Title: Series Title (if applicable): GOAL 1 Critical, Creative and GOAL 2 Current and Emerging Technologies Innovative Thinking

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1 MANITOBA CALL FOR MARKETING AND DIGITAL COMMERCE 40s CURRICULUM CORRELATION FORM Resource ID #(s) Title: Series Title (if applicable): Student Resource Teacher Resource Indicate in the boxes below the Unit(s) to which the resource applies. GOAL 1 Critical, Creative and GOAL 2 Current and Emerging Technologies Innovative Thinking GOAL 3 Communication Skills GOAL 4 Ethical and Legal Standards GOAL 5 Historical Influence and Emerging GOAL 6 Awareness of Sustainability Trends GOAL 7 Culture and Diversity GOAL 8 Employability Skills GOAL 9 Education and Career GOAL 10 Business in Society Opportunities GOAL 13 Concepts and Principles of Digital Marketing Contains potentially sensitive content? Yes No Marketing and Digital Commerce 40s Curriculum Correlation Form page 1 of 16

2 Instructions: In the boxes ( ) the degree of curriculum fit and provide specific unit, chapter, or page references for each Unit that applies using the following form. Note: Skills and Attitudes must also be completed for each resource. Rating Scale for Extensive The learning resource details content, multiple learning activities, and differentiated teaching strategies that address the required General Learning Outcome(s) and Specified Learning Outcome(s) of the curriculum framework. Moderate The learning resource details some content, some learning activities, and some teaching strategies that address the required General Learning Outcome(s) and Specified Learning Outcome(s) of the curriculum framework. Slight The learning resource content, learning activities, and teaching strategies address less than the required General Learning Outcome(s) and Specified Learning Outcome(s) of the curriculum framework. None The learning resource contains insufficient content, learning activities or teaching strategies to address the required General Learning Outcome(s) and Specified Learning Outcome(s) of the curriculum framework. Marketing and Digital Commerce 40s Curriculum Correlation Form page 2 of 16

3 General Learning GOAL 1 Demonstrate critical, creative and innovative thinking. 1.1 none slight moderate extensive Demonstrate critical, creative and innovative thinking. Formulate questions to generate new ideas Evaluate information and perspectives related to the thinking process Evaluate patterns and connections related to critical, creative and innovative thinking GOAL 2 Employ current and emerging technologies used in business and industry. 2.1 none slight moderate extensive Employ current and emerging technologies used in business and industry. Evaluate appropriate current technologies for use in business and industry Utilize appropriate current technologies used in business and industry Identify and use technology for specific tasks to improve productivity and efficiency Evaluate the utility of emerging trends in technology 2.2 none slight moderate extensive Demonstrate an awareness of a digital footprint. Marketing and Digital Commerce 40s Curriculum Correlation Form page 3 of 16

4 General Learning Goal 2 Continued Analyze the impact of one s own digital footprint. GOAL 3 Demonstrate business communication skills. 3.1 none slight moderate extensive Demonstrate business communication skills. Define and use appropriate business language and terminology Demonstrate appropriate business etiquette and protocols Employ conflict resolution techniques Produce business documents Present information and ideas Marketing and Digital Commerce 40s Curriculum Correlation Form page 4 of 16

5 General Learning GOAL 4 Demonstrate an understanding of ethical and legal standards. 4.1 none slight moderate extensive Demonstrate an understanding of ethical and legal standards. Differentiate between ethics and legal business practices Discuss ethical business strategies Discuss laws, codes and regulations related to marketing GOAL 5 Identify the historical influences and emerging trends of innovative sources for business. 5.1 none slight moderate extensive Identify the historical influences as innovative sources for business. Describe the historical influences on the evolution of marketing and digital commerce 5.2 none slight moderate extensive Analyze emerging trends in business. Identify emerging trends in marketing and digital commerce Analyze emerging trends in marketing and digital commerce Predict future trends in marketing and digital commerce Marketing and Digital Commerce 40s Curriculum Correlation Form page 5 of 16

6 General Learning Goal 5 continued GOAL 6 Demonstrate an awareness of sustainability in business. 6.1 none slight moderate extensive Demonstrate an awareness of sustainability in business. Demonstrate human sustainability practices while considering financial and environmental sustainability Demonstrate sustainable environmental practices while considering human and financial sustainability Demonstrate sustainable financial practices while considering human and environmental sustainability Marketing and Digital Commerce 40s Curriculum Correlation Form page 6 of 16

7 General Learning GOAL 7 Demonstrate an understanding of the impact culture and diversity has on business. 7.1 none slight moderate extensive Demonstrate an understanding of the impact culture and diversity has on business. Reflect on how culture impacts business decisions which may include: - Short and long term goals - Values - Lifestyle - Family Structure - Demographics Examine Aboriginal perspectives and how it relates to business GOAL 8 Describe and demonstrate employability skills. 8.1 none slight moderate extensive Describe and demonstrate employability skills. Demonstrate an ability to read and write text, use documents, work with numbers, communicate orally, use technology, learn continuously and think critically Demonstrate positive attitude and behaviours, responsibility, adaptability, and safe work practices. Marketing and Digital Commerce 40s Curriculum Correlation Form page 7 of 16

8 General Learning Goal 8 Continued Demonstrate time management and punctuality. Demonstrate the ability to work with others and participate in projects and tasks. GOAL 9 Explore education and career opportunities. 9.1 none slight moderate extensive Explore education and career opportunities. Explore education and career opportunities related to marketing and digital commerce Marketing and Digital Commerce 40s Curriculum Correlation Form page 8 of 16

9 General Learning GOAL 10 Analyze the role of business in society none slight moderate extensive Analyze the role of business in society. Analyze the role of marketing and digital commerce Goal 13 Demonstrate an understanding of the concepts and principles of marketing and digital commerce 13.1 none slight moderate extensive Demonstrate an understanding of marketing Define marketing Identify the role of marketing in business Identify elements of the marketing mix: product, price, place (physical and digital), and promotion (physical and digital) which may also include: -People -Public image -Physical environment Compare and contrast marketing a service versus marketing a good Analyze the role of digital commerce Identify the external factors that affect the marketing mix which may include: Marketing and Digital Commerce 40s Curriculum Correlation Form page 9 of 16

10 General Learning Goal 13 Continued -Competition -Consumers -Company capabilities and resources -Technology -Economy -Politics -Cultural Trends -Laws and Regulations 13.2 none slight moderate extensive Develop an understanding of the planning process and how it impacts marketing decisions Assess the business environment to determine factors that effect the planning process which may include: -SWOT (Strength, Weakness, Opportunity, Threat) -Environmental scan (e.g. economy, technology, competition, political and legal factors, etc.) -GIS (Global Information System) data Analyze a variety of strategic planning models that may include: -Boston Consulting Group Matrix -Ansoff Matrix Explain the importance of developing a marketing plan, implementation procedures, and control procedures 13.3 none slight moderate extensive Analyze a market Differentiate between Market Segmentation and Mass Marketing Distinguish between market research and marketing research Conduct market research using variety of tools which may include: -GPS and GIS -Analytics within social media -Focus groups -Surveys Marketing and Digital Commerce 40s Curriculum Correlation Form page 10 of 16

11 General Learning Goal 13 Continued -Primary versus secondary data -Quantitative versus qualitative Analyze, illustrate, and interpret research data to make business decisions Analyze markets based on variables that may include: -Demographics -Psychographics -Geographic -Behavioural Choose the most appropriate segmentation strategy based on business resources and goals which may include: -Single-segment -Multi-segment -Niche segment Critique and construct positioning strategies which may include: -Head on -Lifestyle -Technical innovation -Product differentiation -Brand leadership 13.4 none slight moderate extensive Demonstrate an understanding of product development Define product Identify the role that product plays in the marketing mix. Explain the total product concept Distinguish between product lines, items, and mixes Complete a product development process which may include: -New product strategy -Idea generation -Screening and evaluation -Business analysis -Development Marketing and Digital Commerce 40s Curriculum Correlation Form page 11 of 16

12 General Learning Goal 13 Continued -Market testing -Commercialization Evaluate how the product life cycle impacts marketing decisions Analyze branding strategies which may include: -Branding types (e.g. co-branding, family brand, generic brand, etc.) -Logos -Slogans -Brand Equity Design and create packaging and labeling that meets both form and function criteria which may include: -Interest and design -Theft prevention -Cost savings -Sustainability -Safety -Storage -Labeling laws and regulations Justify how the product strategy correlates with the overall marketing and business message 13.5 none slight moderate extensive Demonstrate an understanding or pricing Identify the role that price plays in the marketing mix. Calculate and explain: -Cost versus Price -Overhead Costs -Taxes -Cost of goods sold -Break even point -Profit - Markups and markdowns Determine the price of goods and services based on: Marketing and Digital Commerce 40s Curriculum Correlation Form page 12 of 16

13 General Learning Goal 13 Continued -Pricing Strategy (e.g. discounts, allowances, geographic pricing, price tactics, etc.) -Cost of Goods Sold -Overhead Costs -Sales Goals -Law of Supply -Law of Demand Justify how the pricing strategy correlates with the overall marketing and business message 13.6 none slight moderate extensive Demonstrate an understanding of place (physical and digital) Identify the role that place plays in the marketing mix. Evaluate a variety of distribution channels which may include: -Direct -Indirect -Multi-step Develop a distribution policy which may include: -Integrated -Exclusive -Selective -Intensive Identify the logistics that affect distribution which may include: -Storage or facilitation -Direct versus indirect -Method of transportation -Location (e.g. brick-and-mortar, digital, etc.) Justify how the place strategy correlates with the overall marketing and business message 13.7 none slight moderate extensive Demonstrate an understanding of promotional (physical and digital) Marketing and Digital Commerce 40s Curriculum Correlation Form page 13 of 16

14 General Learning Goal 13 Continued Identify the role that promotions play in the marketing mix. Analyze the elements of the promotional mix that may include: -Direct marketing -Publicity and Public Relations -Sales Promotions -Advertising -Personal Selling Develop a promotional plan for a brick-and mortar and/or digital business that includes: -Elements of the promotional mix -Branding strategies -Positioning strategies Justify how the promotion strategy correlates with the overall marketing and business message 13.8 none slight moderate extensive Demonstrate an understanding of digital commerce Evaluate the role of digital commerce Discuss advantages and disadvantages to digital commerce Identify digital commerce models and how they operate which may include: -Vanity sites -Advertising sites -Subscription sites -Store-front sites -In-app purchases Research components of digital commerce which may include: -Social media -Digital commerce -E-tailing -Forms of payment Analyze digital commerce strategies based on the following criteria: -Usability -Consumer engagement Marketing and Digital Commerce 40s Curriculum Correlation Form page 14 of 16

15 General Learning Goal 13 Continued -Security -Load time -Colour and typography -Shipping terms -Scroll line -Payment method -Criteria based searching - Meets accessibility standards Justify how a digital commerce strategy may correlate with the overall marketing and business message 13.9 none slight moderate extensive Apply marketing principles and concepts to a business Construct a marketing plan which includes elements of the marketing mix: product, price, promotion and place which may also include: -People -Public image -Physical environment Apply marketing principles to a business may include: -School Store (virtual or physical) -Credit Union -Pop-Up stores -Simulations -School Events or Activities -Community Partnerships Marketing and Digital Commerce 40s Curriculum Correlation Form page 15 of 16

16 General Learning Goal 13 Continued Marketing and Digital Commerce 40s Curriculum Correlation Form page 16 of 16