Using Social Media for Health Promotion. Presented by: Christin Petelski Health Promotion Support and Engagement Branch Ministry of Health

Transcription

1 Using Social Media for Health Promotion Presented by: Christin Petelski Health Promotion Support and Engagement Branch Ministry of Health

2 Inspired in part by the rise of online communities and social media, citizens have an increasing expectation to interact with their government more directly in a dialogue about their communities and their future. BC Gov 2.0: Citizen Engagement Province of BC BC Jobs Plan Emergency BC Think Health Tourism BC Welcome BC QuitNow BC Hello BC Living Water Smart BC Ed Plan Road Safety BC HealthyFamilies BC The rise of citizen engagement Government 2.0: Citizen Engagement

3 Chronic disease is the largest burden on the health of British Columbians and the health care system. Without decisive efforts to address these issues, the province will see an increase in rates, all of which can be prevented or delayed. To address this, a strategy was launched to support families and communities in four key areas. BC s Health Promotion Plan Healthy Families BC: The Strategy

4 We built a website that could support health information, online tools and social marketing campaigns. Creating a Foundation Healthy Families BC: The Strategy

5 Build awareness of the four prevention strategy pillars; Healthy Eating, Healthy Start, Healthy Communities and Healthy Lifestyles. Engage individuals by driving them to one destination for health information, rather than disconnecting them in divergent online spaces. Create a dialogue among British Columbians around the subject of getting healthy and reducing chronic disease by encouraging open discussions, questions and ideas on health-related topics. Engagement & Communication Healthy Families BC: The Strategy

6 Canadians LOVE social networking. In fact they re one of the top users of social media in the world! 60% have social networking profiles. 50% visit a social networking site at least once a week and 30% daily. Used by all ages and older age ranges have significantly increase their social networking activity in recent years. 86% has a social networking profile with Facebook. Majority are joiners and/or conversationalists when it comes to their social media activity. *IPSOS ( & Social Technographics ( Why use social media? Healthy Families BC: Social Media

7 REACH Audience engagement rates are higher than traditional media CREDIBILITY - Allows message to be carried by new voices who have greater impact than government NEW MEDIA Conversations are taking place through social media. If you don t join in, you miss out Why should we care? Healthy Families BC: Social Media

8 Created our Social Media Mix Healthy Families BC: Social Media

9 1. Getting to know our target audience Knowing our target audience helps us plan our posts, tweets and blog topics to create relevant and valuable information. Building a Buzz Healthy Families BC: Social Media

10 2. Being Conversationalists Keep in mind that it s called Social media. The content we create should be the foundation of a conversation, which becomes the fuel that drives participation. Building a Buzz Healthy Families BC: Social Media

11 3. Finding the right people to help build our tribe If you build it they will come, right? With social media, the responsibility was on us to reach out to the online community and let people know they have a new neighbour! Building a Buzz Healthy Families BC: Social Media

12 Online Channel Dec 2011 Current (May 2012) Facebook 1,169 Likes 2,547 Likes Twitter 1,136 Followers 1,763 Followers HFBC Blog 66 Blogs; 3 vlogs published; 14,500 subscribers 130 Blogs; 3 vlogs published; 16,000 subscribers You tube 28 Videos with 8, 251 views 37 videos with 15,375 views * Launched social media June 2011 Our success over the year Healthy Families BC: Metrics

13 Thank You!