RLI PROFESSIONAL SERVICES GROUP PROFESSIONAL LEARNING EVENT PSGLE 120. Social Selling: Building Relationships in a Social Media World

Transcription

1 RLI PROFESSIONAL SERVICES GROUP PROFESSIONAL LEARNING EVENT PSGLE 120 Social Selling: Building Relationships in a Social Media World

2 Copyright Materials This presentation is protected by US and International Copyright laws. Reproduction, distribution, display and use of the presentation without written permission of the speaker is prohibited. RLI Professional Services Group

3 Course Description You ve heard the buzzword social selling which may evoke images of social media platforms such as LinkedIn, Facebook, and Twitter. Is social selling as simple as using social media platforms to expand your sales? Technology allows all of us to brand ourselves and build upon our networks, which leads to more exposure and more contacts. During this webinar we ll explore how social selling is more than marketing your brand through social media. During this webinar we ll learn more about how social selling transforms traditional sales techniques to build stronger customer relationships and create more sales opportunities for you.

4 Learning Objectives Pressure Closing Traditional Selling Relationship Selling Relationship Building Listening Professional Brand Social Networking Social Selling Social Networking Social Content Optimizing Content

5 Where Have We Been? In the past, we may have Bought databases; Mailed to prospects; and Waited for calls. Is your process still similar?

6 Traditional Selling Cold Call High Pressure Sale Aggressive

7 Relationship Selling Consultative Sales Long Term Customer Satisfaction Solving Customer Needs

8 Social Selling Your Brand Social Network Gather Information Find New Opportunities Sell

9 Social Selling Nurture relationships Build brand recognition SOCIAL CONTENT Increase followers Boost customer engagement Enhance customer loyalty Create thought leadership Drive website traffic Search engine optimization Generate leads

10 Social Media Platforms Facebook Google+

11 Make Technology Work For You B2B marketing Can be personal Post articles or start a conversation Good tool for professional networking B2C marketing More familiar Post pictures, events, or links to slides Generally more current than a website

12 Make Technology Work For You Instagram Creates a visual feast Promotes visual components to services Small group sharing Ability to update to other social media platforms Visual storytelling High engagement Consumer driven Content is easily sharable Can make your business more personal

13 Make Technology Work For You Research Follow companies Follow people Twitter Chat Twitter Chat Determine goal Create a hashtag# Generally one hour Host or Panel Q&A format Plan Measure

14 Make Technology Work For You Google+ Profile Circles Communities Chat Hangout Huddle

15 Multiply Your Presence Images or photos Hashtags and usernames Optimize Content Specific groups or users Share, tweet, follow Optimize image size Videos Limited number of characters

16 Multiply Your Presence Infographics Blogs Podcasts BuzzFeed

17 USING SOCIAL MEDIA TO YOUR Multiply Your Presence ADVANTAGE Infographics

18 Multiply Your Presence Do I Need A Blog? Who s going to read it? What my blog s purpose? What content can I incorporate? How does my blog increase search engine optimization? What else can I use my blog content for?

19 Multiply Your Presence Have you ever considered a Podcast? A podcast uses RSS (Really Simple Syndication) technology to: Subscribe to a feed of any online media content: Website Blog Video Music Any digital media

20 Multiply Your Presence What is BuzzFeed? BuzzFeed is a social, content-driven publishing technology. Directed towards Millennials Audience of 200 million 50% are ages years old 75% of traffic comes from social sources Facebook Twitter YouTube

21 Promote Your Expertise Share articles Post seminars Link to webinars Share relevant content Highlight projects Feature awards and rankings Add photos

22 Final Thoughts

23 This concludes the Professional Services Group Learning Event Laurel Tenuto, Client Risk Management Coordinator Marie Bernier, Senior Risk Management Consultant, Specialty Products Client Solutions

24 THANK YOU!