Sitemap. PUBLISHERS AUSTRALIA HOME PAGE site map SEARCH THE SITE:...

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1 PUBLISHERS AUSTRALIA HOME PAGE site map SEARCH THE SITE: HOME ABOUT MEMBER NEWS & RESOURCES PUBLISHER INDUSTRY MARKETING ARTICLES CONTACT US BENEFITS EVENTS & LINKS INFORMATION SUPPLIERS CENTRE US MEMBERS LOG-IN (User name:.. ) (Password: ) (search engine tag below) LATEST NEWS (Side bar scrolling area for > Subscribe to Publish.News Publishers Australia Association for Magazine & Digital.. Professional association for B2B, B2C and custom magazine publishers of print and digital titles, along with industry suppliers. It is focused on best practice and media that engages. Sitemap Home o o o o o o o About Us Awards Contact Us Events Is This You Membership Resources

2 News Sitemap HOME PAGE Welcome to Publishers Australia. Publishers Australia is the professional association for B2B, B2C and custom magazine publishers of print and digital titles, along with industry suppliers. This peak body provides respected and authoritative representation for the targeted-title industry, advocacy of the highest standards in publishing, professional development through workshops, seminars and networking events, and industry recognition through the annual Excellence Awards program across all facets of print based and digital media publishing. We re more than an association for magazine publishers and digital media we re a vibrant community of like minds. Publishers Australia is Australia s only active association that represents the interests of targeted title publishers and the leading edge suppliers that service their operational needs. With a proactive board and an energetic management team, Publishers Australia is achieving greater engagement and enhanced relevance with members and associate members, marketers and media buyers, and a widening profile in the wider external marketplace. This recently enhanced and expanded website offers the industry an excellent point of contact for the latest publishing news, details on the association s schedule of events, resources for publishers, a directory of all member publishers and industry suppliers, valuable marketing resources, and a useful search this site facility. Publishers Australia media that engages. ABOUT US

3 About Publishers Australia. Publishers Australia represents many different types of publishers of quality targeted-media in Australia. Members specialise in engaging people through a variety of highly defined magazine and online media environments within B2B, B2C and custom publishing categories. Specific-interest or niche publications make up the vast majority of magazine titles in the marketplace today, comprising 82% of ABC audited titles in Australia. And as the association representing them, we strive to remain at the cutting edge in all that we do. Publishers Australia is dedicated to improving the value and range of services provided to our members and increasing our membership to make our dynamic organisation even stronger and more effective. The association is focused on providing peer support and practical assistance to help publishing businesses manage key issues including legal, commercial, technological, and those affecting business growth. We also provide assistance with postal, distribution, copyright and privacy considerations. Publishers Australia is not-for-profit and member-based with over 120 publisher members and over 40 associate members including leading printers, design studios, specialized production facilities, events companies and mail distribution specialists. Our head office is located in North Sydney and chapters are active in Queensland, NSW, Victoria, South Australia and Western Australia. Our goals at a glance Publishers Australia is committed to: Promote the benefits of quality targeted media and its unique ability to engage specific sectors of the business and consumer market Represent our members and their products/services to leading industry and government bodies, the marketing and media buying community, and other business associations. Develop and expand our member services, including networking, training, education and group discounts on relevant services for members. Quick member profile Some of the key points about the Publishers Australia membership include: B2B Publishers = 45%.

4 B2C Publishers = 55%. Proportion of B2C Publishers using newsagents = 34%. Proportion of overall membership involved in online published = 68%. 90% of member s titles circulate between 4,000 and 100,000 copies per issue within in Australia. Meet the Team. The association s key personnel are here to serve the interests of the membership and are also supplemented by interns and shortterm contractors from time to time as projects require them. The core leadership of Publishers Australia is: Alan Sarkissian CEO Philip Jenkinson Marketing Comms and Editor of Publish.News Patricia Chan Cherie Martin Membership, Events and Sponsorship Member Relations and Sponsorship Alan Sarkissian

5 CEO Publishers Australia Alan Sarkissian joined Publisher Australia in the middle of 2008 from PANPA (Pacific Area Newspaper Publishers Association) where he was instrumental in raising standards and their profile with key stakeholders. His previous roles include Chairman, Director and NSW President of the Australian Marketing Institute (AMI) and running his own successful consulting business. He also has extensive experience in B2B and Consumer magazine publishing as well as the digital publishing environment. Alan is available to address your industry, company or group on issues regarding media engagement and targeted title marketing, the changing nature of publishing, and the industry landscape in 2010 and beyond. He can be contacted on (02) or

6 Philip Jenkinson Marketing Comms and Editor of Publish.News Philip is a very experienced big picture thinker and writer who excels at turning complex copy into compelling and engaging communication. As editor of Publish.News the national fortnightly enewsletter from Publishers Australia, and a close collaborator with Alan Sarkissian in regards to the association s marketing efforts, Philip brings a wealth of expertise to his roles. Philip possesses significant editorial writing, editing and marketing communications skills gained at high-profile ad and DM agencies, and leading organisations. He has worked for McCann-Erickson Sydney, Grey Direct Response, EURO RSCG, Integrated Options, Polymedia Events, Futureffect and Alpha Multimedia, as well as Coles Myer Liquor Group and ANZ - AFT Unit Trust Investment. He can be contacted on (02) or philip@publishersaustralia.com.au

7 Patricia Chan Membership, Events and Sponsorship Patricia is a highly valued organiser and administrator with an excellent track record in sponsorship package development and implementation, event co-ordination and membership services. Her range of skills include accounting database management board meeting preparation, AGM and legal compliance, and association constitution compliance, as part of Patricia s overall expertise in association management and professional services. She can be contacted on (02) or patricia@publishersaustralia.com.au

8 Cherie Martin (Photo to come) Member Relations and Sponsorship (Information to come) She can be contacted on (02) or Board of Directors The association is administered and guided by a board of directors who give their time freely so that the association can continue to function in the best interest of members and associate members. The board comprises leading magazine publishing practitioners across print and digital media within the B2B, B2C and Custom categories. Geoff Hird Chairman Associate Publisher and Operations Director at Westwick-Farrow Media Jeremy Vaughan Vice Chair CEO of Haymarket Media, Sydney Colm O'Brien Finance Director CEO of Aspermont Limited, WA Janice Williams Board member Associate Publisher of Universal Magazines Bobbi Mahlab Board member Owner and Managing Director of Mahlab Media Patrick McElligott Board member Managing director of Inflight Magazine Pty Ltd

9 Kylie Ahern Board member CEO and founder of Luna Media, Sydney Graham Wakeling Board member Founder and MD of in-business magazine. A short history of the association. (information three paragraphs to come) RESOURCES & LINKS Resources & Links. Publishers Australia is committed to supplying members, associates and the marketing community with the latest local and international information, research, case studies, reports, and industry specific thinking to keep you up to the moment in regards to trends and the latest developments in targeted, specialist media.

10 The Association also puts out a very useful fortnightly enewsletter Publish news edited by Philip Jenkinson that features valuable news and insightful articles from across the country and around the globe. To subscribe free, go to >>> Publish News Here are some excellent resources to assist in developing your publishing business, training your sales, editorial, circulation, marketing and production teams, and keeping up with international Best Practices in media. Australian Marketing Institute An excellent source of marketing information for publishers, marketers and industry suppliers. Think Publications An Australia Post initiative for print-based magazine publishers full of terrific information and good articles. MediaBizNet Australia s most comprehensive online resource for media, marketing and publishing professionals. American Business Media Resource & Research Centre An excellent collection of research out of the USA that includes white papers, videos, webcasts, surveys and more. PPA Consumer Magazine Marketing The PPA consumer ad marketing website from the UK is full of information on consumer magazine advertising, including case studies, data and trends, research and valuable circulation information. PPA Business & Professional Media This is a handy UK resource for people working in and with business and professional media. APA Customer Publishing A British resource full of information for those interested in customer publishing and publishing agencies. Media Business Magazine + BtoBonline

11 The latest in business-to-business news, trends and market information out of the US. Magazine Publishers Association of New Zealand There is always great information on this site from our friends from across the Tasman. Society of Publishers in Asia (SOPA) For news and information on the publishing scene within Asia and the Pacific. MEMBER BENEFITS Member benefits. As a media professional, we know you need to keep up to the moment with innovative ways to perform your job or to increase business. Publishers Australia is the association for publishers of quality targeted media and publisher members specialise in engaging people through targeted magazine and online media environments. Associate members of the association are leading practitioners in the supply and service delivery of quality products and services to the industry across categories that include design, production, printing, fulfillment, events and more. As a non-profit, member-based organisation with its head office in North Sydney, it has evolved from humble beginnings in 1964 into a robust and dynamic association connecting terrific ideas and great people and then adding a very comprehensive collection of services and resources to provide real value for publishing professionals and serious marketers. Information & Development Online services and resources Useful and practical information on media and the industry

12 Seminars and forums throughout the year to help develop thought and skills in the industry stay across B2B, B2C, custom and digital environments. A range of targeted professional development programs designed to assist members to Access and learn from the latest industry developments in practice and to refresh their knowledge of fundamental and advanced publishing skills. Fortnightly e-newsletter 'Publish.News' with up-to-date and practical insights across B2B, B2C, custom magazines and digital media. Publish magazine the only peer-reviewed magazine mailed to you in July, September and November (Excellence Awards issue). Content is focussed to ensure you receive serious insight into all facets of the industry. MEDIA Trends+Strategy (Financial and Calendar Year editions). Contacts & Networking Opportunities The opportunity to achieve business and career advancement and enhanced credibility in the profession through professional development programs, access to the latest information on media practice. Our events program offers you excellent opportunities to get to know people in the industry and to network with fellow publishers from new entrants to the leading B2B, specialist consumer, custom and digital publishers and product/service providers. Specialised regional events & professional development seminars - These events are offered to members at special rates. Business development opportunities FREE invites to members networking drinks reception and other events throughout the year. Support & Representation Peer support to help publishing businesses manage key issues including legal, commercial, technological, and other factors affecting business growth. We also provide assistance with postal affairs, distribution, copyright and privacy. Discounts on relevant publications, events and services. Recognition A respected and authoritative voice for the profession use of Publishers Australia logo on your stationery and publications Eligibility to enter the Excellence Awards. The annual Bell Awards recognise Publishing Excellence from outstanding publishers and their work at the Awards ceremony in November. We champion quality targeted media and celebrate its power to media, advertise agencies and marketers through co-branded events and pr activities. FREE listing in the Members Directory with upgraded listing that link back to your website(s). Discounts & services relevant to the work of all members Publishers Australia members gain access to a range of products and services at special rates among these are: Media Wine Club discounts including FREE membership sign up Discounts of 50-70% FREE delivery throughout Australia FREE online magazine FREE online magazine with offers and informative interaction with suppliers

13 Ability for member publications to submit content to the online publication in return for exposure promoting their cover with a click through to a subscription offer on their website Digital editions of your titles using Realview Technologies Publishers Australia serves publishing businesses and professionals in all sectors public and private enterprise, business and education. Also see Is This You? Membership Categories Publishers Australia currently offers five categories of membership: 15 or more printed titles ($6, incl. GST) 2-14 titles employing journalists ($2, incl. GST) 2-14 titles NOT employing journalists ($1, incl. GST) 1 title ($ incl. GST) Associate ($1, incl. GST) In addition, fees for Qld members are discounted by 25% and 50% for Tas, SA and WA members. Your membership term is for one financial year (1 July June 2011). Your membership is calculated from the day you join Publishers Australia. Therefore, the amount for your first year of membership is the full subscription amount prorated to 30 June Get with the strength. Join us! As a Publishers Australia member, you will benefit from the programs available to you, from the opportunities for development, from resources, and from sharing ideas and knowledge with fellow media professionals. Fees are calculated on receipt of your application information and advised to you before proceeding further. All applications are ratified by the Publishers Australia Board. Please download and complete either the Microsoft Word membership application form. Contact myself or the team at our head office on (02) or me on alan@publishersaustralia.com.au for more details We re here for you! Alan Sarkissian CEO - Publishers Australia

14 Other sections NEWS & EVENTS (media releases from PA, plus Tuesday Drinks Clubs, Google luncheon, upcoming workshops, Excellence Awards with new link from TLS re last years Bell Awards Excellence Awards recap video) PUBLISHER INFORMATION (specific info for publishers incl case studies, links and forums plus a directory of member publishers) INDUSTRY SUPPLIERS (promoting associate members with info on networking and event sponsorship opps, plus a directory of all assoc members) MARKETING CENTRE (research, white papers, case histories and relevant articles all tailor made for marketers and media buyers) ARTICLES (all articles from Publish News plus others as they are commissioned last three months here and then older than that auto archived via date and title) MEMBER LOG-IN (a facility for the near future forums and facebook access etc) SEARCH THIS SITE (A very valuable feature of the site to assist with quick answers from brief questions)