Maximising social media. During Dying Matters Awareness Week

Transcription

1 Maximising social media During Dying Matters Awareness Week

2 What is social media? Social media = websites that use user-generated content. While traditional media is controlled by editors, social media allows users to dictate the agenda.

3 Is social media important?

4 What are the challenges? 1. Which social media sites to target/lack of know-how 2. Lack of resource 3. Finding your voice

5 1. Most popular sites Source: About That First Tweet, Unity Trust Bank. Survey of 186 charities and social enterprises UK-wide with annual turnover of less than 5million (79% with a turnover under 1million)

6 Which sites for which activities? YOUR AIM To get people to sign up to a campaign/pledge To attract donations To show progress/demonstrate impact To alert people to events or activities To build communities To get feedback To recruit volunteers To recruit staff To showcase work/grab attention SUGGESTED CHANNEL Facebook, Twitter Facebook, Twitter Flickr, Facebook, YouTube Upcoming, Meetup, Twitter Facebook, My Space, Bebo, Twitter Web feedback forms - e.g Survey Monkey Facebook, Twitter LinkedIn Pinterest, Instagram

7 What Dying Matters uses You don t need a presence on every social media platform. Choose the outlets that are popular with your intended audience. By finding the right platforms to reach your target audience you can limit the time spent on social media.

8 Awareness Week social media impact How we did 2011/2012 New followers New followers Facebook 2011 Twitter 2012 Facebook 2012 Twitter

9 Number of tweets before, during and after Awareness Week 2012 Hashtag High Point The hashtag #DyingMatters was used more than 300 times on the first day of 2012 Dying Matters Awareness Week

10 Awareness Week social media impact YouTube 2011 YouTube 2012 Number of views Number of videos Astonishing fact: our YouTube views went up 3,000+ % year-on-year

11 Awareness Week social media impact Traffic to Dyingmatters.org Unique users up 60% year-on-year Page impressions up 230% year-on-year Unique visitors Total page impressions 46% of our 2012 referral traffic was generated by social media, with Facebook leading the way.

12 Find your voice Connect with people in a real way. Don t broadcast communicate. Reach out to your community. Show people the real you. Go off agenda occasionally. Celebrate individuals. Be careful what you post and check your grammar. Don t overthink it!

13 Measuring your impact Twitter Counter predicts how many followers you will reach by when. Future Tweets lets you schedule release of tweets. Topsy unlike most other hashtag tracking services, this allows long-term analysis FREE.

14 Final Tweet competition What would you say if you had one last tweet? Being launched soon! Results announced during Awareness Week Hashtag = #FinalTweet Promotion through partner organisations, writing clubs and the media Winning and shortlisted tweets will be published in a Dying Matters produced collection. Money can t buy you life. "My wallpaper and I are fighting a duel to the death. One or the other of us has to go." "I'm going away tonight." "Am I dying or is this my birthday?" Goodnight my darlings, I'll see you tomorrow." "That was a great game of golf, fellers." I must go in, the fog is rising.

15 Final Chapters 2012 Launched to push against the taboos of talking about death, dying and bereavement. Attracted nearly 1,400 entries. High profile awards event. Christopher Owen, an actor and writer, won with An Honourable Life. Winning entries have been printed in a book, Final Chapters, RRP 6.00, available from the National Council for Palliative Care website shop: shop.ncpc.org.uk/public/shop/

16 5 top tips for supporting Awareness Week 1. Use the hashtag #DyingMatters if you re tweeting generally, #FinalTweet if you re tweeting about or entering our competition. 2. Clearly state what you want people to do. Don t say tweet about this campaign give them the wording. 3. Include personal stories and case studies - great way to give your campaign an emotional edge. 4. Post regularly but don t overload your followers you ll risk alienating them. 5. Running an event? Post images on Facebook/Instagram/Pinterest.

17 Social media it IS big, but it isn t scary #DyingMatters