded with 4 x7 banner stands promoting the sponsorship for display at the event. You will also receive acknowledgement as the exclusive Mobile App Sponsor on all promotional elements: website, on-site signage, and program guide. You ll receive 4 all-access passes for your executives, clients, and prospects. You have the option of including 1 piece of promotional collateral in the official event bag. WiFi (1 Available) $40,000 Member $50,000 Non-Member Be the exclusive sponsor of the &THEN 2018 Wi-Fi. You will be branded with 4 x7 banner stands promoting the sponsorship for display at the event. You will receive acknowledgement as the exclusive Wi-Fi Sponsor on all promotional elements: website, on-site signage, and program guide. You ll receive 4 all access passes for your executives, clients, and prospects. You have the option of including 1 piece of promotional collateral in the official event bag. 15

16 A-LA-CARTE BRANDING OPPORTUNITIES Event Bags (1 Available) $35,000 Member $42,000 Non-Member Your sponsor logo will be co-branded with the &THEN logo on all official event bags. You will also receive acknowledgement as the Exclusive Event Bag Sponsor on all promotional elements: website, on-site signage, and program guide. You ll receive 4 all-access passes for your executives, clients, and prospects. You have the option of including 1 piece of promotional collateral in the official event bag. Lanyards (1 Available) $30,000 Member $38,000 Non-Member Be the exclusive sponsor of the &THEN 2018 Lanyards given to all attendees. You will receive acknowledgement as the exclusive Lanyard Sponsor on all promotional elements: website, on-site signage, and program guide. You ll receive 4 all-access passes for your executives, clients, and prospects. You have the option of including 1 piece of promotional collateral in the official event bag. 16

17 A-LA-CARTE BRANDING OPPORTUNITIES Exclusive Keycard Sponsor (1 Available) $25,000 Member $32,000 Non-Member Be the exclusive sponsor of the &THEN 2018 keycard sponsorship. You will receive the opportunity to display your logo on two keycards for the first 1,000 customers in the &THEN hotel block at the MGM Grand. You ll receive 4 all access passes for your executives, clients, and prospects. You have the option of including 1 piece of promotional collateral in the official event bag. Branded Room Door Hangers (2 Available) $10,000 Member $12,500 Non-Member You will receive the opportunity to display your logo on the door hangs for the first 1,000 customers in the &THEN hotel block at the MGM Grand. *Additional room drop options available Hanging Banners (10 Available) $10,000 Member $12,500 Non-Member Display your prominence at &THEN by placing your logo on a 10 x15 hanging banner. First come-first serve on location. 17

18 A-LA-CARTE BRANDING OPPORTUNITIES Floor Sticker (5 Available) $7,500 Member $10,000 Non-Member Showcase to attendees where your booth is located by placing branded floor stickers at the Experience Zone! Event Bag Insert (10 Available) $6,000 Member $8,000 Non-Member Showcase to attendees why they should be working with you by placing a piece of marketing material in the official &THEN event bag. Limit 1 piece per sponsorship. *For budgets over $100k inquire about custom branding opportunities at MGM Grand. 18

19 THE INTERNATIONAL ECHO AWARD TITLE 1 AVAILABLE CALL FOR PRICING Headline Sponsor Your brand will be prominent in all ECHO marketing communications offering unrivaled coverage in multiple channels and to an estimated audience of 50,000 international data inspired marketers and creatives. Exclusive title of Headline Sponsor, with logo on all ECHO marketing online, , social, print and on stage. 2 x judging places in round 2 in NYC, with face to face networking opportunities to over 100 senior judges. &THEN ECHO content stream branding in Las Vegas. Branding on stage during the ECHO Gala. Table for 10 at ECHO Gala, opportunity to present Diamond award on stage. Complimentary &THEN ticket. Full page ad in ECHO show guide. Exposure on partnership page of ECHO website. Added value speaking role at ECHO programming during &THEN. 19

20 ECHO AFTER PARTY 1 AVAILABLE CALL FOR PRICING After Party Sponsor The only thing better than attending a great party hosting one. This year we will be taking the celebration and inviting all ECHO gala guests (and more) to continue the party at the famous Hakkasan night club located at the MGM Grand, Las Vegas.. Host an exclusive VIP area in Hakkasan. Company branding throughout the venue. Logo and recognition during the ECHO Gala. 2 x ECHO Gala tickets. Opportunity to present the category award on stage at ECHO gala. 5 x tickets to the ECHO Gala. Full page advert in the show guide. Permanent exposure within partnerships page of ECHO website. 20

21 ADDITIONAL ECHO OPPORTUNITIES CALL FOR PRICING The Judging Sponsor Your brand will be prominent in all ECHO Judging communications offering unrivaled coverage to 50,000 of senior international marketers.. Exclusive Judging Sponsor title, logo on all ECHO judge marketing online, , social and print. Exposure to 450 judges from 27 countries in round 1 judging. 2 x secured judge places in NYC with exclusive networking over 3 days, including hosting a drinks reception with 100 senior international judges. Category Sponsor Opportunity to distribute promotional material during judging week. Branding on stage at ECHO Gala. 2 x complimentary tickets to ECHO Gala. Opportunity to present a ECHO gold award on stage. Exposure within partnerships page of ECHO website. With over 31 categories, the ECHO awards provide the perfect opportunity to align your brand with specific sectors, channels and disciplines. Exclusive Category Sponsor title, logo on all ECHO category marketing. online, , social and print. Judge space in the relevant category in rounds 1 & 2. Present the category award on stage at ECHO gala. 5 x tickets to the ECHO Gala. Full page ad in ECHO guide. Exposure within partnerships page of ECHO website. 21

22 EXHIBIT OPPORTUNITIES FACE-TO-FACE NETWORKING OPPORTUNITIES Place your brand at the center of &THEN. Choose a customized traditional format, or an all-inclusive turnkey booth package. Traditional Booth Captivate across the floor. Drive your &THEN success by creating your own custom presence as large as you need, or as small as a 10 x 10 or 10 x 20. Member Price Non-Member Price $4,500 per 100 square feet $5,700 per 100 square feet Turnkey Booth Member Price Non-Member Price $9,00 per 100 square feet $11,400 per 100 square feet $18,000 per 200 square feet $22,800 per 200 square feet 22

23 DMA BY THE NUMBERS 1917 Year Founded (We may be 100 years old but, we re just getting started!) CROSS-INDUSTRY LEADERSHIP DMA MEMBERS BY SIC CODE 50% 1,400+ Member Companies MARKETER 100,000+ Participants NYC / DC Headquartered in centers for data, marketing, and global influence 25% SUPPLIER 47% Percent of attendees at &THEN are VP or higher 75% Of people who attend &THEN are Decision Makers or Recommenders 32,000+ The number of marketers who have strengthened their core through DMA Education programs, during the past few years. Are you one of them? 0% 23

24 INTERESTED IN A HIGH PROFILE &THEN SHIP? Because &THEN offers very focused opportunities to gain visibility and activate brand engagements, it is a highly sought after event and tends to sell out quickly. Secure your position among data-driven marketing s leaders today. Contact: Wilson Vargas Director, Strategic Partnerships DMA wvargas@thedma.org 24