Supplier Marke ng Programs

Transcription

1 Supplier Marke ng Programs Your UNFI Local Supplier Development Manager (SDM) acts as a strategic business partner, providing critical insight and expertise. Together, we can meet our shared goals for mutual success and growth. UNFI has a wide variety of Marketing Programs and your SDM can help you explore our programs and discover what is right for you!

2 Local Item Webinar Monthly Program Your UNFI Supplier Development Manager highlights your local items to the UNFI Sales Team, with key selling attributes for your brand and items Ship samples, sell sheets, and/or product flats directly to the UNFI Sales Team before the webinar for hands-on experience and sharing with retailers Local Pulse Monthly Editions per DC Hand carried by UNFI sales team to customer Great opportunity to highlight your local brand with deals Local Focus on a new local brand each month Distributed to all UNFI Sales regionally TRENDS UNFI Trends Local Focus Quarterly electronic publication highlighting hot products and industry trends Advertising and enhanced listings available in the review Electronic distribution to all UNFI Sales and Customers Trade Marketing 2

3 New & Now Monthly enhanced new item introductions Magazine format print and electronic versions Distribution to UNFI Sales and Customers Covered by $100 new item marketing fee Monthly Specials New Item Section Published in the monthly specials Front of book Ads available for new products Features product images, ingredients and key attributes Covered by $100 new item marketing fee Monthly Specials Retailers primary source for promotional items Launch new items, highlight promotions, and build brand equity Ads (black & white) or Insert options (color) Limited cover positions available Web Advertising Reach customers with Banner advertisements Advertisers get specific response data each month to track effectiveness Ad positions available throughout the site Short lead times (when space is available) Ask your SDM about the benefits of an Annual Ad Contract!!! Trade Marketing 3

4 Tabletop Shows By invitation only Showcase your new items, build sales and promote seasonal items Meet customers from all channels Take show orders quickly and easily 2016 Show Schedule February 18-19, Orlando, FL May 11-12, Foxwoods, CT June 8-9, Portland, OR Foodservice Options for Foodservice Trade Marketing are available. Contact your SDM for more information! Trade Marketing 4

5 Circulars Natural Connection & Healthy Advantage COMING SOON!! Monthly Consumer Circular Program Proven to drive sales, placement and volume Premier venue reaching the Independent channel Digital circular also available to participating retailers HEALTHY Clippings Coupon tear pads placed on the shelf to encourage impulse purchases Promotion brand recognition consumer trial Proven successful for Suppliers and Retailers Digital Opportunity COMING SOON! Consumer Marketing 5

6 Local Reporting Suite Quarterly rolled-up reporting on UNFI s Independent Retailers regionally Reports available on your product performance at retail and opportunity to identify voids and placement opportunities Supplier Breakout Reports Monthly UNFI Sales by State East & West Regions Dollar/case sales by state by UNFI Distribution Center including all classes of trade Quarterly Supplier Breakout Report Summary Movement report detailing overall units sold Quarterly Supplier Breakout Report Detail Movement report detailing overall units sold by Customer Quarterly UNFI Warehouse Split Letter Percentage breakdown of total business for all classes of trade by state for each UNFI Distribution Center Reporting Programs 6

7 Important Links & Contacts UNFI Website UNFI Supplier Support Site Your Brand Matters UNFI Supplier Portal UNFI Supplier Community Updates UNFI Organic Matters Product Images and Information Updates for the Customer Portal Contact your Local Supplier Development Manager today to start planning your Local Marketing strategy! 7