Are you looking in the right direction?

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1 Are you looking in the right direction? [ TARGET ] 1

2 How Do You Attract Targeted Traffic? Traffic generation is certainly the important first step. The key, though, is to attract targeted traffic, people who will be interested in exactly what it is you have to offer. You can attract a million visitors a day but if they're not interested in what you're selling it won't do you a bit of good. TRUTH N 1 "Attract people interested in what you have to offer" Today we have a wide variety of methods we can use to generate traffic. From websites and blogs to multi-site content, social media, videos and even mobile marketing. And let's not forget offline marketing techniques, as well. In fact, implementing techniques across multiple media only helps to increase traffic. Knowing and understanding your market is critical, not only to identify your target audience and their needs, but also to determine the best way to get your message across to them. Maybe your message would be better conveyed in direct mail because that's the only way to reach your target, in videos because the members of your target audience spend most of their time on YouTube or Facebook. Or maybe you're a local small business and should be looking closer at mobile marketing so you can attract those people who are looking for the closest Italian restaurant or sports bar. Once You Have The Traffic You Need To Build A List Identifying your ideal target audience and attracting them to your website or landing page is just the first step. Not everyone who visits the first time will be interested in immediately doing business with you. In fact, it's estimated that the average person will have to have some type of contact with your business at least 7 to 10 times before they'll feel comfortable with you, your website and your product or service, which is why it's so important that you have an abundance of web content in as many different locations as possible. You also need to vary the media and multiply the frequency of communications. The more opportunities people have to see what your business has to offer, the sooner they'll start recognizing your brand. TRUTH N 2 "Multiply touch-points and frequency of communications" Generating a list of leads will help identify those people who are truly interested in your product or service. And once you have that list, each time you communicate with the members you'll be bringing them another step closer to becoming a customer. However, the way you communicate that makes all the difference. 2

3 Now That You Have A List You Need To Build Relationships The people on your list have essentially already entered your shop, introduced themselves, and told you that they're interested in doing business with you. They're giving you their complete, undivided attention. Now it's your turn. Use your s to let your subscribers get to know you and your business. When you buy a car you look under the hood, kick the tires, and get to know a little about the salesman. You find out what kind of car he drives and you want his opinion on the car you're looking at. That's the same type of information you need to share with your list. There's a lot of competition out there and your subscribers could just as easily go somewhere else. They won't, though, if they feel a personal connection with you and your business. Especially if they understand the value of dealing with you, personally, and the benefit of doing business with you. TRUTH N 3 "The real value lies in the relationship you build with your list" You spent a lot of time and money attracting that targeted audience and getting them on your list. And, as that list grows, it will become your most valuable business asset as long as you also continue to grow your relationship. Want some help to put this into action? Send us an success@bycadmium.com Request your Comprehensive Marketing Communication and Social Media Specialized Services. [ 3 ] ways to get started. [ 1 ] FREE PERSONALISED BUSINESS REPORT We apply our marketing algorithm to your communication assets and send you the report which includes the positive and negative aspects as well as a suggested improvement plan. [ 2 ] PREMIUM PERSONALISED BUSINESS AUDIT As well as providing the Personalised Business Report [1], you get to spend quality time with a consultant to discuss your issues face to face as well as your personalised marketing strategy. [ 3 ] GENETIC MARKETING ARENA [GMA] MEMBERSHIP Stay up to date with selected marketing techniques, from around the world, for a value packed monthly fee. You will build your marketing knowledge and be able to swipe and deploy the techniques as you wish. What's more, we are always at hand to either help out or put them into motion for you. How to get started? Send an to success@bycadmium.com with your request. 3

4 [ Bonus ] Receive a free printed copy of our comprehensive guide to Marketing Communication and Social Media Strategies. Simply fill in the required details and we'll ship your copy out right away, free of charge, wherever you're located. Please be sure to provide a street address and a phone number for verification purposes. The printed guide includes: All 7+ Target-Hitting Marketing Strategies + Surprise bonus strategy = even more qualified leads + Welcome Voucher for a call with an expert + 5% Reduction Voucher on your first or next order If you implement just some of these principles you can increase your results by 400% and more in just a couple of months. Of course you need to be willing to make it happen and our experts will always be there to help if you get stuck. Complete the form online: or print it, complete it, send it by mail to: success@bycadmium.com First name [ ] Last name [ ] _ ] Phone (e.g. +44 (0) ) [ ] Company [ ] Street number & Address [ ] [ ] [ ] Postcode/state [ ] Town or city [ ] Country [ ] 4

5 How can you be sure this Comprehensive Marketing Communication and Social Media Strategy will work for your specific business? Because it works for any business, in any country and for any target! We have a combined total of more than 25 years in the Print, Digital and Social Media Marketing industry and we've been helping other companies, just like yours, promote their brands and their products across all types of media platforms for more than 14 years. Our team of talented professionals includes specialists in Marketing Strategy, Creative Campaign Creation and Digital Marketing Trend Analysts. Working together we guarantee every phase of our business to generate successful marketing campaigns and ongoing marketing efforts for any industry in the world, regardless of size or marketplace. Did we say guarantee? We certainly did! Our sometimes controversial point of views challenge marketing, communication & social media standards and that is exactly why customers want to work with us. They know we provide a lot more than creative design and execution and that our ultimate goal is their business success. To this end, we deliver from design to deployment until you are totally satisfied with our work. Why? Because, it simply makes sense! Spencer Tidman CEO and Co-Founder Chester Tidman CPO and Co-Founder 5