Learn from certified seasoned expert. Hands-on Practical Learning with live project

Transcription

1 ASQUARE in collaboration with Learn from certified seasoned expert Hands-on Practical Learning with live project THE NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT (NIESBUD) Ministry of Skill Development and Entrepreneurship, Govt. Of India A-23, Sector-62, Institutional Area, Noida , UP, India announces Entrepreneurship Development training on DIGITAL MARKETING You are yet to consider DIGITAL MARKETING for your business, still wondering where to start? Are you still confused how to start career in Digital Marketing? How to boost your business and lower the marketing budget? You are finding ways to know how to earn part time income using blogging/affiliate marketing? CONTACT: MS. JYOTSANA , MR. H. P. SINGH niesbud.dm@gmail.com You are looking for a training session that could equip you with all the tools and techniques for Digital Marketing and that includes the complete course curriculum?

2 In 2012, global digital advertising expenditure accounted for 18.9% of total advertising spend. Its share is expected to increase to 26.9% by 2018 Certified Digital Marketing Professional Digital Marketing is a new way to create impact on the market where in digital technologies are used to reach to the customers, acquire and service them. It has become pervasive because it is costeffective and has comparatively wider reach. This course will impart the students about its basics, technologies used, defining return of Investment, and how can it be used to achieve the marketing goals. Digital Marketing is the new way forward and is now becoming indispensable because of its benefits. Top reasons to learn Digital Marketing 1. A number of companies are shifting from traditional print and TV media to digital advertising due to the increase in internet usage to communicate, publicize and attract customers 2. Digital Marketing is poised to generate 1.5Lakh jobs by Online Ad Spend to across Rs 3,500 Crore by FY 2015, 30% YoY growth 4. India crossed 300 M Internet Users Mark in Dec 2014

3 The answer to all your questions is a practical training to become a Digital Marketing Professional In 6 days (50 Hours)- 23, 24, 30 Sep 17 & 1, 7, 8 Oct 17, 10:00am to 6:00pm, Venue: IITTM, A-36, Sec-62, Noida, U.P. Designed especially for Working Professionals, Housewives, Students, Entrepreneurs It is an experience that guarantees learning using proven training delivery techniques. We have an achievement of astounding results from participants of past 11 batches conducted at NIESBUD campus (200+ working professionals).

4 Now you want to know, how the training helped participants of past sessions? The training helped the participants to learn tips and techniques to execute Digital Marketing campaigns effectively. They were able to strategize the Digital Marketing campaign for their own venture at the end of session. Lot of participants started their own Entrepreneurial journey of Ecommerce venture. Few participants started their own digital marketing agency, now taking up freelancing projects. It helped to learn how to get the first 1000 clients. Testimonial by a participant I run a web design agency. After the training we have started with Digital Marketing and have got substantial amount of success in managing social accounts, ads manager, accounts for a few companies that I was able to close. Thanks to the wonderful training that gave me lot of confidence - Mr. Srinivas Join this training to get 10X benefits, we have got 1 FREE domain and WEB HOSTING * (worth Rs. 5000/-) for you You are just a registration away to becoming DIGITAL MARKETING PROFESSIONAL e-certificate will be awarded by NIESBUD.It can be verified at CONTACT: niesbud.dm@gmail.com MS. JYOTSANA ,

5 Course content Introduction to Digital Marketing, defining objectives, techniques, process and integrating it in overall marketing strategy Introduction of Internet and websites, types of websites, Building website: domain names and hosting, planning and objective setting, integrating all engagement mediums, Practical demonstration of how best website are created Introduction to Search Engine Optimization(SEO), Three players of SEO, Major player market value, search eco-system, Keywords planning, Website traffic planning, On Page optimization, Off Page optimization Pros and Cons of SEO Understanding social media strategy (Facebook, twitter, Linkedin, Pinterest, Youtube, Instagram), Impact of social media on all areas of business, for small business, Types of conversation, social exposure categories, Value of integrated media, social media team structure, Why staffing needs Content marketing definition and its origin, Content marketing overlapping, Effective vs Ineffective, the Nostrategy penalty Brand building, promoting brand awareness, Brand building tools and apps, Rebuilding Brand image, Positive Negative brand building Introduction to PPC, search engine and traffic, creating google adword account and its structure, Search and display network, Bid strategy, Adwords algorithm, Designing effective Google Ad, selection of keywords, Target Capabilities, PPC Goal and use type, Advantage of PPC, three R s of PPC E-commerce, international E-commerce and its strategy, SEO of an E-commerce website, Affiliate Marketing for E-Commerce, India and E-commerce marketing Introduction to conversion optimization, its benefits, conversion trinity, Scent, A/B Testing, Incremental improvement. Introduction to , Best profitable platform, Types of E- mail Marketing, Problem and issues with Marketing, its critical elements, Cyber laws, Technology of marketing, About spamming and techniques to avoid it. Google Analytics, Quantitative and Qualitative data, Competitor data, Customer intent, its Online and Offline use, Setting up goals, know about visitors demographic. Affiliate Marketing, 3A s of Affiliate marketing, Earning $$$ as Affiliate, CPA network, Product and Service marketing, Affiliate Management agencies, Merchant, Affiliate, Market & Customer, Sell products through other website, Commission based Lead generation Adsense, get approval of Adsense, Do s and Don t s of Adsense approval, Placing ads on your blog or websites, Top 10 alternative Ads websites Quickly build portfolio, Finding clients really fast, Marketing yourself, Build your own website for free. Introduction to Mobile Marketing, Cost of missing mobile, Mobile Marketing Vs Advertising, Who needs mobile marketing, Mobiles Role in Marketing, Mobile and other digital channels Tips and Tricks to earn money online & Online Crowdfunding Designing Digital Marketing campaign contest 50 hours program Become expert Certified Digital Marketing Professional Learn tips and tricks to build your personal brand online Earn $$$ online Hands-on learning

6 Past Batches Fee Details Rs 18,000/- (Rs. Eighteen thousand only per participant). This includes course fee, kit, study material, lunch, and certificate. Mode of Payment Online Bank Transfer. The details are: Name of bank: Yes Bank Account holder name: ASQUARE Address: Meera Bagh, New Delhi ACCOUNT No , Account Type : Current IFSC Code: YESB CONTACT: MS. JYOTSANA , MR. H. P. SINGH niesbud.dm@gmail.com