When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue

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1 Ritchie, Robin When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue White, K., Lin, L., Dahl, D.W. and R.J.B. Ritchie (2016), When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue, Journal of Marketing Research, 53 (1), Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy Viswanathan, M., Sridharan, S., Ritchie, R.J.B., Venugopal, S. and Jung, K. (2012), Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy, Journal of Public Policy & Marketing, 31(2), Tourism Experience Management Research: Emergence, Evolution and Future Directions Ritchie, J.R.B., Tung, V. and R.J.B. Ritchie (2011), Tourism Experience Management Research: Emergence, Evolution and Future Directions, International Journal of Contemporary Hospitality Management, 23(4), Area of Research: International Business, Marketing, Strategy and Policy Understanding Consumption and Entrepreneurship in Subsistence Marketplaces Viswanathan, M., Sridharan, S. and R.J.B. Ritchie (2010), Understanding Consumption and Entrepreneurship in Subsistence Marketplaces, Journal of Business Research, 63(6), Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing Viswanathan, M., Sridharan, S., Gau R. and R.J.B. Ritchie (2009), "Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing". Journal of Public Policy and Marketing, 28(1), Area of Research: Business and Society, Education, Marketing, Public Policy One Rotten Apple Spoils the Barrel: Effects of Deceptive Advertising Ritchie, R.J.B (2009), "One Rotten Apple Spoils the Barrel: Effects of Deceptive Advertising", 2009 Telfer-Sprott Research Forum, Ottawa, ON, October.

2 Effects of Firm Reputation and Firm Response on Advertising Correction and Consumer Defensiveness Darke, P.R., L. Ashworth and R.J.B. Ritchie (2008), "Effects of Firm Reputation and Firm Response on Advertising Correction and Consumer Defensiveness". Journal of Marketing, 72(6), Marketing Strategies for Subsistence Marketplaces Viswanathan, M., S. Sridharan and R.J.B. Ritchie (2008), "Marketing Strategies for Subsistence Marketplaces". Alleviating Poverty through Business Strategy, Palgrave Macmillan, New York, NY. Publication Type: Book Chapters, Strategy and Policy Understanding Buyer Behavior in Subsistence Marketplaces Ritchie, R.J.B. (2008), "Understanding Buyer Behavior in Subsistence Marketplaces". Second Subsistence Marketplaces Conference, Chicago, IL, June. Marketing Systems in Subsistence Economies: A Decentralization Approach Ritchie, R.J.B. (2008), "Marketing Systems in Subsistence Economies: A Decentralization Approach". American Marketing Association Summer Marketing Educators Conference, San Diego, CA, August. The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust Darke, P.R. and R.J.B. Ritchie (2007), "The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust". Journal of Marketing Research, 44(1), Marketing in Subsistence Markets: Innovation through Decentralization and Externalization Ritchie, R.J.B. and S. Sridharan (2007), "Marketing in Subsistence Markets: Innovation through Decentralization and Externalization". Product and Market Development for Subsistence Marketplaces (Advances in International Management Series), Elsevier, New York, NY. Publication Type: Book Chapters From Transformative Consumer Research to Practice: A Case Study of the Marketplace Literacy Project

3 Ritchie, R.J.B., M. Viswanathan and S. Sridharan (2007), "From Transformative Consumer Research to Practice: A Case Study of the Marketplace Literacy Project". Marketing Science Institute / Association for Consumer Research Conference on Transformative Consumer Research, Hanover, NH, July. Building Virtual Brands Ritchie, R.J.B., K. Majid and K.B. Murray (2007), "Building Virtual Brands" Society for Consumer Psychology Conference, Las Vegas, NV, February., Technology Virtual Brand Development: The Role of Hedonic Experience Ritchie, R.J.B., K. Majid and K.B. Murray (2007), "Virtual Brand Development: The Role of Hedonic Experience" Association for Consumer Research Pre-Conference on Online Consumer Behavior, Memphis, TN, October., Technology Understanding Consumer Literacy and Coping in Subsistence Markets: A Social Capital Perspective Ritchie, R.J.B. and S. Sridharan (2007), "Understanding Consumer Literacy and Coping in Subsistence Markets: A Social Capital Perspective". American Marketing Association Marketing and Public Policy Conference, Washington, DC, June. The Role of Social Capital in Enhancing Marketing and Entrepreneurial Effectiveness in Subsistence Markets: An Empirical Investigation Ritchie, R.J.B. and S. Sridharan (2007), "The Role of Social Capital in Enhancing Marketing and Entrepreneurial Effectiveness in Subsistence Markets: An Empirical Investigation". Joint Conference of the Macromarketing Society and the International Society of Marketing and Development, Washington, DC, June. Case MMI Product Placement Sekhar, C. and R.J.B. Ritchie (2007), Case 'MMI Product Placement'. Richard Ivey School of Business, University of Western Ontario, London, ON. Case Capital C: Building a Big Idea

4 Sekhar, C. and R.J.B. Ritchie (2007), Case 'Capital C: Building a Big Idea'. Richard Ivey School of Business, University of Western Ontario., London, ON. The Good, the Bad and the Ugly: Firm Reputation, Advertising Correction, and Consumer Defensiveness Ritchie, R.J.B., P.R. Drake and L. Ashworth (2006), "The Good, the Bad and the Ugly: Firm Reputation, Advertising Correction, and Consumer Defensiveness" Association for Consumer Research Conference, Orlando, FL, September. Marketing in Subsistence Markets: Innovation through Decentralization and Externalization Ritchie, R.J.B. and S. Sridharan (2006), "Marketing in Subsistence Markets: Innovation through Decentralization and Externalization". Product and Market Development for Subsistence Marketplaces Conference, Chicago, IL, August. Case Kraft Foods: The Coffee Pod Launch (A) and (B) Visram, A. and R.J.B. Ritchie (2006), Case 'Kraft Foods: The Coffee Pod Launch (A) and (B)'. Richard Ivey School of Business, University of Western Ontario., London, ON., Strategy and Policy Case InvestorSoft Merali, A. and R.J.B. Ritchie (2005), Case 'InvestorSoft'. Richard Ivey School of Business, University of Western Ontario, London, ON., Strategy and Policy Case Dexit: A Marketing Opportunity Lalani, S. and R.J.B Ritchie (2005), Case 'Dexit: A Marketing Opportunity'. Richard Ivey School of Business, University of Western Ontario, London, ON., Strategy and Policy Consequences of Advertising Deception and Consumer Suspicion Ritchie, R.J.B. and P.R Drake (2004), "Consequences of Advertising Deception and Consumer Suspicion" American Marketing Association Winter Marketing Educators Conference, Scottsdale, AZ, February.

5 Advertisers Theories of Consumers: Why Use Negative Emotions to Sell? Ritchie, R.J.B. and J. Cotte (2004), "Advertisers Theories of Consumers: Why Use Negative Emotions to Sell?" Association for Consumer Research Conference, Portland, OR, October. Case Samsung: Redefining a Brand Kim, C., F. Ye and R.J.B. Ritchie (2004), Case 'Samsung: Redefining a Brand'. Richard Ivey School of Business, University of Western Ontario, London, ON., Strategy and Policy Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising Chattopadhyay, A., D.W. Dahl, R.J.B. Ritchie and K. Shahin (2003), "Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising". Journal of Consumer Psychology, 13(3), One Rotten Apple Spoils the Barrel: Advertising Deception, Defensive Processing, and Consumer Suspicion Ritchie, R.J.B. and P.R Drake (2003), "One Rotten Apple Spoils the Barrel: Advertising Deception, Defensive Processing, and Consumer Suspicion" Association for Consumer Research Conference, Toronto, ON, October. Case Rescuing 911 Ritchie, R.J.B. and C.B. Weinberg (2003), Case 'Rescuing 911'. Canadian Marketing Cases, Prentice-Hall, Toronto Case Fairmont Chateau Lake Louise Artiuch, P. and R.J.B. Ritchie (2003), Case 'Fairmont Chateau Lake Louise'. Richard Ivey School of Business, University of Western Ontario, London, ON.

6 A Framework for an Industry Supported Destination Marketing Information System Ritchie, R.J.B., and J.R.B. Ritchie (2002), "A Framework for an Industry Supported Destination Marketing Information System". Tourism Management, 23(5), Area of Research: Information Systems, Marketing The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising Ritchie, R.J.B., A. Chattopadhyay, D.W. Dahl and K.N. Shahin (2001), "The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising" Association for Consumer Research Conference, Austin, TX, October. In the Shadow of Doubt: Advertising and the Defensive Consumer Ritchie, R.J.B. and P.R Drake (2000), "In the Shadow of Doubt: Advertising and the Defensive Consumer" Association for Consumer Research Conference, Salt Lake City, UT, October. Competition in the Nonprofit Sector Ritchie, R.J.B. and C.B. Weinberg (2000), "Competition in the Nonprofit Sector". University of British Columbia / University of Washington Marketing Research Consortium, Vancouver, BC, April., Other, Strategy and Policy Understanding Competition in Social Marketing Ritchie, R.J.B. and C.B. Weinberg (2000), "Understanding Competition in Social Marketing". 6th Innovations in Social Marketing Conference, June., Other, Strategy and Policy A Brand New World for Nonprofits Ritchie, R.J.B., S. Swami and C.B. Weinberg (1999), "A Brand New World for Nonprofits". Journal of Nonprofit and Voluntary Sector Marketing, 4(1), Area of Research: Business and Society, Marketing The Branding of Alpine Ski Resorts: A New Lift From an Old Concept J. R. Brent Ritchie and Robin Ritchie (1999), The Branding of Alpine Ski Resorts: A New Lift From an Old Concept, Tourismus in den Alpen [Tourism in the Alps], ed. M. Fuchs, M. Peters, B. Pikkemaat and E. Reiger, Innsbruck, Austria: Studia Universitätsverlag,

7 Publication Type: Book Chapters Cooperation, Competition and Social Marketing Ritchie, R.J.B. and C.B. Weinberg (1999), "Cooperation, Competition and Social Marketing". 5th Innovations in Social Marketing Conference, Montreal, Canada, July., Other, Strategy and Policy The Branding of Tourism Destinations: Past Achievements and Future Challenges Ritchie, R.J.B. and J.R.B. Ritchie (1998), "The Branding of Tourism Destinations: Past Achievements and Future Challenges" Annual Congress of the International Association of Scientific Experts of Tourism, Marrakech, Morocco, September., Other Competitive Responses of Tobacco Multinationals to the Decline of Traditional Markets Ritchie, R.J.B. (1997), "Competitive Responses of Tobacco Multinationals to the Decline of Traditional Markets". Globalisation and Competitiveness: Implications for Policy and Strategy Formulation, Bilkent University Press, Bilkent, Turkey, Publication Type: Book Chapters Competitive Responses of Tobacco Multinationals to Changes in Domestic Markets Ritchie, R.J.B. (1995), "Competitive Responses of Tobacco Multinationals to Changes in Domestic Markets". International Symposium on Globalisation and Competitiveness, Agadir, Morocco, June., Strategy and Policy