Driving Bottom Line Results with Pinterest Promoted Pins

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1 Driving Bottom Line Results with Pinterest Promoted Pins Q&A with Jasmine Kriston, Developer Program Manager, Pinterest Matt Moran, VP Product, SocialFlow

2 Craig Pentland SocialFlow VP, Client Services

3 Pinterest FUN facts! * Average 5% bump in impressions the month following a campaign * Campaigns see 2-5% engagement rates * 93% of survey respondents used Pinterest to plan purchases in the last 6 months * 2/3rds of all content saved by Pinners come from Brands * CPA bidding now available with buyable pins * CPC, CPE, CPA bidding available through SocialFlow * Promoted Pins are evergreen * Target by gender, location, device, and terms/search behavior

4 Pinterest Allows Marketers to Address the Marketing Funnel at all Levels Awareness - CPM Campaigns: Available direct from Pinterest Intent CPE Campaigns: With SocialFlow, you can effectively scale CPE buying optimized to the richest signal in the market - the repin Action CPC/CPA Buyable pins allow consumers in the U.S. to buy their favorite Pinterest finds within the Pinterest interface CPA/Buyable pin campaigns are only available through API Partners like SocialFlow Buyable pins are currently available for retailers working with Demandware and Shopify Other retailers will require additional integration with Pinterest to implement buyable pins. SocialFlow can help sign you up for the waitlist

5 SocialFlow is now a Pinterest Ads API Partner Campaign Management and Platform Highlights Reusable targeting templates allow marketers to save frequently-used targeting criteria for future use Bulk promoted pin creation gives marketers the ability to create large campaigns efficiently SocialFlow Optimized Targeting helps to generate additional relevant keywords, based on real-time data from the Pinterest API Our highly skilled services team is experienced at getting the most out of Pinterest campaigns via our platform We can manage your spend, or can provide the ability to take control of the platform on a "selfservice" basis

6 Promoted Pins for Intent Value and benefits Allows you to reach people who are in a consideration mindset Gives you more buying control-only pay when a Pinner engages with your content Efficient and at scale hit your audience with the right message every time Average engagement rate Bank of America s Promoted Pin campaign drove significant intent with 2x greater than average engagement.

7 Promoted Pins for Action Value and benefits Only pay for actions that drive impact Reach audiences as they express intent Drive action in a seamless way of conversions come from a repin or closeup of conversions come from earned impressions Citrus Lane purchases from Pinterest are 3x larger than purchases from other platforms.

8 SocialFlow Optimization Will improve your campaign performance Keep creative fresh and take advantage of seasonal messaging Enhance your creative or copy based on what s landing with your audience Our campaign managers will refine or expand relevant targeting based on overall engagement One commerce retailer was able to acquire customers with a lifetime value of 20x the acquisition cost. They actually ran out of inventory on that campaign before they could scale the acquisition even higher.

9 Matt Moran SocialFlow VP, Product Development Jasmine Kriston Pinterest Developer Program Manager

10 Discussion What has fueled Pinterest s strong growth? How can Promoted Pins aid organic Pinterest presence? Can you discuss Pinterest user behaviors? What are the downstream benefits of the unique evergreen type ad product Pinterest provides? How else are Pinterest Promoted Pins unique? What types of content resonates with Pinterest users given the different structure of the platform? How can brands create the optimal user experience? Could you share some best practices that might help brands to succeed?

11 Audience Q&A